Business Growth On Purpose

20 Marketing Questions Every Business Owner Should Ask - Part 4 with Jose Palomino || Ep 417

All good things come to an end – like this marketing series. Today, we wrap up our twenty questions with questions about people and budgets. From influencers to staff to testimonials, Jose discusses five critical questions business owners ask about their marketing.
What should my B2B marketing budget allocation look like, and how can I optimize it?
How can I leverage my current staff to handle marketing tasks?
How can I build and nurture relationships with B2B influencers or thought leaders?
How can I create and leverage case studies and customer testimonials for B2B marketing?
How can I align my sales and marketing teams to improve lead generation and conversions?
These questions can serve as a starting point for B2B owners looking to engage with marketing consultants and develop a successful marketing strategy for their businesses. The specific answers and strategies will depend on the unique goals, industry, and target audience of each B2B business.

Crafting Your Growth Vision with Daniella Genas || Ep 416

Our guest today is Daniella Genas of She’s The Boss International. Daniella works with entrepreneurs and owners looking to get to the next level. In today's episode, we will talk about the need for a practical vision and implementation steps to move you, the owner, from being the hub of every wheel in your company to being the leader of your company.   
Daniella helps SMEs to transform their businesses. She has used her techniques, experience, and training to generate significant results among the companies she has worked with. Key metrics include increased turnover and profits, increased staff, the launch of new products/services, and increased brand awareness across several businesses, in a diverse range of sectors. Daniella launched her first successful business in 2007 and her second business in 2014.
She sold both businesses in 2015. In addition to her entrepreneurial endeavors, Daniella lists University Lecturer, Charity Trustee, radio presenter, and Visiting Industrial Fellow as roles in her portfolio career. Daniella’s current focus is empowering SMEs to build profitable, sustainable, systems-driven businesses.
With an MBA and Master's under her belt, alongside her entrepreneurial experience and formal business training, Daniella has a breadth of knowledge that has proven invaluable to the clients she works with. She has a proven track record of supporting clients to grow revenues by 6 figures.
After listening to today's episode, check out Daniella's website to learn how she can help you accelerate your business growth by up to 75%.
 

20 Marketing Questions Every Business Owner Should Ask - Part 3 with Jose Palomino || Ep 415

Ready for another installment of our 20 Questions - Marketing Edition? This week, we are dipping our toes in the world of marketing tech, discussing platforms and strategies that many business owners struggle to grasp. From webinars to automation to data analysis, Jose is here to help break it down for you.
This week, Jose will cover:
What are the best practices for creating and promoting B2B webinars or events?
How can I improve my B2B branding and messaging to stand out?
What role does marketing automation play in B2B marketing, and how can I implement it?
How can I effectively use analysis to make informed marketing decisions?
What are the current trends and emerging technologies in B2B marketing?

Business Life is Part of Life with Jacob Baadsgaard || Ep 414

Our guest today is Jacob Baadsgaard CEO and founder of Disruptive Advertising. In this episode, we will discuss the owner's role in a growing business, and how to maximize success in both business and personal life.
Jake is an entrepreneur at heart. He is a person who prioritizes relationships and enjoys learning from other people's life experiences. Jake actively works towards creating an environment where everyone feels seen, heard, and challenged to take the next big step on their life journey.
Check out Jacob's website after listening to today's episode. 
 

20 Marketing Questions Every Business Owner Should Ask - Part 2 with Jose Palomino || Ep 413

Jose is back with Part 2 of our series 20 Marketing Questions where we dive into the top sales and marketing pain points we hear from B2B owners. In this second session, Jose covers questions 6-10 from our master list.
In this episode, we cover:
How can I utilize social media effectively for B2B marketing?
What are the key metrics I should be tracking to measure marketing ROI?
How can I create a successful email marketing campaign for B2B clients?
What is account-based marketing (ABM) and should I consider it for my B2B business?
How can I optimize my B2B SEO strategy to rank higher in search results?
We hope you find these helpful!
 

Powerful Proposal Techniques with Jim Rogers || Ep 412

Our guest today is Jim Rogers of Unbridled Revenue. Today we will discuss proposal techniques and Jim is an expert at crafting proposals that win. So get your pen and paper ready as we dive in!
Jim Rogers is the author of two books for the architecture and engineering industry. His latest is Becoming a Seller-Doer: Succeed at Business Development and Take Command of Your Career. 
Civil engineering and architecture firms hire Jim to help them activate their seller-doers: their billable professionals who must engage in marketing and sales to help grow the company. 
He is also a proposal consultant and short-list interview presentation coach who has helped clients win nearly 300 hundred million dollars in fees. 
He may be the only person in the world to have seen Hank Aaron break Babe Ruth's home run record AND walk down the graduation aisle just a few steps behind Michael Jordan at the University of North Carolina. 
After listening to today's episode, visit Jim's website to check out his book!
 

20 Marketing Questions Every Business Owner Should Ask - Part 1 with Jose Palomino || Ep 411

Welcome to our new series, 20 Marketing Questions where we dive into the top sales and marketing pain points we hear from B2B owners. If your sales and marketing have been stalled, it's time to break through with these 20 questions.
In this episode, we cover the first five questions:
What are the most effective B2B marketing strategies for my industry?
How can I generate more leads for my B2B business?
What is the best way to target and reach my ideal B2B audience?
How can I improve my B2B website's performance and user experience?
What role does content marketing play in B2B lead generation?
We hope you find these helpful!

Yes, Everything Has Changed with Joe Apfelbaum || Ep 410

The only constant is change, but the last few years have accelerated that change in a huge way. Businesses still have the same needs – growth being a critical one – but the methods have changed.
Our guest today is Joe Apfelbaum of Ajax Union. Joe is an expert on B2B marketing, but in particular, the proper and best use of LinkedIn, especially the advanced platform of LinkedIn to help sales professionals grow. In this episode, we will discuss what's happening in B2B marketing, what has changed, and what to expect in the future.  
Joe Apfelbaum is the CEO of Ajax Union, a B2B digital marketing agency. Joe is a business strategist, marketing expert, and certified Google trainer. Joe is the Author of his new book, High Energy Networking, How to build relationships and get anything you want in life. Joe is a LinkedIn expert and trains hundreds of coaches, consultants & sales professionals each month with his courses and group coaching programs.
After listening to today's episode, check out Joe's 15-minutes-a-day networking course!

Moving Off the Revenue Plateau – Special Episode || Ep 409

Today, we have a special episode featuring Jose's recent appearance on the Marketing the Invisible Podcast with Leadsology hosted by Tom Poland. If you've been frustrated, or stuck on a revenue plateau, this episode is for you! 

Mastering the Art of Prioritization with Greg Martin || Ep 408

Our guest today is Greg Martin. Greg spends time thinking about what business owners get out of owning and operating their businesses beyond the money. In today's episode, we will talk about Greg's story and his business adventures.
Greg is part of the founding team at Origin Merchant Partners, a boutique investment bank focused on mergers & and acquisitions and working with entrepreneurs of all kinds every day. He previously founded and operated a restaurant, catering, and food e-commerce business which he has since exited. In addition, he is the host of the Lifetime at Work Podcast, all about exploring the careers of different people with the pains, struggles, and the fulfillment they can bring.
After listening to today's episode, check out Greg's podcast to hear stories, consider a career change, or be curious about working for yourself.