Business Growth On Purpose

How to Create a B2B Content Strategy that Wins with Lacy Boggs || Ep 66

Today’s guest is Lacy Boggs of lacyboggs.com. Lacy is here to share with us some sharp insights on content marketing and content marketing strategies especially for B2B companies. Lacy will also talk about how we should be thinking sideways when we build a plan for actually using content marketing to build an audience, to build a market, to actually get customers.
Lacy Boggs is a content strategist, author of the bestselling Kindle ebook, "Make a Killing With Content," and the director of The Content Direction Agency. She helps small business owners create the content between launches that helps businesses grow, nurture, and prime their audience to be excited to work with you before they ever see an offer.
After listening to today’s episode, check out Lacy’s website, lacyboggs.com to learn more about Lacy and the services her company offers.

OWNER INTERVIEW: Building Strong Teams in Challenging Times with Kevin Weber || Ep 65

Today we are going to be talking to Kevin Weber, CEO and Founder of Right Stuff Equipment. Kevin certainly has the “right stuff”. He is going to talk to us about what it takes as an entrepreneur-owner of a manufacturing business, to keep your head on a swivel, how to look for opportunities in difficult times, and how to go about the steps necessary to prepare for continued growth.
Kevin has more than 22 years of experience in the food industry. Before founding Right Stuff Equipment, he was the CEO of Cereform USA, a division of Associated British Foods. Prior to that, he was with American Maize and Cerestar.
After listening to today’s episode, check out rightstuffewquipment.com to learn more about Kevin and his business, Right Stuff Equipment.

Top Salespeople Solve (Not Sell) with Chad Sanderson || Ep 64

Our guest today is Chad Sanderson, Managing Partner of ValueSelling. ValueSelling has been in the business of training up sales professionals and have ventured into the area of how to make more effective communications happen within your organization and between other organizations. We will discuss what has been changing in the world of sales over the last two years, where it’s going and how you can adapt to these changes so that you can be ready for the challenges and create more value for yourself and your customers.
Chad Sanderson is an award-winning sales, marketing and business strategy consultant with 20+ years of proven results in driving revenue growth, facilitating market expansions and building high-performance teams.
Chad was introduced to the ValueSelling Framework over a decade ago and credits the methodology for his ability to consistently exceed quota. Within four months of applying the formula, he closed his first $1 million deal. Since then, he has trained his sales and marketing teams in the ValueSelling Framework, resulting in their ability to deliver record-setting results quarter over quarter.
After listening to today’s episode, check out valueselling.com to learn more about Chad and the ValueSelling Framework.

Understanding KPI’s to Optimize Sales Growth with Nigel Green || Ep 63

oday we are going to talk to somebody who is a true expert in B2B sales, in complex sales organizations - especially in companies looking for fast growth. His name is Nigel Green, author of the recent bestseller, Revenue Harvest, available on Amazon. We are excited to have Nigel on our podcast to talk about the complex sale and how to organize the new math of selling.
Nigel has a track record of successfully developing effective sales teams. Over the last decade, he helped build two sales teams that produced $50M+ in annual revenue. A third sales team started at very little revenue and grew to nearly $10M annually. In 2018, Nigel began coaching and advising sales leaders and leading intimate, one-day workshops for sales teams that want to double their sales.
If you are interested in learning more about Nigel check out his website, nigelgreen.co.

The Three ”M’s” of Complex Sales with Merit Kahn || Ep 62

Today’s guest is Merit Kahn, President and CEO of SELLect Sales Development. Merit is an expert in helping organizations get better at selling complex things. If you are involved in a sale that requires multiple meetings, complex proposals, engineering, and so on, then you will want to listen to this episode as Merit takes us through the changes that are happening in sales today, how to leverage technology more creatively, and some real examples of how to practically add value so that you can stand out from the crowd so that you can win more business.
With more than 20 years of sales, sales management, coaching, training, consulting, writing, and speaking experience, Merit has worked with thousands of clients across multiple industries with one goal in mind… to grow sales and influence.
Merit’s work experience and certifications in both Emotional Intelligence and cultural transformation give her a unique perspective for hiring, onboarding, selling, and retaining top talent.
If you are open to a new way of selling: being selected by your clients rather than pushing your solutions, check out https://www.sellectsales.com to connect with the team at SELLect Sales Development.

How Entrepreneurs Think Differently with Jim Palmer || Ep 61

This episode’s guest is someone who is an expert in entrepreneurship and the entrepreneurial mindset. His name is Jim Palmer, the Dream Business Coach.
Jim is the founder and creator of the Dream Business Mastermind and Coaching Program, creator of Dream Business Academy, and host of Dream Business Radio – a weekly podcast based on Jim’s unique brand of smart marketing and dream business building strategies.
In 2016, after raising four kids and leading a practical and predictable life, Jim and Stephanie sold their home in suburban Philadelphia and now live full-time and travel on their yacht called “Floating Home”.
While traveling up and down the east coast, Jim is busy building his legacy by teaching more entrepreneurs and small business owners how to take an ordinary business and turn it into a Dream Business so they, too, can live their Dream Lifestyle.
After listening to today’s episode, check out https://www.getjimpalmer.com to learn more about how you can transform your ordinary business into a dream business!

Day 1 Principles for New Entrepreneurs with Chris Michael Harris || Ep 60

Today’s guest is Chris Michael Harris. Chris brings a unique perspective to this podcast because he works with people who are thinking about becoming entrepreneurs. What’s fascinating is that those principles that he will speak about, are things that apply whether you are looking to transition from that job into owning your own business or if you have been owning and operating your business for the last 20 years.
Chris often wondered how he would fit into the world after school. After being dissatisfied with his “real job”, he built two multi-million dollar companies from the ground up, one offline and one online. Chris believes there has never been a better time to start your own successful, highly profitable, and tremendously rewarding business. Because of this, he started a school, called StartupU.
If today’s episode inspired you to put your business plans into action, or you would like to receive more help in taking that leap of faith in becoming an entrepreneur, check out https://chrismichaelharris.com/ultimate-startup-checklist/.

They Ask You Answer Interview: Transformative Conversations with Marcus Sheridan || Ep 59

Our guest today is none other than Marcus Sheridan. Marcus is an expert in communicatio,n in sales, and professional development. In today’s episode, we will get deep into the topic of transformative communication; conversations that leave your audience better off than they were before the conversation started.
Today, Marcus Sheridan is a highly sought-after international keynote speaker known for his unique ability to excite, engage and motivate live audiences with his simple, yet powerful transformational business approach.He has inspired thousands of audiences and helped millions of people from all over the world to achieve their own success with his “They Ask, You Answer” philosophy.
After listening to today’s episode, check out https://marcussheridan.com to learn more about Marcus and to access a copy to his book, rated the #1 marketing book by Mashable, “They Ask, You Answer”.

How to Jumpstart Your Referral Pipeline with Stacey Brown Randall || Ep 58

Do you want to save time by not networking, prospecting or cold calling all the time?
In today’s episode, Stacey Brown Randall. Stacy is a pre-eminent expert in something that should be pretty interesting to most of our listeners: how to get more referrals and make referrals a bigger part of your business. Stacy will explain that it’s not about being pushy or demanding but can be done systematically. She will also explain what referral ninjas do to get referrals on a more consistent basis and make up a larger share of their business.
Stacy shows business owners how to grow their business with ease so they can focus on being the expert to their client’s expert instead of the “always hustling salesperson” stressed about where the next round of clients is coming from.
When you are finished listening to today’s episode, check out https://www.staceybrownrandall.com to learn more about Stacy and her philosophy on gaining referrals!

The New Rules of Engaging B2B Prospects with Mario Martinez Jr. || Ep 57

Our guest today is Mario Martinez of Vengreso.com. Mario is going to talk about something we all have some challenges with: thinking about prospecting. We will discuss how to engage with new prospects as a business owner, a small business owner, or as head of sales.
As a renowned digital sales evangelist, Mario teaches marketing and sales professionals how to develop an engaging personal brand to attract today’s modern buyer using the digital sales ecosystem. Mario is the host of the popular Modern Selling Podcast. He’s been featured in Forbes, INC., Entrepreneur and was formerly a contributor to the Huffington Post. He’s a highly sought-after Keynote Speaker with brands such as LinkedIn, Cisco and many more.
After listening to today’s episode, check out Vengreso.com for free sales training, help overhauling your LinkedIn profile, or to learn more about Mario.