Business Growth On Purpose

How to Differentiate ANY Offer and Win with Lee Salz || Ep 56

In today’s episode, Lee Salz the author of, Sell Different. Lee will talk to us about some of the key principals of how the way you approach your selling can change the game meaningfully; even in commodity categories or if you sell a product similar to your competitors.
Lee B. Salz is a world-renowned sales management strategist and CEO of Sales Architects®. When salespeople aren’t winning deals at desired levels or price points, executives and business owners turn to Lee B. Salz. A recognized specialist in Sales Differentiation, Lee helps organizations win more deals at the prices they want. Working across all industries and sales types, he creates winning sales strategies for companies around the globe.
After listening to today’s episode, check out https://www.salesarchitects.com for more information about Lee and Sales Architects!

Does Account Based Marketing Work for Small-Medium B2B? with Mike Maynard || Ep 55

Our guest today is Mike Maynard of Napier B2B. Napier B2B is a company based in the UK and they specialize in account-based marketing. This episode will unpack ABM and discuss why AMB might be exactly what you need, even if you’re in a small to mid-sized market without a ton of resources.
Mike is a self-confessed geek who loves talking about technology. He believes that combining the measurement, accountability and innovation that he learnt as an engineer with a passion for communicating ensures Napier delivers great campaigns and tangible return on investment.
After listening to today’s episode, check out https://www.napierb2b.com/technology-marketing/ for more information about Napier B2B and Mike Maynard.

How to Weaponize Your Phone for Predictable Sales with Alex Goldfayn || Ep 54

Have you ever wondered where you are going to get 20-30% growth from?
Today’s guest is Alex Goldfayn. Alex is an expert in helping B2B organizations increase leads, bandwidth and additional opportunities with one simple core technique. A technique everyone can employ. There’s a lot of depth to Alex and in what he does. He has a new book coming out, Pick Up the Phone and Sell, that we will talk about as well that will help you master this key principal.
He is one of the highest-rated and most sought-after sales speakers in the world, motivating sales teams, managers, executives, and owners to take simple action which will grow their sales. Alex teaches sales teams simple but powerful mindset shifts (from fear to confidence; from selling to helping) and behaviors (like systematically offering customers additional products and services) that lead to predictable and dramatic revenue growth.
For more information about Alex and his latest publication, check out https://goldfayn.com/.

Owner Interview: Disruptive Innovation Isn’t Just for Big Business with Ross Youngs || Ep 53

Today's guest is Ross Youngs, CEO of Univenture and a long time entrepreneur. He has successfully taken businesses from small investments to hundreds of millions of dollars in revenue. Today's we will be talking about disruptive innovation and how it's not a game that is only for the biggest companies like Microsoft or Apple but is actually something you can follow with a couple key steps.
Ross has spent over 30 years inventing products, technologies and processes for a variety of industries, and holds over 75 patents worldwide. He is driven to innovate by a focus on what is better, faster and less expensive.
Ross' recent major innovations include an R&D 100 Award for collaboration on biopolymer technologies. In 2009, Biosortia was awarded a $6 million ARPA-E grant for its algal harvesting technology, which helped lead to the development of Biosortia's drug discovery platform.
After listening to today's episode, check out https://www.biosortia.com/ to learn more about Ross Youngs and Biosortia.

The 90-Day Marketing Cycle (Organized for Impact) with Tim Fitzpatrick || Ep 52

Are you making common and avoidable marketing mistakes? Have you wasted money on marketing that provides little or no return? Have you tried every marketing tactic and nothing seems to work? It doesn't have to be this way.
Tim Fitzpatrick joins us in today's episode. Tim runs Rialto Marketing and works with coaches, consultants, and professional service firms; handling anywhere from a million to 5 or 10 million dollars. Tim brings a strategic view to the marketing process.
At Rialto Marketing, Tim helps service businesses simplify marketing so they can grow with less stress by creating and implementing a plan to communicate the right message to the right people.
If you would like to learn more about Rialto Marketing and Tim Fitzpatrick, visit https://www.rialtomarketing.com/.

How to Turn Your CRM Into a Powerful Tool for Growth with Gene Marks || Ep 51

Today's guest is Gene Marks of TheMarksGroup.net. Gene is a specialist in small and midsized company CRM. CRM is a lever to creating value for your business; now and as you look to exit. Having the right information and knowing how to act on that information is critical to your present and future success.
Gene owns and operates The Marks Group PC, a highly successful ten-person firm that provides technology and consulting services to small and medium sized businesses. The Marks Group PC, launched in 1994, has grown to help more than 600 companies and thousands of individuals throughout the country.
After listening to today's episode, check out Mark's upcoming events at https://www.marksgroup.net/events/.

How to Differentiate Your Customer Experience with Stacy Sherman || Ep 50

A thrilled customer is the most powerful marketing and sales strategy all at once.
Shouldn't we be talking about customer experience a little more?
Stacy Sherman thinks so, and she's joining us today to provide veteran insights on how CX can elevate the future of your business, inside and out. Stacy makes a seemingly mysterious thing like CX, practical, pithy, and actionable!
Stacy’s mission is to help brands delight customers, meet their needs, and create superior experiences that build not just relationships but lasting, meaningful connections with people.
Through her company, DoingCXRight, Stacy advocates for the humanization of business and delivers a framework rooted in the customer.
Stacy’s approach aligns cross-functional teams from critical parts of the organization—sales, marketing, product, and leadership to allow stakeholders to deliver a customized customer experience that goes far beyond price of services or goods.
To learn more about Stacy and DoingCXRight, visit https://linktr.ee/StacySherman.

Creating Meaningful Brand Visibility with Kerry Barrett || Ep 49

Our guest today is Kerry Barrett of Kerry Barret Consulting. Kerry is an Emmy Award winning reporter who helps other people - businesses, solopreneurs, consultants, professionals in the C-suite of large companies - get ready for their big moment on video and other media platforms. Kerry is among the best in handling this world of virtual communication.
Kerry Barrett spent nearly 20 years as a broadcast news anchor, reporter and producer. She knows exactly what will make your story compelling and how to make sure your message and delivery are on point. Whether you are an expert, professional, vlogger, have dreams of becoming a YouTube star or simply want to release compelling video as part of your thought leadership series, digital content and marketing plan, Kerry will make sure you are your best self in front of whomever your target audience is.
If you have an upcoming speaking engagement you need to prepare for and would like to receive coaching from Kerry, head to https://kerrybarrettconsulting.com/!

Getting Straight to the C-Suite with Dan King || Ep 48

Not every business is built on a high volume of transactions - some prospects take years of active courting and nurturing to convert. The key to those prospects is working your way up the C-Suite.
The question is how do you get to the key C-Suite decision makers without getting lost in the endless layers of organization funnels? If only someone knew the key to cutting through the maze and connecting straight into the C-Suite... That's why today I want you to meet Dan King...
Today’s guest is Dan King of Fireside Strategic. He will share with you some really powerful way to get to the C-Suite without working through a funnel. Dan typically works with B2B companies who sell at very high price points, who have spent years trying to sell to organizations but get stuck in the hierarchy of the company. Fireside Strategic helps sellers get right to the decision maker by building warm relationships with CEOs, influencers, investors, and high level decision makers.
Dan has helped leaders understand and realize their potential, successfully transition careers, and augment their sales capabilities. He has worked with a Shark on the Shark Tank TV show, senior politicians, US army officers, and CEOs. Previously, Dan was a corporate lawyer. He realized he cared more about his clients’ leadership and human challenges than their legal challenges so he entered the coaching industry.
If you’d like to learn more about Dan and Fireside Strategic, check out their website at https://www.firesidestrategic.com/sttcs.

How to Regain Power in Sales Situations with Bill Caskey || Ep 47

This episode's guest is Bill Caskey of billcaskey.com. Bill is a true master in the area of sales, sales development, and sales excellence. Today, we are going to learn why caring about a sale too much is exactly the opposite of what you should do if you want to close more business. Bill primarily works with VP of Sales, CEOs and their sales teams to develop skills in engaging clients, lead generation, and closing sales.
Bill went from hating sales and thinking about a career change to becoming a sales author, trainer and coach who helps thousands of sales people world-wide by teaching them to master world-class skills and as a result, achieve world class results.
After listening to today's episode, check out https://billcaskey.com/start-here/ to join one of Bill's programs geared specifically for the role you play in your organization.