Business Growth On Purpose

Scaling for Success with Jan Cavelle || Ep 367

The ability to efficiently scale your business is one of the most technical skills business owners need to learn. The best way to learn? Listen to business owners who have already done it successfully.
Our guest today is Jan Cavelle, a veteran business scaler and thought leader. Jan is an entrepreneur from the UK who has a few decades of running micro and small businesses behind her. She is very familiar with all the challenges that go with that, having started one from the kitchen table when her children were small and she was a single mother, to go on to build that into a multi-million turnover business.
Jan has put her entrepreneurial experiences together with her passion for writing together a book aimed at helping entrepreneurs to grow their businesses during the big leap of 1-10m. The book is called Scale for Success and it is now out in the UK, the US, and Australia, published by Bloomsbury, and her 2nd will be out in the New Year 2023.
After listening to today's episode, visit Jan's website to learn more about her work.
 

Leveraging Creativity to Boost Marketing ROI with Ruth Klein || Ep 366

In today’s episode, we welcome Ruth Klein, a seasoned expert helping high achievers and CEOs identify their unique differentiators to enhance their brand and profitability.
Ruth shares her expertise in overcoming momentum barriers that high performers often face, from mental fatigue to the overwhelming sensation of burnout. She discusses how action and self-leadership can transform productivity and drive business success. Moreover, Ruth delves into the importance of visibility in today’s market, emphasizing strategies like writing impactful books and engaging in joint ventures to break through the noise.
Tune in to hear Ruth’s actionable advice on maintaining momentum, the role of mindset in productivity, and how busy professionals can realistically achieve high visibility through thought leadership. Whether you’re an entrepreneur, CEO, or aspiring thought leader, this episode is packed with practical wisdom and inspiration to help you achieve sustained business growth.
After listening to today's episode, visit Ruth's website to learn more and to access her eBook, 5 Step Guide to Increase Productivity & Income!

Funding the Future with Tom Maze || Ep 365

Funding new businesses can feel like a high-stakes game. For some businesses, it's necessary to get off the ground, but it comes with great risk. It's why it's worth listening to someone who knows these waters if you're considering a funding option for the future of your business.
Our guest today is Tom Maze of Alteza Capital. Tom is an expert in helping startups get funded and get going. He's done it himself successfully and will talk to us about what investors are looking for. Now, if you're an established business, listen carefully because we will discuss some principles that apply to you as you look at investing in expansion.    
Tom Maze is a serial entrepreneur. Currently building multiple businesses, Tom continues to work with like-minded entrepreneurs to create, develop, and scale innovative and impactful companies around the world.
After listening to today's episode, visit Tom's website to learn more about him and Alteza Capital.
 

Taking Control of Your Marketing with Hannah Eisenberg || Ep 364

In today’s episode, we are thrilled to welcome marketing guru Hannah Eisenberg. We will dig into the transformative shift in how buyers research and make decisions, emphasizing the growing preference for a seller-free experience.
Hannah shares some eye-opening insights on in-house marketing, equipping your team, and leveraging AI to stay ahead. If you want to regain control of your marketing and sales strategy, this episode is a must-listen. 
After listening to today's episode, visit Hannah's website to learn more.

How to Target Growth-Driving Customers with Jose Palomino || Ep 363

If you've been a business owner for more than 5-10 years, you know not all customers are good customers. Some are nightmares that strain your resources and limit your growth. Some are like jet fuel with amazing synergy and strong profitability. We all want the second one, right?
Strategy helps us identify exactly who that ideal client is and then build the business to attract THAT persona. Today, we're digging into how to target and attract clients that fuel your growth while avoiding bad fits that keep you from growing.
 

Doubling Down on Growth with Tyler Robertson || Ep 362

Today's guest is Tyler Robertson, Founder, and CEO of Diesel Laptops. Today's episode is not about diesel or laptops, but it is about solving business owners' problems that matter. We will discuss how Tyler has grown his business to be a real powerhouse in the industry and how he has navigated some challenging times to build a more cohesive team and accelerate growth. 
Tyler Robertson is an industry game changer who quit his job 7 years ago and started Diesel Laptops. His company has grown to over $50 million per year in revenue with 200 employees, and still growing!
After listening to today's episode, visit Tyler's website to learn more about Tyler and his company.
 

The 4 Goals that Actually Measure Growth || Ep 361

Serious, scaleable growth isn't as easy as the early days of your business. You uncover that not all growth is good growth. You learn things like that the biggest customers aren't always the best customers and some contracts hurt your growth more than they help it.
That's why today, we're digging into the 4 KPIs that every owner needs to watch, each one a step further than the one before it. In this episode, we'll talk through how to accurately track and forecast:
Revenue Growth
Margin vs. Competitors
Profitability - (more than your margin)
Valuation Trajectory - how decisions now impact your exit plan

Why Owners Need a Sounding Board with Phil Fraser || Ep 360

If you want to keep growing, you never want to be the biggest fish in the pond, right? You don't want to be the "lonely owner" who gets bogged down in their own echo chamber. Growth is best accomplished collaboratively, and that's why you need a sounding board.
Today's guest is Phil Fraser. In today's episode, we are going to talk about something every owner knows they need, but not every owner takes advantage of. Specifically, we will be discussing the importance of finding someone that can serve as a sounding board as you process the many issues you face as an owner of a business. Phil is an expert in this because he has lived the journey of a business leader leading to a successful exit. He focuses now as a business sounding board for owners in the SME category. 
Phil went from a kitchen table start-up, with no investment, to a multi-million-pound sale to a PLC 18 years later. He has traveled the complete SME business journey. Phil now works with ambitious SME-owners as a Business Sounding Board (think somewhere between Business Coach, Business Mentor, and ‘personal NED’). 
In simple terms, he is a pair of ears and an extra pair of eyes’ for SME Owners helping them to be better at what they do. Phil’s mantra is, "It doesn’t need to be lonely at the top".
After listening to today's episode, connect with Phil to learn more!
 

Designing Your Dream Team with Ken Rusk || Ep 359

Hard work. Trial and error. Life long learning. These are a few of the qualities that make entrepreneurs successful. While they take time to cultivate, entrepreneurs like Ken Rusk of Rusk Industries are turning their attention to the next generation to help instill these qualities.
Ken is a successful entrepreneur who helps people figure out their next steps in their personal lives. In this episode, we're going to talk about how this connects to running a business successfully. He is the author of the book, Blue-Collar Cash, a New York Times Best Seller. 
Ken spent his younger years digging ditches and working in construction. He never went to college. Instead, he made goals, planned, and worked hard for thirty years. Now, Ken is a very successful entrepreneur with multiple businesses and revenue streams.
Ken Rusk specializes in mentoring and has coached hundreds of young people in areas such as short-, mid-, and long-term goal setting, life visualization, career paths, and sound financial planning. He is passionate about helping people achieve their dreams regardless of their educational background or past.  
After listening to today's episode, visit Ken's website to learn more about Ken and Rusk Industries. 
 

The Discipline of Now with Eric Twiggs || Ep 358

For entrepreneurs, there is a world of difference between the words "could" and "did". The key to that difference? Procrastination. It's time to let your best ideas come to life and help grow your business on purpose.
Today's guest is Eric Twiggs, founding partner and president of The What Now Movement. In today's episode, we are going to talk about the discipline of now - the discipline of getting things done. We will discuss why we all struggle with that from time to time and some ways we can get into this discipline of getting things done so we can accomplish what we want to in our lives and our businesses.  
Eric Twiggs' mission is to build high-performing entrepreneurs, authors, and career professionals, who are prepared for life’s unexpected curve balls.
He is the author of The Discipline of Now: 12 Practical Principles to Overcome Procrastination. The Discipline of Now has been recognized as a Global Top Ten Finalist for the 2020 Author Elite Awards in the category of Best Self-Help Book. This recognition was based on the combination of the following criteria: cover design, content, popularity, and social contribution.
As a Certified Life & Business Coach, Eric has conducted over 28,000 coaching sessions, helping executive leaders and entrepreneurs who have moved from feeling frustrated to finding fulfillment.
He has also led organizations of 500 or more people in corporate America and shared his message with corporations, associations, and congregations across the country.
After listening to today's episode, check out Eric's podcast, The 30 Minute Hour.