Business Growth On Purpose

Leveraging Tech to Drive New Growth with Aaron Marks || Ep 377

Today's guest is Aaron Marks, President of Aspire Marketing Group. Aaron will help us understand the practical first and next steps business owners might take in utilizing new technologies to grow their businesses.   
Aaron has nearly two decades of marketing leadership expertise, focused on digital and inbound marketing. 
From commercializing high-profile VC-backed startups to driving measurable growth at Fortune 500 companies, Aaron has helped companies of all sizes strategize and deliver marketing success. 
Aaron has translated this expertise into practical and actionable insights for numerous audiences, including speaking at conferences, serving as a podcast guest, writing guest articles, and even serving as a faculty member at training institutions.
After listening to today's episode, visit Aaron's website to find a free playbook on how to double your lead generation. 
 

A Growth Strategy That Works with Jose Palomino || Ep 376

It's easy to think that "strategy" is only a priority for your market leaders – the trends setters. But we believe that for small to midmarket brands, strategy is the key that unlocks growth on purpose. Today, we recap the strategy series we created to bring powerful strategy to midmarket businesses.
 

The Accelerating Change in Customer Behavior with Dr. Michael Solomon || Ep 375

Today's guest is Dr. Michael Solomon, Professor of Marketing at Saint Joseph’s University in Philadelphia. Michael has published many books, including the bestselling book on consumer behavior in the world. In today's episode, we will talk about what's changed in consumer behavior in the last couple of years, in light of COVID, and even the trends that may have been happening before then.  
Michael literally “wrote the book” on understanding consumers. Hundreds of thousands of business students have learned about marketing from his books including, Consumer Behavior: Buying, Having, and Being; the most widely used textbook on the subject in the world.  
Michael advises global clients on marketing strategies to make them more consumer-centric. His latest book – The New Chameleons: How to Connect with Consumers Who Defy Categorization won the NYC Big Book Award in the Marketing/Sales category. 
As a Professor of Marketing (in the Haub School of Business at Saint Joseph’s University in Philadelphia) and an industry consultant, Michael combines cutting-edge academic theory with actionable real-world strategies. Michael helps managers get inside the heads of their customers so they can anticipate and satisfy their deepest and most pressing needs – today and tomorrow.
After listening to today's episode, visit Michael's website for his new online course on Customer Engagement.
 

Expanding Your Target Customer with Jose Palomino || Ep 374

Many owners are concerned that when they sharpen their focus on a more specific ideal client, they might be leaving money on the table. It's a good question!
Narrowing your focus is only one part of the equation, focused on helping you convert opportunities at a higher percentage and gain better-aligned customers. Now, it's time to strategically expand your focus using that target customer.
We'll cover topics like:
How to expand your relationship with your best clients
How to identify new pools of ideal clients
 

Driving Performance through Leadership with Sebastian Schieke || Ep 373

Our guest today is Sebastian Schieke of Sebastian Schieke & Company GmbH. 
Sebastian mentors CEOs from around the world in building their ability to enhance their team's capacity to be high performance organizations.
 
In this episode, we'll discuss building a high-performance organization, developing people, and providing hope during tough times.
 
Sebastian is an entrepreneur, CEO mentor and coach, business angel, and investor. He has founded, operated, and grown multiple 7-figure companies. 
Sebastian invests in startups, mentors, and coaches CEOs, and helps them move their teams forward. His expertise comes from a wealth of experience, including some challenging times. He knows what it takes to be successful and how to get there. 
After listening to today's episode, check out Sebastian's podcast, The High-Performance CEO. In each episode, you'll hear how to drive your business forward and develop a healthy and thriving work culture for your organization.

Get Unstuck And Grow Your Business On Purpose With Jose Palomino || Ep 372

In this episode, Jose Palomino joins host Hannah to explore essential strategies for guiding B2B companies through revenue plateaus toward purposeful growth.
The discussion starts with a definition of revenue plateaus and an exploration of indicators of stagnation. Jose underscores the importance of diagnosing core issues, crafting a robust value proposition, and aligning marketing efforts with the strategic vision of the company.
Throughout their conversation, they delve into actionable insights on differentiating in competitive markets, highlighting the critical role of owner-led leadership, and strategies for effectively communicating trust and value to customers. Jose enriches the discussion with practical examples and anecdotes, ensuring business leaders gain a comprehensive understanding of navigating toward intentional growth.

Managing for Profitability with Rocky Lalvani || Ep 371

Our guest today is Rocky Lalvani of Profit Comes First. Rocky is a profit specialist. He helps small, owner-led businesses figure out ways to increase profitability. He does this strategically with a perspective that comes from doing this for a long time and for many companies. 
Rocky Lalvani serves as Chief Profitability Adviser for business owners. He teaches owners how to ensure they get paid and make profit a priority. 
As a certified Profit First Professional, he implements Mike Michalowicz's Profit First System. We change the accounting formula of Sales - Expenses = Profit to Sales - Profit = Expenses. This ensures Profit comes first! However, it's not about money at all costs, people come before money!)
After listening to today's episode, visit Rocky's website to get two free chapters of "Profit" by Mike Michalowicz. 
 

The Key to Marketing and Sales Success with Marcus Sheridan || Ep 370

Our guest today is Marcus Sheridan, author of "They Ask, You Answer". Marcus is a leader in how modern selling has to adapt to today's buyers. We will discuss simple things you can do to navigate the simple fact that buyers are in control. 
Marcus Sheridan is a highly sought-after international keynote speaker known for his unique ability to excite, engage and motivate live audiences with his simple, yet powerful transformational business approach. He has inspired thousands of audiences and helped millions of people from all over the world to achieve their own success with his “They Ask, You Answer” philosophy.
After listening to today’s episode, check out Marcus' website to learn more about Marcus and to access a copy of his book, rated the #1 marketing book by Mashable, “They Ask, You Answer”.  
 

Leading Effectively as a Business Owner with Steve Smith || Ep 369

Today's guest is Steve Smith of GrowthSource Coaching. Steve is an expert coach for owners who are looking to transition back into a hands-on role in their business because they either want to grow their business, take it in a different direction, or rescue it. Whatever the reason, Steve is the guy who helps business owners figure out their why and connect with their people to create great results.  
Steve is the owner of GrowthSource Coaching, an Orange County, CA-based business and executive coaching company that specializes in helping business professionals become extraordinary leaders, savvy business owners, and confident marketing strategists. 
Steve’s sole mission is to help business professionals develop their clarity, confidence, and operating performance so they can play at their highest potential.
After listening to today's episode, check out Steve's eBook, "Ten Major Business Blind Spots".  
 

Creating Content Connections to Grow Business with Kristen Noelle || Ep 368

Our guest today is Kristen Noelle of KN Digital. Kristen runs a digital marketing agency focused on empowering organizations leverage content through all the digital mechanisms available to us today. We will discuss practical strategies to approach this without being overwhelmed or blown out by budget demands. It's all about finding an authentic voice and connect with people in a way that markets will demand from anybody selling anything.  
Kristen is a copywriter and digital agency owner, helping companies bring LIFE to their online presence — by showing up with a strategy, systems, and soul. She believes the best small business marketing centers on human-to-human storytelling and never losing sight of a brand’s essence.
Kristen partners with CEOs, startup execs, and solopreneurs to help them grow businesses that feel fulfilling and freeing. At KN Digital, she enjoys leading workshops around content marketing and customer acquisition through story-based sales funnels. An ex-digital nomad, Kristen is currently based in Maryland (just outside Washington, DC) and enjoys working with clients all around the world.
After listening to this episode, visit Kristen's website to schedule a free custom audit to learn where your marketing copy or funnel may be bleeding sales.