Business Growth On Purpose

Committing to Customer-First Selling with Todd Hockenberry || Ep 46

Today's guest is Todd Hockenberry of toddhockenberry.com. Todd is a specialist on the idea of customer-centric selling: how to align your organization with your best customer. Todd typically works with the "Walts" of the world. Walt is anyone who owns a privately run company in the B2B industrial and manufacturing spaces, but are stuck in making the transition from traditional marketing and sales to digital marketing and sales. As a result, these business owners have difficulties generating leads and closing sales.
For over 12 years Todd Hockenberry has led revenue growth at B2B companies with a focus on manufacturing, technology, and capital equipment. Todd Hockenberry educates and helps B2B companies adapt to the new realities of Internet-driven changes in buying behavior. Todd has earned over 30 years of experience in direct selling and leading companies selling technology and capital equipment to companies in global industrial markets.
If you'd like to learn more about Todd and the many services his business provides, check out https://www.toddhockenberry.com/.

Why ”Farm Thinking” is the Key to Growth with Will Dukes || Ep 45

Our guest today is Will Dukes of SalesPartners. He is an farmer by education and training, but he is a marketing strategist in practice. Will works with small to mid-sized service companies; anyone from attorneys to arborists and anything in between. He brings a real refreshing perspective at looking at the big picture for small companies.
Being raised on a farm, Will loves to watch things grow. Trained as a scientist, Will learned to methodically find the underlying principles in a situation and apply them to new circumstances. Later, as a teacher, Will's biggest reward was watching those flashes of realization – the “aha moments” – on the faces of his students, and seeing them put their new-found insights to good use. These are the things that still drive him today.
With SalesPartners, Will teaches companies to grow. But not to grow simply for growth’s sake. Strategic growth – growth that is sustainable and purposeful. Growth that builds bigger companies capable of solving bigger problems and adding more value to the market place. If you are interested in learning more about SalesPartners and Will Dukes, check out https://salespartnersflorida.com/who-we-are/message-from-will/.

Tough Times Require Energetic Pivots with Rob Dube || Ep 44

Today's guest is Rob Dube, CEO and Co-founder of imageOne. Rob works with large companies with large office operations to make their operations work better. As you can imagine, there are real challenges in terms of commoditization and in terms of what our world has experienced in recent years. Rob will talk to us about how he has kept his team on track and continue to innovate.
While successfully selling Blow Pops to their peers in high school, Joel Pearlman and Rob Dube, imageOne owners, learned a simple lesson: if you provide consistent, reliable service and the highest quality products, you will be rewarded with your customers' continued loyalty. Today, Rob's team supports businesses in creating a better office workflow by automating document process, securing print devices, and providing the latest tools and software that protects organizations from data breaches and cyberattacks.
To learn more about Rob, imageOne, and the services they offer, check out their website at https://www.imageoneway.com/the-imageone-way.

Yes! AI Lead Gen Works for Small and Mid-Sized Businesses with Roel Hoekstra || Ep 43

Today's guest is Roel Hoekstra, CEO of Akela Partners. Roel is going to talk to us today about something exciting and cutting edge; and for companies smaller than what you might think! And that is Artificial Intelligence (AI) lead generation. It is real, doable, and available.
Roel leads a diverse team of marketing professionals, data scientists, programmers, and customer service professionals committed to generating more and better sales ready leads for their clients. Roel is an expert in data analytics, artificial intelligence, identity resolution, marketing strategy, sales process engineering along with health insurance and employee benefits.
Once you're finished listening to today's episode, check out https://akela-partners.com/ for more information about Roel, AI lead generation, and much more!

Influencer Marketing Isn’t Just for Supermodels with Tom Augenthaler || Ep 42

Our guest today is Tom Augenthaler. Tom is a specialist in influencer marketing for B2B. Normally, when you think influencers, you think of TikTok, Instagram, you think of people selling fashion or sneakers. Well, it turns out, there is real application for influencer marketing in the world of B2B and even small companies can take advantage of influencer marketing; one of Tom's specialties. So if you are an owner of a branded product and you want to gain attention, even in niche industries, this episode is for you!
Tom Augenthaler is the founder of 551 Media LLC, an influencer marketing consultancy that services clients around the world. Tom has been applying influencer marketing since 2007, and as a corporate consultant since 2009. Tom started in influencer marketing out of necessity. Due to economic decline in 2008, Tom needed to rethink how he would promote the products he was responsible for. The answer - blogging!
After listening to today's episode, check out https://theinfluencemarketer.com/. You will find more information about influencer marketing, access to free materials, and can connect with Tom to learn more about the services he provides.

The Key Principles of Building a Business with Greg Knowles || Ep 41

Our guest today is Greg Knowles, CEO and founder of ATI Electrical Supply. Greg is a business builder and entrepreneur. He will share his story about how he built his business in three highly competitive markets and how he has used core values to build an environment of achievement, accountability, and positive work environment.
In 2005 Greg Knowles had over 14 years of experience working for 3 different companies selling electrical equipment. Seeing a gap in the market, Greg took the leap and started ATI with the mission of building an electrical supply company committed to providing wholesale, comprehensive, smart electrical supplies and solutions for its customers. ATI has grown into what it is today - one of the best electrical suppliers in the Nevada, Arizona and Florida region!
If you would like to learn more about Greg or ATI Electrical Supply, visit https://atielectrical.com/pages/about-us.

Selling the Outcome is the Key to Sales with Mark Boundy || Ep 40

Do you feel your differentiated products are not gaining the sales your product deserves or at the price you think your product could bring in? Today's guest is Mark Boundy of Boundy Consulting. Mark is an expert in B2B selling; especially in creating positive outcomes for your customers as a way to advance sales.
Mark has grown businesses in a variety of industries, each time, by developing a deep understanding of his customer's world and then focusing on customer value. Mark helps his clients apply his powerful tools within a value-centered framework, helping them grow their business by focusing on the customer. 
If you would like to achieve profitable growth, shorter sales cycles, more predictable results, and much more, visit Boundy Consulting at https://boundyconsulting.com/https://boundyconsulting.com/.

When You Need to Get Business Growth Going with Cheryl Beth Kuchler || Ep 39

Cheryl Beth Kuchler, is the CEO and founder of CEOThinkTank. Cheryl Beth works exclusively with owner-operators, family businesses, and people who are in the trenches and making things happen in their small to mid-sized businesses. Today, Cheryl Beth will discuss the prioritization that owners need to have in order to be successful.
With over 30 years of experience, Cheryl Beth partners with small and mid-market CEO’s and C-level executives to create more valuable and sustainable companies. She has led strategic change initiatives, provided business advisory and coaching services to hundreds of small and mid-market companies and focused on providing a return on investment to every CEO with whom she has worked.
After you listen to today's episode, visit https://www.ceothinktank.com/events/back-to-business-basics-scaling-up-roadmap/ to register for Cheryl Beth's upcoming virtual event, Back to Business Basics: Scaling Up Roadmap. The event is designed for business owners, CEO’s/C-Level Executives and their teams who want to want to grow their businesses without reinventing the wheel.

Building Actual Trust Through Webinars with Omar Zenhom || Ep 38

Today's episode will look at something that you might not have tried personally, but certainly have participated in: webinars!
There seems to be two opinions on webinars - they're either a time-consuming gimmick that doesn't work as advertised... Or they're an invaluable lead generation tool that helps people "crush" it. The truth of successful webinars can only be found with the people who have already figured it out.
Our guest today is one of those people. Omar Zenhom, Co Founder & CEO of WebinarNinja, leverages webinars to nurture trust-driven transactions. Today, he shares his experience-derived insights and tips to leverage webinars no matter what you're selling.
After listening to today's episode, check out https://webinarninja.com/webinar-course-fb/ to get instant access to WebinarNinja's 7-part, step-by-step course on how to create, market and run successful webinars. Everything from choosing a topic, setting up the tech, to converting attendees into customers.

The Busy Executive’s Guide to Feasible Fitness with Aleks Salkin || Ep 37

Does it ever feel like you spend so much time behind a desk that fitness feels like a far off dream? It affects more than your potential modeling career - it also impacts your productivity, focus, and general sense of accomplishment.
That's why today's guest, Aleks Salkin, helps busy professionals achieve a more fit, focused lifestyle in 9 minutes a day. Aleks talks today about how to insert more energy and vibrancy into your life. Enjoy this unique episode as we help you finally cross those fitness goals off your crammed schedule!
As a special thank you for listening to today's episode, claim a copy of Alek's e-book, "9 Minute Kettlebell & Bodyweight Challenge!" for free! Visit https://alekssalkin.lpages.co/9minutekbbwchallenge/ to claim yours.