Business Growth On Purpose

Creating a Resilient Business with Lu Phillips || Ep 387

One of the hardest challenges business owners face is rebounding from challenges brought about by change. But a good leader knows how to keep themselves and their teams resilient in a fast moving world.
Our guest today is Lu Phillips. Lu is an experienced international business development executive with a strong engineering background. In this episode, we will explore globalization and resilience and how it applies to smaller to mid-sized markets that have to make it in this rough and tumble world that we have been living in over the last two years. 
With everything Lu does, he believes that building from foundational principles brings structural simplicity and clarity. He believes systems both spread and preserve value. Lu consults and delivers services to companies that have a lot to offer but suffer from too much friction in their systems. To reduce this friction, Lu helps business owners find their CORE, build business frameworks, and systematize processes to endure. 
After listening to today's episode, visit Lu's website!
   

Turning Followers Into Fans with Social Media with Karlyn Ankrom || Ep 386

One of the things that come up when developing a B2B company's strategy is social media. While this is nothing new, it can be challenging to know how to think about and know what's possible. In today's episode, social media expert Karlyn Ankrom will join us to talk about what is possible with social media and the simple approaches you can take that can have potentially big ROIs. 
Oh Snap! Social is a digital marketing firm that specializes in social media services, aimed at assisting businesses, organizations, and individual entrepreneurs in crafting engaging content that resonates with their target audience and drives conversions. Our unique Fan Firestarter Framework enables our clients to gain a clear understanding of their current position using our thorough Pulse Check Audits. This then guides the development of a comprehensive Social Media Strategy, culminating in the progression of the strategy toward a fully managed and implemented content creation and management process.
After listening to today's episode, visit Karlyn's website for some great resources!
 

The Smarter Manufacturing Business with Darrin Mitchell || Ep 385

Our guest today is Darrin Mitchell. Darrin is an experienced and successful manufacturing owner. After exiting his business, he has dedicated himself to helping other owners be successful. So he founded Manufacturing Masters - a program that covers a wide range of topics in five-minute chunks designed for small to mid-sized manufacturers. In this episode, Darrin will share strategic insights for manufacturers and B2B owners.
Darrin is president and founder of Mitchell Industries and Manufacturing Masters, or as he likes to put it: “Netflix for Manufacturers”. 
Over the last 20 years, Darrin grew a very successful manufacturing business. He developed a worldwide marketing system with partners on six continents, patented intellectual property, and a global supply chain, and generated profits exceeding the industry average. 
Most impressive, he did it from a small remote Island in Canada. Not adjacent to the customers or supply chain- Darrin used social media, innovation, and resourcefulness to create a new model for business.
After listening to today’s episode, check out Manufacturing Masters, where you can receive advice, training, and content developed just for manufacturers!
  

What B2B Marketing Can Borrow From B2C with Kim Rozdeba || Ep 384

If you have been following our show for some time, you know we love to have experts and owners share their ideas earned through working with B2B owners. One of the topics we love to cover is branding. 
Our expert today is Kim Rozdeba. Kim is an author, blogger, and branding guru who has guided some of the Fortune 500's oldest and most iconic brands including B2B. 
In today's episode, we will discuss why branding as a process is important for owner-operators of B2B companies trying to gain the attention and trust of bigger companies.
Unfortunately, today the world is flooded with brands jamming every communications channel with the hope of gaining prosperity and fame. As a result, connecting to customers is almost impossible—they hear, see, and engage only with the brands they understand. Branding is a process, not a goal. The goal is to surpass customers' expectations at every touchpoint so they feel the brand's love. Kim is passionate about branding and eager to share his three decades of branding insights and his five C's of branding through real examples and results that anyone can follow and learn from. 
If you're interested in learning more, visit Kim's website!
 

The Four Strategic Questions You Need to Ask with Jose Palomino || Ep 383

In the $5M-$50M space, we see a lot of business owners who struggle with this tension: big picture strategy versus day to day operations.
In order to keep your high level goals on track, you need to keep your vision simple and clearly understandable.
That's why in this episode, Jose brings you a clear 4 step plan to set and track your strategic trajectory. Using the picture of a rocket ship, we cover:
THE TARGET: the customers, the margins, market share - the key measurable goals
THE LAUNCHPAD: the resources, structure, and foundation that you use to launch your mission
THE ROCKET: the "vehicle" you use to reach your goals is what you offer, your value proposition taking form
THE CONDITIONS: the final factor to help you anticipate challenges and see opportunities in your environment
Applying the Strategic PlanAfter listening to today's episode, we'd like to invite you to experience a strategic planning call directly with Jose Palomino. It's a conversation about where you are now as well as where you want to go. By the end, you'll have powerful ideas and specific actions you can take to push your growth forward. Reach out to jose@valueprop.com for an introduction.
 

Becoming the Answer to Your Best Customer's Biggest Problem with Jose Palomino || Ep 382

Today, we revisit a 3-part series on what to do when things are going well. We're digging into how to turn your current success into lasting prosperity.
This first episode deals with a critical component many business owners think they get right. 
When's the last time you took a thorough look at your best customer's business? How well do you understand their reality on the ground, especially their biggest problems that you can help solve?
These are the kinds of questions Jose answers in this episode - you won't see your business the same when you're done.

Tackling the Sales Leadership Gap with Tom Glason || Ep 381

Finding sales talent is hard. Finding talented sales leadership is harder.
Today's guest is Tom Glason of Scalewise. Tom excels in finding sales talent for fast-growing businesses. He helps connect owners with what he calls "scrappy and skilled" sales leaders who can help bring a business to the next level.
On this episode, Tom talks us through what it takes to build high-performing, highly-engaged teams and creating the systems and processes for scale. 
After listening to today's episode, visit Scalewise to learn more about how their Scale Experts help build sustainable and scale-able startups. 
 

The New Lead Gen Realities with David Valentine || Ep 380

Our guest today is David Valentine of Avadel. David is an expert in reaching out to get appointments. You'll want to listen carefully to today's episode if you operate in a B2B company where you need to get in front of the right decision-maker to drive your business forward.    
Dave owns 7 businesses that have generated over ONE BILLION dollars collectively for over 1000 clients, including major brands and Fortune 100 companies like Target, Time magazine, and American Express.
At the age of 29, his doctor said, “Are you prepared for your heart
attack?” Dave realized he needed to learn how to scale his businesses without being overwhelmed by stress. His life depended on it. Dave now runs multiple companies from the mountains in a house by a river with three waterfalls.
After listening to today's episode, visit Dave's website. Dave has generously offered to meet with our listeners, free of charge, and to gift our listeners with a free E-course that teaches business owners to create outrageous offers for themselves and their customers.
 

Yes, Your B2B Brand Needs PR with Lindsey Groepper || Ep 379

In your B2B operation, is growth-driving PR a reality or a pipe dream?
For some owners who reach moderate success without PR, they start to adopt a hindered mentality: "I don't need PR to keep growing." The truth is a little different - to scale your growth, you need to scale your strategic brand awareness.
That's why Lindsey Groepper, President of BLASTmedia, joins us today. She's a specialist an helping B2B operations generate brand awareness that drives revenue growth in a powerful way.
In this episode, we are going to talk about PR. We will discuss if PR is still relevant; especially in mid-market B2B. And if it is relevant - how you as an owner, can use PR in a practical manner to leverage growth in your business.     
After listening to today’s episode, check out Lindsey’s podcast, SaaS Half Full. In her podcast, Lindsey talks with top marketing leaders who are crafting unique strategies for success.
 

Social Selling is Now with Tim Hughes || Ep 378

Our guest today is Tim Hughes, Co-Founder, and CEO of DLA Ignite. Tim helps organizations of all sizes figure out ways to create relationships and conversations that lead to sales. 
Tim is universally recognized as the world leading pioneer and innovator of Social Selling. He is currently ranked Number 1 by Onalytica as the most influential social selling person in the world. In 2021, Linkedin said he was one of the top 8 sales experts globally to follow and Brand 24 announced recently he was the 16th most influential person in marketing globally, based on measured social media influence.
He is also the co-author of the bestselling books “Social Selling - Techniques to Influence Buyers and Changemakers” and “Smarketing - How To Achieve Competitive Advantage through blended Sales and Marketing”. He has recently launched a second edition of “Social Selling - Techniques to Influence Buyers and Change Makers” which has been fully updated. 
After listening to today's episode, check out the second edition of Tim's book, “Social Selling - Techniques to Influence Buyers and Change Makers”.