Business Growth On Purpose

The New Rules of Digital Marketing with TJ Murphy || Ep 357

"Noise and shiny objects" sums up the way many business owners might describe the complex world of digital marketing. Our guest today serves as a guide to help connect business owners with the strategies they need to put their focus back on to growing their business.
Today's guest is TJ Murphy, CEO of Hite Digital in Bend, OR. In this episode, we will talk about what's changed in the world of digital marketing. We will discuss things you should be thinking about if you're looking to leverage digital marketing to create more opportunities. 
TJ Murphy resides in beautiful Bend, Oregon, and is the owner of Hite Digital, where he and his team focus on serving businesses and empowering talented people. Hite provides web design, branding, and digital marketing services to businesses in every industry, empowering their growth through ROI-driven campaigns and strategies. 
After listening to today's episode, visit TJ's website to schedule a complete digital audit of your current marketing efforts. 
 

Leadership on Purpose with Michael Sonbert || Ep 356

Culture can be your greatest asset as an owner – it multiplies the value of every team member when it's done right. It attracts better employees and keeps them longer. But how do you do that as the leader of your business?
Our guest today is Michael Sonbert, CEO of Rebel Culture. In this episode, we are going to talk about business culture because there's nothing more important in the world of business right now; especially in light of the recent changes that are occurring.
We will talk about practical things owner-leaders of businesses can do to ensure that their culture is a growth culture, a positive environment where people want to work, and want to work well to accomplish the goals you set for your business.   
Michael Sonbert is a bestselling author, speaker, performance coach, educator, and the founder and CEO of Skyrocket Education and Rebel Culture. He’s turned his passion for educational reform into a global call to action for corporate leadership transformation. Using his own story of overcoming addiction, despair, and unfulfilled potential, Michael reclaimed his life and is committed to leading a Rebel Culture Revolution.
After listening to today's episode, visit Michael's website for a free 30-minute exploratory phone call! 

The Future of Business Collaboration with Charles Fry || Ep 355

In a perfect world, every person you hire would multiply the value of your team, not just add to it. With the right collaborative environment, you can take intentional steps in that direction.
Today's guest is Charles Fry, CEO of CODE Éxitos. Charles and his company are focused on bringing digital products to life. In this episode, we will talk about the modern workplace; how to get people working together collaboratively, and the challenges that presents for international businesses. 
Charles Fry is a technology entrepreneur and investor who has launched and grown successful companies in e-commerce, logistics, and IT services. 
He focuses on the human element of management and leadership to create opportunities and build something great from nothing. Charles' experience enables him to guide clients toward creating digital products that are attractive to investors and customers. 
He is dedicated to making the world a better place through business and is most often found in the company’s innovation centers in Austin, Texas, Ann Arbor, Michigan, and San Pedro Sula, Honduras.
After listening to today's episode, connect with Charles on his LinkedIn profile!
 

How to Leverage Promotions with Swire Ho || Ep 354

Are you a little tired of promotions turning up with disappointing results? To be successful, promotions need to be creative and disruptive to be fully leveraged. Today's guest is an expert that can help you turn things around.
Today's guest is Swire Ho of Garuda Promo and Branding Solutions. Swire is an expert in the area of promotional products. In today's episode, we discuss how to strategically fit promotional products into your marketing mix and how to leverage some really creative ideas to stretch your budget and deepen your impact through promotional products.  
 Born and raised in Hong Kong, Swire immigrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin, and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, in 2003 in Los Angeles. 
Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, that he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry.
After listening to today's episode, visit Swire's website to check out his free inspirational guide for corporate kits and gift boxes and his podcast, The Small Business Show. 
 

Creating Purposeful Alignment with Katie Burkhart || Ep 353

The lonely owner is one of the most common problems small to midsize businesses face. If you are struggling to get your team on board, today's topic du jour is for you.
Today's guest is Katie Burkhart of MatterPulse. Katie is going to help us see a different way of thinking about your business so you can create a different kind of energy. The key thought here is that if you want your team to follow you, you need to start thinking through the lens of "its' not about you!"
Katie Burkhart is the mastermind behind MatterLogic™, the simple system for running a purpose-driven business, and has quickly become one of the go-to experts in the space. She's a serial entrepreneur, book author, keynote speaker, and jargon slayer. She asks better questions to make the most of the time we invest in our work.
After listening to today's episode, visit MatterPulse and access MatterLogic™ or download a copy!
 

Pivoting Through Difficult Times with Sue Norma || Ep 352

More often than not, critical pivots happen because of turbulence... and during turbulence. Smooth sailing is a luxury most owners never experience during times of pivoting. When it's time to pivot, owners need to know how to do it while in motion.
Today's guest is Sue Nordman, CEO of Obsidian Manufacturing Industries. Sue is leading a company that is an OEM of critical technologies that are used in modern manufacturing. In this episode, we will discuss what Sue has learned over the last two years about pivoting through difficult times. 
Sue Nordman is the president of Obsidian Manufacturing Industries, Inc., a multi-brand manufacturer and grind shop in Rockford, IL. She uses her strong leadership skills to lead her team in the best direction each day, with high-quality manufacturing, integrity, and value for the customer motivating me each day.
After listening to today's episode, visit Sue's website to learn more about Obsidian Manufacturing
 

Jumpstarting Your Lead Gen with Jack Reamer || Ep 351

At ValueProp, we help business owners get unstuck when they hit a plateau in their growth. On this show, we bring in experts who can speak to common points that owners get stuck on, like lead generations. Our guest today is Jack Reamer of SalesBread, an expert in getting leads and booking appointments with potential clients.  
Jack started SalesBread to help B2B companies get 1 lead per day, even if they've had a hard time getting cold prospects to engage with them in the past. He accomplishes this by using familiar platforms to get your ideal customers excited about your offer - even if you don't have a large sales team or extra time to spend on prospecting. 
After listening to today's episode, visit Jack's website to learn more about Jack and his business!

Designing for Manufacturing with Tony Rogers || Ep 350

Here at Value Prop, we have a specialization in working with industrial businesses. We've helped our fair share of clients in this segment, and we've interacted with the top thought leaders throughout the country.
But few bring the kind of expertise that we found when we met Tony Rogers. His business, Creative Mechanisms, is a national leader in Design for Manufacturing (DFM), helping businesses 
Solve critical design and prototyping challenges
Increase profitability through design strategies
Enter the do-or-die manufacturing stage with confidence in their design
If you're in a product-based business where design and manufacturing stages are challenging to navigate, Tony is a guest you cannot miss.
When you are done listening to Tony's episode, here is the #1 resource we recommend in all of the design and manufacturing space: Predictable, Profitable Products: A Decision Maker's Guide to a Reliable Product Process
 

OWNER INTERVIEW: Keys to Connecting with New People with Richard Blank || Ep 349

Most business owners will tell you that who you know is just as important as what you know when it comes to growing your business.
You may be among the brightest in your field, but if you don't know how to meet new people (and the right people), your business will struggle.
Today's guest is Richard Blank of Costa Rica's Call Center. Richard is an entrepreneur who has built a full-blown business south of the border interacting with American companies with a bilingual call center. In this episode, he will share some insights into his journey, and what he sees happening in the business world, and as a special treat, we are going to get some "secret sauce" on making effective B2B calls. 
Richard’s journey in the call center space is filled with twists and turns. When he was 27 years old, he relocated to Costa Rica to train employees for one of the larger call centers in San Jose. With a mix of motivational public speaking styles backed by tactful and appropriate rhetoric, Richard shared his knowledge and trained over 10,000 bilingual telemarketers. Richard Blank has been the Chief Executive Officer for Costa Rica’s Call Center since 2008.
After listening to today's episode, connect with Richard on his LinkedIn profile!
 

How to Engage Your Talent to Keep It with Lisa Ryan || Ep 348

The current labor market has been turned upside down by inflation, interest rates, and every other squeeze possible. To be successful, owners need to know how to attract and keep the talent they need to succeed.
Our guest today is Lisa Ryan of LisaRyanSpeaks. Lisa is a specialist in recruiting engaging talent, especially in manufacturing.
We will discuss if the current environment is the new normal, or if we will snap back to what it was pre-pandemic. We will also discuss what you can implement to make your company more attractive for the future of your company as well as the people you already have! 
Lisa Ryan, MBA, CSP, is a Certified Speaking Professional who helps organizations develop employee engagement strategies that keep their top talent from becoming someone else’s.
Lisa is a best-selling author of eleven books and a proud Cleveland native. She spent thirteen years in industrial sales including seven years in the welding industry – and yes, she does weld.
After listening to today's episode, check out Lisa's ebook, "To Have and To Hold: 101 Smart Strategies to Engage Employees".