Business Growth On Purpose

How to Leverage a Flexible Structure for Growth with Jeffrey Slater || Ep 76

Today’s guest is Jeffrey Slater of TheMarketingSage.com. Jeffrey has been a CMO of big companies and worked with a lot of small and mid-sized companies. He is the “chief listening officer”, which he will explain what that means, so listen to today’s episode to learn more about what that is!
Jeff provides CMO/VP Marketing for services for hire by the week to help support a business that can’t afford a full-time marketing leader. Jeff consults, coaches and helps unravel marketing problems for clients.
After listening to today’s episode, visit http://www.themarketingsage.com/ to learn more about Jeffrey Slater and the services he offers!

How to Grow Sales & Margins with Smart Pricing with Barrett Thompson || Ep 75

Our guest today is Barrett Thompson of Zilliant Corporation. Zilliant focuses on pricing technology. Today’s episode is a must listen because the principles we will talk about are applicable to any size company. It’s all about pricing smartly to win more and better business.
Barrett leads the Business Solutions Consultant team, aligning Zilliant solutions to customer needs and promoting pricing and sales best practices among our customers. Over the past two decades, Barrett has built and delivered optimization and pricing solutions to Fortune 500 businesses in diverse vertical industries. Barrett is a frequent speaker and author on achieving rapid, sustainable profitability improvements through the application of pricing science.
After listening to today’s episode, visit http://www.zilliant.com for more information about Zilliant and Barrett Thompson!

What’s Keeping My SEO and PPC From Working? with Josh Greene || Ep 74

Our guest today is Josh Greene of The Mather Group . We are going to talk about a topic that seems mysterious to a lot of people: SEO, pay per click, how to really do those things effectively to generate new opportunities, leads and revenue.
Josh has run The Mather Group for the last five years. They provide the digital expertise needed to help their clients understand, fix and improve their results in Google and in Wikipedia. They have worked with some of the largest Fortune 1000 companies, as well as five of the largest nonprofits in the U.S., popular media channels, the third largest network provider in the U.S., two of the largest manufacturing companies in the U.S., and many software companies.
After listening to today’s episode, be sure to check out https://themathergroupllc.com to learn more about Josh and the services The Mather Group offers!

Advocate for the Outcome with Barry Goodman || Ep 73

On today’s episode, we welcome Barry Goodman of Birkdale Transition Partners. Barry is an advocate for the outcome. He helps owners define what they want to see happen with the biggest asset in their portfolio: their business. Barry helps owners recognize their business’ strengths and challenges, and what could hold it back or push it to the next level.
Barry grew up in a business-owning family. His father was a distributor of electrical supplies and lighting fixtures in the northwest suburbs of Chicago. Through the experience of working in his father’s business, at a very young age, the challenges of being a family in business are ingrained in his soul.
Having chosen not to go into his family’s business, he became a Certified Public Accountant and owned a CPA firm for over 20 years. Barry facilitated his own transition to be a founding partner in a firm that grew to become one of the most successful middle-market firms in Chicago. The lessons he learned from the business-owning families he served, grew a reputation for recognizing a business’ strengths and challenges and identifying what could hold it back or push it to the next level. Seeing business owners make good and poor business and transition choices fueled his passion for families-in-business.
After listening to today’s episode, visit https://www.birkdaletransition.com/ to learn more about Barry and Birkdale Transition Partners!

Building Better Executive Dashboards with Layne Booth || Ep 72

Today's guest is Layne Booth of The Project Booth. Layne is an expert at setting up Executive Dashboards. You may have heard of them, or even have one yourself, but she is the real expert. We will dig into why an executive dashboard is important, how people go about setting them up, prioritizing what kind of information should go on them and how you would actually use it in practical, everyday life.
With a background as an industrial engineer, Layne has over a decade of experience in manufacturing, supply chain, and sales and marketing companies. Layne has also spent a significant amount of time in the trenches, learning best practices in both process management and operations excellence.
After listening to today’s episode, visit https://www.theprojectbooth.com to learn more about Layne and The Project Booth!

Yes, Your B2B Business NEEDS a Content Strategy with Connor Dube || Ep 71

Today’s guest is Connor Dube. Connor heads up a company, Active Blogs. Connor focuses on building out the strategy and content for B2B market development, lead generation and cultivation. Content is so important in the buying process, and really, the selling process. Buyers right now, are 80% through their buying process before they even make contact with potential vendors like you. So how you seed the field to make them more interested in working with you is a critical strategy that you have to embrace to be successful in the years ahead.
Connor Dube is an Active Speaker, Entrepreneur, Founder of the B2B Mentors Podcast, Marketing Writer, and all around B2B marketing nerd. Starting his first oddball business at seven, Connor has gone on to create 8+ figures in sales, coached hundreds of business development leaders on Social Selling & Content Marketing. He has been featured on leading B2B podcasts, platforms, stages, and has even contributed course content to help colleges modernize their curriculum in B2B Sales & Marketing. With his current focus as Partner/Director of Sales & Marketing at Active Blogs, Connor assists B2B companies to get their content done and with their social selling strategies.
Check out https://www.activeblogs.com to learn more about Connor and the services Active Blogs offers.

Owner Interview: Leadership During COVID with Daniel Allford || Ep 70

Our guest today is Daniel Allford of ARC Specialties. Daniel has built this business, since the 1980’s, into a local and international powerhouse in the world of manufacturing robotics. Daniel will share about his experience, what held his team together through some tough times and words of wisdom for fellow business owners.
Daniel Allford has been the President and Owner of ARC Specialties for over 33 years. Dan was an early adopter of industrial robotics and turned his passion into an internationally recognized automation company. Dan holds several patents in the field of welding automation. He has grown ARC Specialties from a one-man operation into a 50-person team of engineers and craftsmen.
After listening to today’s episode, check out https://www.arcspecialties.com to learn more about Daniel and his company!

How Great Business Leaders Get Unstuck with Barry Moltz || Ep 69

Today’s guest is Barry Moltz. Barry helps small business owners get unstuck when they’re in a revenue, operations, or productivity rut. Barry has made a specialization in helping business owners recognize the changes they need to make to get unstuck.
As a small business expert, Barry Moltz gets owners growing again by unlocking their long forgotten potential. With decades of entrepreneurial experience in his own business ventures as well as consulting countless other entrepreneurs, Barry has discovered the formula to get stuck business owners unstuck and marching forward. As a small business expert, Barry applies simple, strategic steps to facilitate change.
If you would like to learn more about Barry or would like to learn more about how he can help you get unstuck, check out https://barrymoltz.com.

Stop Hoping for Prospects Attention and Start Earning It with Cassandra Bailey || Ep 68

Today we are going to talk about something that I know many of us struggle to figure out where it fits into our priorities, how to get your head around it and how to use it in the field. And that is PR and social media; that part of communication that can seem a little fuzzy, but you know using it can be successful.
Our guest today is Cass Bailey, CEO of Slice Communications and a real leader in this area. Cass will share with us some insights that you can take right from this podcast and immediately start applying to your business as you look to grow your business, markets and connect with your customers.
Cass brings a wide variety of experiences to the communications strategies she develops for the firm’s clients. With a background in international politics, economics, and philosophy, communications has become her passion and she has been tapped by various industry associations and the media to share her insights and experiences in the field.
She is also the founder of the nonprofit organization, Social Media Day PHL, which hosts an annual conference and provides programming for digital communications professionals on the East Coast. In her spare time, Cass writes a series of children’s books, including “My Mom is a CEO,” “My Mom is a Lawyer,” and “My Mom is a Doctor.”
After listening to today’s episode, and if you are interested in learning more about Slice Communications and Cass, register for Social Media Day PHL!

Use ”Revenue Multipliers” to Unlock New Growth with Adam King || Ep 67

This episode, our guest is Adam King of thinklikeafish.co.uk. Adam is a rare practitioner of marketing and sales for B2B and also that he understands that we look at the world systemically: we understand that your sales and marketing growth are not just a function of the obvious sales and marketing activities. Adam will share strategies that maximize leverage to grow your revenue.
Adam is "The Captain” at Growth Consultancy Think Like a Fish, where he works with established B2B and Professional Service Firms to create breakthrough revenue growth by uncovering, then pulling the biggest growth levers hiding in their business.
Adam is also the Host of The B2B Growth Think Tank, where each week he and his expert guests discuss growth strategies, ideas and insights, as well as helping another business owner on the “Virtual Hotseat” by masterminding actionable solutions to a specific challenge they're currently trying to solve in their business.
After listening to today’s episode, check out thinklikeafish.co.uk for more information about Adam, his services, and his podcast!