Business Growth On Purpose

Welcome to Business Growth On Purpose hosted by Jose Palomino, CEO of Value Prop Interactive. Every week, you'll hear insights from leading B2B growth experts and veteran business owners from around the world. You'll also hear Jose's own insights gained from a few decades of B2B sales and marketing experience. The result is THE show for B2B Owners who are hungry for growth, stuck on a revenue plateau, or just want better ways to deal with the everyday challenges of revenue growth. If you need help taking the next steps to take control of your business growth, come check out what we're doing at ValueProp.com.

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Episodes

Tuesday Apr 02, 2024

Owners face a common challenge - chasing growth without losing what you've built so far. Today, we talk to a master manufacturer who is leading the charge into innovation while reinforcing their progress so far.
Our guest today is Justin Coutu, President of R&D Technologies. Justin has been our guest before, but we wanted to talk to him again because things are changing! His business has taken remarkable strides forward even since the last time we talked.
As President of R&D Technologies, Justin oversees all facets of management, including personnel and policy matters, internship programs, and being actively involved in all sales efforts. R&D serves the needs of the manufacturing, consumer product, medical device, education, defense, and industrial markets, and is a reseller of the Stratasys line of 3D printing and rapid prototyping systems throughout New England. 
After listening to today’s episode, visit R&D Technologies’ website for more information about Justin!
 

Thursday Mar 28, 2024

Famous retail magnate John Wanamaker once said "Half my advertising spend is wasted; the trouble is, I don’t know which half." And without clear, understandable dashboards, business owners today hit the same issues.
Today's guest is Donna Dube, President of Productivity Plus. Donna's focus is something that I think every business owner should care about. In this episode, we are going to talk about how to set up dashboards and how to ensure you are getting the best bang for your buck.    
Donna is a certified director of operations, who focuses on data & measurement. She works with established online entrepreneurs who are ready to make a bigger impact and maximize their profit by leveraging the power of their data without complex spreadsheets or math. Her motto is to make data way less dull and her client’s businesses way more profitable!
After listening to today's episode, visit Donna's website to learn more about her website dashboard minicourse!
 

Tuesday Mar 26, 2024

The words "supply chain" served as a bit of a stick in the spokes over the last two years for businesses. For many owners, reactionary strategy was the name of the game. Now, having seen the massive disruption we are prone to, it's time for business owners to stop thinking "just in time" and start pursuing "just in case". 
As a smaller to midsize engineering firm, most of your main competitors are much larger than you. Finding a way to be more pre-meditated in your company's direction is a discipline a business owner's critical role.
Our guest is Bob Tippmann, President of Tippman Engineering. Tippmann Engineering has developed some unique technology for cold storage, mostly for food products. Bob has shown the power of a smaller company competing with the big boys in meaningful ways.
Bob is the co-inventor of the QFM In-Rack Freezing System. He enjoys building tangible products and machinery which can further the progression of an industry.
After listening to today's episode, visit Bob's website to learn more about Tippmann Engineering and the Quickfreeze system. 
To Listen to Bob's Last Episode: How to Win Against Bigger Competitors
 

Thursday Mar 21, 2024

The value of what you build as owner needs to continue beyond your leadership. While this transition isn't exactly easy, we talk to an expert who has done this successfully.
Our guest today is Rob Dube, former CEO, and founder of ImageOne.
In this episode, we will talk about Rob's journey as an owner and leader and as somebody who has transitioned leadership in his organization. Rob will explain how this transition has freed him to do more for his company and serve other entrepreneurs who are in high-performance roles and may be experiencing burn out.  
From Blow Pops to Forbes Best Small Companies; Rob started his first business in high school selling Blow Pops out of his locker. While serving as co-CEO of imageOne, the company was recognized as a Top 25 Small Business in America on the list of Forbes Small Giants.
Rob helped guide the company with a focus on their purpose: to deliver genuine care that consistently drives extraordinary energy, actions, and experiences to every one, every day, every time. A unique approach to business that has driven the company to success in its industry. imageOne is simply the best at helping clients with technology solutions to optimize and manage print, automate business process, secure documents, and help ensure a safe and healthy work environment.
Rob is the Visionary/CEO of The 10 Disciplines for Managing and Maximizing Your Energy, a video-based journey that teaches people 10 fast, simple, powerful, and fully customizable disciplines to manage and maximize their energy and live an optimal life. He is the author of the best-selling book, donothing,™ the most rewarding leadership challenge you will ever take and the host of the Leading with Genuine Care retreat and podcast.
After listening to today's episode, check out Rob has extended a special offer to our listeners to help you take the next step in your journey forward.
 

Tuesday Mar 19, 2024

The future of manufacturing isn't primarily in ideas – it's in the next generation. It's in the people and perspectives that craft those ideas.
Our guest today is someone who has helped blaze a trial into manufacturing, especially for talented young women. Her name is Meaghan Ziemba.
Meaghan is the founder of Z-ink Solutions and Mavens of Manufacturing. Mavens of Manufacturing is a group that focusses on encouraging young women to get into modern manufacturing and to call out that manufacturing is a promising career path for them to pursue.
In this episode, we will hear from Meaghan about what she does to help give a voice to manufacturers through content in the modern world of marketing.  
Meaghan Ziemba is a brand storyteller and marketer for manufacturers with a B.A. and M.A. in Professional and Technical Writing. She has been writing for manufacturing since 2008.
She also hosts a video broadcast series called Mavens of Manufacturing. The series focuses on women in the sector with a mission to attract younger generations to join manufacturing or engineering career pathways to help close the skills and gender gaps.
After listening to today's episode, check out Meaghan's Mavens of Manufacturing to learn more about the wonderful work she is doing to promote manufacturing among young women. 

Tuesday Mar 12, 2024

Today's guest is Bruce Leto. Today is a special episode for me. I met Bruce many years ago at Villanova University when Bruce was a stellar student in my Entrepreneurial Marketing class. 
At the time, Bruce was very successful in his corporate world, but he wanted to do something different. Over the years, I have seen Bruce build a practice of impact and importance for a specific target market which we'll discuss in this interview.  
With nearly 10 years in sales and project management, Bruce Leto, Jr. has been a thought leader and expert designer in the media industry since 2017 - helping local businesses position for growth and success. Since then, Bruce has appeared as a Guest Lecturer in Economics at the Villanova School of Business & NYU, a Published Author in the American Journal of Arts Management, an Expert Blogger on UpCity, and a Finalist in the 2021 American Prize Competition.
Bruce's websites have won awards in internationally accredited venues such as WE Excellence, The Davey Awards, and UpCity (as well as having been featured on Yahoo! Finance). MBA with a Master's from New York University, Bruce believes in the intellectual approach to web design and marketing.
After listening to today's episode, check out Bruce's website for tips on building a responsive website for your business. 
 

Thursday Mar 07, 2024

Today's guest is Kim Wolf, of Kim Wolf Consulting. Kim is a specialist in continuous improvement - specifically in the field of manufacturing business.
In today's episode, Kim will share some great ideas on how this moment in history, including tight supply chains and demanding customers, can be leveraged to create even more success. 
Kim was born and raised in Pennsylvania and graduated from Pennsylvania State University with a BS in Mechanical Engineering Technology and Math. She has had a successful career, holding multiple managerial roles for several companies including Pepperidge Farm, Cambell's Soup, and later, as the Vice President of Operations and Director of Manufacturing for The Original Cakerie and McCormick Canada. 
Now, Kim focuses her efforts as a consultant, developer, and partner. She offers consulting to manufacturers to share her experience in successfully using world-class tools and processes, including:
World Class Maintenance programs
JHSC and other safety initiatives
She also offers executive and middle management leadership coaching for companies who are investing in the long-term success of their leadership team. 
After listening to today's episode, visit Kim's website if you are ready to bring these tools into your workplace to drive results, empower employees, and implement change through development and systematic planning.
 

Tuesday Mar 05, 2024

Is it really money that drives your business? Or is there something deeper? And more... lucrative?
Our guest today is Casey Jacox. Casey is an elite seller who is now coaching others to reach elite status in B2B selling. Specifically, Casey knows how to build relationships that drive sales growth. And if you can win the relationship, you can win the deal.
In this episode, we are going to cover key principles on how to show up and win the relationship. We will discuss how focusing on the relationship will help you win more deals. 
With more than 20 years of business experience, Casey's leadership helps companies emphasize building relationships and not just transactional business deals.
He's a father, a husband, a coach, a podcaster, a speaker, and an author who is the same person in and out of work. Casey is now the founder of Winning The Relationship, LLC, a consulting firm providing sales leadership and coaching.
Additionally, Casey is the host of The Quarterback DadCast, a podcast that offers stories, advice, and wisdom for fathers looking to improve their leadership skills and emotional intelligence.
After listening to today's episode, be sure to check out Casey's book, Win the Relationship, not the Deal. 
 

Thursday Feb 29, 2024

Our guest today is Tom Stanfill. Tom is an expert at adapting sales teams and processes to the new reality that the buyer is in control and that the buyer does not want to be sold.
In today’s episode, we will discuss ideas and principles that Tom wrote about in his book, UnReceptive: A Better Way to Sell, Lead & Influence. If you apply his principles, you can grow your sales; especially with customers that haven’t given your services or product serious consideration. 
Tom Stanfill is CEO and co-founder of ASLAN Training, a global sales enablement company appearing for nine consecutive years in the Selling Power Top 20. Since 1996, ASLAN has worked with many Fortune 500 companies, training more than 100,000 sellers and leaders in over 35 countries. Tom is dedicated to helping sellers eliminate buyer resistance and cultivate receptivity.
After listening to today’s episode, visit Tom’s website to learn how to turn disinterested buyers into receptive buyers.
 

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