Business Growth On Purpose

Why Branding Isn't Just for Big Companies with Marin Davis || Ep 406

Our guest today is Marin Davis of Local Collaborative. Marin is a brand and marketing specialist. In today's episode, we will focus on the power of branding and what branding means for smaller, owner-led businesses. 
Marin Davis is the Founder of Local Collaborative, a branding and marketing agency that helps small businesses succeed by using simple, creative approaches and strong communication strategies. Marin and her team work closely with businesses to create a memorable brand that people will love. Once you're done listening to today's episode, make sure to check out Marin's website to discover effective marketing and branding strategies that will help your business stand out from the competition.
 

OWNER INTERVIEW - International Trade and Business Building with Scott Hoffman || Ep 405

Our guest today is Scott Hoffman CEO and founder of JADE International. Today, we will discuss international business and the need for thinking through how to expand your business and add people. 
JADE provides global freight and logistics services, as well as customs brokerage services, to its clients. They help their clients expand their businesses and cater to their suppliers and customers worldwide.
Once you've finished listening to today's episode, be sure to check out Scott's website. It's packed with useful resources for both importers and exporters, as well as helpful content to support international growth and sourcing.

Selling the Way Buyers Want to Buy with Samantha Stone || Ep 404

You, the salesperson, might be an expert in your field. But there are still rules your buyers make that you need to follow.
Our guest today is Samantha Stone of Samantha Stone Marketing. Samantha has a unique and powerful view of how to engage buyers in the complex sale. 
If you sell and market in an arena that involves a lot of different people, time, and proof points, you do not want to miss this episode!
We are going to discuss an approach that engages buyers on their terms in ways that make you more valuable to them than ever before.
Research has always been an important part of Samantha’s process. Throughout her career, she has conducted hundreds of persona interviews, developed dozens of surveys, and led message testing and competitive analysis for leading organizations.
After listening to today’s episode, visit Samantha’s website to learn more about how her company enables revenue growth, new opportunity identification, improved efficiencies, and stronger collaboration between marketing and sales functions.
 

Leveraging a Personal Brand to Win More Business with Jevon Wooden || Ep 403

Our guest today is Jevon Wooden. Jevon is a powerful consultant on the area of leadership and personal branding. Today, we will discuss how to drive new performanc e to help your organization mature and grow. 
Jevon is a dynamic business coach, speaker, author, and Bronze Star Recipient passionate about leadership, business strategy, effective communication, marketing, and technology, and helping motivated individuals and businesses achieve their goals. 
Jevon's remarkable business growth and personal development ideas have been featured in top publications such as Entrepreneur, Fast Company, Foundr, Forbes, and Verizon. 
After listening to today's episode, visit Jevon's website. Whether you are looking to scale your business, build your brand, or navigate the ups and downs of entrepreneurship, Jevon is here to provide the support, insight, and expertise you need to achieve your dreams.

Sales as a Valuable Service with Lisa Smith || Ep 402

Today, we have the pleasure of welcoming our guest, Lisa Smith, who is highly skilled in generating value in sales scenarios. Lisa guides individuals on how to create value in sales situations and conquer any negative thoughts that might hinder sales. During our discussion, we will explore the key aspects that you should keep in mind to steer your sales toward success.
Lisa is an esteemed sales coach and consultant who specializes in assisting female executives and business owners. According to Lisa, genuine transformation in one's career or business comes with a change in mindset about sales.
Through coaching, consulting, and training, she works diligently every day to bring about revolutionary change. Lisa launched SMITH Co. in June 2020, becoming a "COVIDpreneur." Despite the challenging economic climate, she managed to surpass six figures in her first year. With 30 years of experience selling B2B services in various economic situations, Lisa has amassed a wealth of diverse experiences. She understands her clients' challenges inside out because she has been in their shoes herself.
Once you finish listening to today's episode, feel free to check out Lisa's website for additional information. 

Contracts Matter with Lisa Scott || Ep 401

Today we have Lisa Scott as our guest. She is the owner of a company that assists in contract management during stressful scenarios, such as mergers and acquisitions. This topic is significant for individuals who plan to sell their business in the present or near future. We will cover ways to prevent obstacles that may hinder a successful deal conclusion.
Lisa is a dynamic and experienced entrepreneur, business strategist, people developer, and licensed attorney in California. She has a wealth of knowledge in building successful alternative legal services companies, drafting and negotiating contracts, implementing strategies, developing partnerships and portfolios, managing supplier diversity and sourcing operations, and overseeing contracts and suppliers. 
Once you've finished listening to today's episode, be sure to check out Lisa's website for further information!

Special Feature: Who Needs a Strategy When Orders Are Up 20% with Manufacturing Masters || Ep 400

Today's episode features a recent interview hosted by Allison DeFord from Manufacturing Masters. 
In this episode, Jose discusses four things that will help you realize you need a strategy even if your orders are up 20% year over year. 
Top-line growth (strategically) 
Margin (reduce your risk exposure) 
EBITA-Net Profitability (staying in control; being proactive)
Valuation (run your business like it's always for sale)
Jose and Allison tackled the challenging question of how business owners can utilize current growth to prepare for potential setbacks in the future.
 

Failure Is Not an Option with Aneesa Muthana || Ep 399

Sometimes, owners can feel on an island when it comes to a sense of urgency. Culture-making is the difference. A healthy culture multiplies your sense of vision and purpose.
And when failure is not an option, you need to have a culture around you that shares your urgency.
Today’s guest is Aneesa Muthana, the CEO of Pioneer Service Inc. Aneesa has seen her company through difficult times and taken it to new heights by building an intentional culture of success, and more importantly, a human culture.
In this episode, we will discuss manufacturing, winning, and not accepting failure as an option. There are a lot of great insights in this episode so listen carefully as we dive in!
Aneesa Muthana is a hands-on leader with extensive experience in almost every aspect of a production machining environment. After nearly three decades as CEO and owner of Pioneer Service, Aneesa attributes her success to building a team that embraces continuous improvement, diversity, and leading-edge technology.
She’s won numerous awards including the Manufacturing Institute’s Award, 2019 NAWBO Woman Business Owner of The Year, Crain's 2019 and 2020 Notable Woman in Manufacturing, and SWE “Women Engineers You Should Know.”
After listening to today’s episode, visit Aneesa’s website to learn more about Aneesa and Pioneer Services. 
 

Using Your Finances Strategically with Florian Meyer || Ep 398

We say it all the time - the weeds of your business limit its growth. As a leader, you need to be able to see beyond the day to day books and make big picture decisions about how to use your money.
Today's guest is Florian Meyer, a fractional CFO of Newhouse Partners. Florian works with companies in mid-market companies in the industrial and manufacturing categories. He will discuss how it's not all about keeping track of the books but making the big-picture decisions that affect the future success of your company. 
Florian has been involved as an interim Chief Financial Officer and Board Member as a change agent to allow the companies to be focused and successful. Have done this type of consulting for over twenty years.
Currently specializes in financial corporate change management with specific experience in corporate leadership, finance, controllership, and treasury functions. He is sought out by mid-sized companies for his insightful identification of opportunities and his pragmatic approach to leading corporate change to renewed growth and profitability.
After listening to today's episode, connect with Florian to see how he might help you optimize performance, productivity, and profitability! 
 

How to Create an Innovative Strategy with Ross Youngs || Ep 397

Innovation is what sets market leaders ahead, but most business owners view it as a luxury. It can feel like your day to day responsibilities are too demanding to focus on innovation.
If you want to succeed, you need to start with an innovative strategy that solves problems for your customers and for you. Our guest today can help you do just that.
Our guest today is Ross Youngs, President of Univenture and Founder and CEO of his most recent venture, Biosorta. Ross is a lifelong inventor and entrepreneur, has had companies on the Inc. 500, has solved industrial problems, and is on the verge of solving biomedical issues as well. Ross will bring interesting perspectives on bringing new products to market in practical ways. 
Ross Youngs founded Univenture, Inc. in 1988 alongside the invention of his Safety-sleeve® disc packaging design; in the 25 years since, Univenture has grown to become a full-service designer, manufacturer, and distributor of packaging products used in dozens of industries the world over.
Ross has spent over 30 years inventing products, technologies, and processes for a variety of industries, and holds over 75 patents worldwide. He is driven to innovate by a focus on what is better, faster, and less expensive. Ross’ recent major innovations include an R&D 100 Award for collaboration on biopolymer technologies. In 2009, Biosortia was awarded a $6 million ARPA-E (U.S. Dept. of Energy R&D) grant for its algal harvesting technology, which helped lead to the development of Biosortia’s drug discovery platform.
In 1998, Ross was awarded the Ernst & Young Ohio Entrepreneur of the Year award. Additionally, the U.S. Small Business Administration honored him as their national “Business Person of the Year" in a presentation made by Vice President Al Gore.verse advisors, to lead its success.
After listening to today's episode, visit Ross' website to learn more!