Business Growth On Purpose

Want More Engagement? Humanize Your Content with Megan Thudium || Ep 97

Our guest today is Megan Thudium of MTC | The Content Agency. In this episode, we will talk about content and content strategies. Megan will present practical ways that companies without multi-million dollar content budgets can leverage content strategies to extend, develop, deepen and engage in relationships with your target customers.
Megan Thudium is the founder of MTC | The Content Agency, a content agency working with B2B German brands expanding globally into the native-English North American market.
Her agency infuses content marketing, SEO, and thought-leadership best practices to drive awareness, credibility, and leads through content marketing. She's an expert on all things B2B content marketing.
Check out Megan’s podcast, B2B Content Corner Podcast. Topics discussed in this podcast are designed to help B2B marketing managers and entrepreneurs learn the needed actionable strategies & tips to make their content thrive.

Helping Owners Leverage Marketing Tech with Dan McGaw || Ep 96

Too many mid-to-large businesses still handle marketing like small business. If that's you, it's restricting your growth.
The technology is there to help, but few businesses devote the bandwidth and expertise to leveraging it to their full potential. It takes intentionality and a strong knowledge of industry tools to implement it correctly.
Enter our guest today: Dan McGaw of McGaw.io. Dan is a specialist in helping mid-market and large enterprises integrate and take advantage of all the marketing technologies available today.
There are software and cloud-based applications that help engage your clients more deeply, have better relationships with them by increasing contact with them, and do it in a way that adds value to clients.
Dan is an award-winning entrepreneur and speaker with 20+ years of experience in marketing technology and analytics. Dan was formerly the head of marketing at Kissmetrics and was head of growth at CodeSchool.com which was acquired by Pluralsight. Coined as one of the original growth hackers, and one of the godfathers of marketing technology, he has helped thousands of companies over his career.
After listening to today’s episode, check out Dan’s book, Build Cool Sh*t, if you would like to improve your marketing efforts and create a powerful, flexible marketing technology stack.

The 4-Quadrant Value Prop Method with Jose Palomino || Ep 95

A value prop is the heart and soul of your business. If you can get it right, you've set the crucial foundation for maximum revenue growth.
Jose Palomino has spent decades cultivating a powerful approach to crafting your Value Prop. The result is his 4-Quadrant approach.
Listen in today for practical insights that will change the trajectory of your business.

Roadmap to Revenue with Kristin Zhivago || Ep 93

Have you ever tried to go somewhere new without directions? Your confidence in your sense of direction starts to wane as you realize it's not as simple as you thought it would be...
Business can feel much the same way. The sense of I'll-figure-it-out bravado only takes us so far. At a certain point, we need some direction from someone who's mapped out the course to success.
Today's guest is Kristin Zhivago literally wrote the book on the topic: Roadmap to Revenue. She is also the president and founder of Zhivago Partners. After our conversation, I can safely say that Kristin is an expert in the B2B buying process.
In this episode, we will discuss the buyer’s mindset and how the buyers set the pace for how sales happen. As business owners and salespeople, we have to be in tune with that in order to adjust our sales and marketing efforts to listen to what buyers want and give them what they want in order to grow sales.
Kristin has been helping CEOs and entrepreneurs increase their revenue for decades.
Recently, Kristin and her introduced the concept of Mindset-Driven Marketing, a way to focus all your offers on the customer’s mindset when they set out on their buying journey. Matching the offer to buyer mindset results in a very rewarding result: increased sales.

The 4 Critical Pieces of Your Competitive Edge with Jose Palomino || Ep 92

What do you get when you boil down a few decades worth of first-hand, sleeves-rolled-up business growing experience?
You get the 4 critical components of a genuine, powerful Competitive Edge.
In business, you need a competitive edge that gives you the advantage even if it's a small one. Just like in the Olympics, they give 100% of the gold to the winner... even if they win by just a fraction of a second.
In today's episode, Jose Palomino breaks down the 4 critical components of your business's competitive edge. We'll chat about what they are, and more importantly, how you can win by leveraging them.

The Best Pivots Are From Good to Great with Owner Justin Coutu || Ep 91

Our guest today is Justin Coutu, President of R&D Technologies. R&D Technologies are specialists in one of the hottest areas in all manufacturing: 3D printing. They do it at scale, they do it as a service bureau and have been doing it for awhile. We will discuss Justin’s journey in leading R&D Technologies and how his company shifted strategy to enter this market and leave behind another business that was already thriving.
As President of R&D Technologies, Justin oversees all facets of management, including personnel and policy matters, internship programs and being actively involved in all sales efforts. R&D serves the needs of the manufacturing, consumer product, medical device, education, defense and industrial markets, and is a reseller of the Stratasys line of 3D printing and rapid prototyping systems throughout New England.
After listening to today’s episode, visit R&D Technologies’ website for more information about Justin!

Navigating Family Businesses with Sara Stern || Ep 90

Today’s guest is Sara B. Stern of Family Business Minnesota. Sara has a particular interest in family-owned businesses. You know, because you might be in one, the unique dynamics of a family owned business.
We will discuss how to lead a family owned business, how to set the vision for it, and how to keep it sane on Thanksgiving.
As the former director of the Family Business Center at the University of St. Thomas and a trained coach and EOS Implementer, Sara has a unique ability to help family business owners create a plan to thrive for generations.

The Making of a COMPETITIVE EDGE with Jose Palomino || Ep 89

Ready for something new? Something hard hitting and straight to the point? Get ready to meet your host and the mind behind the show: Jose Palomino.
Now on our 89th episode, we've interviewed some of the highest-impact thought leaders in the B2B space. We've chatted with everyone from Ian Altman to Marcus Sheridan about the secrets that help the best get where they are.
Today, we launch a new Friday's series where you hear directly from Jose. After a few decades of sleeves-rolled-up research, Jose sits down to share with us his own insights, how he got them, and where they can take you.
When you've finished today's episode, head on over to our new launch of The Competitive Edge Program to find more resources for growth-minded B2B owners.

Pay Yourself First with Rennie Gabriel || Ep 88

Today’s guest is Rennie Gabriel, the author of Wealth on Any Income. This episode is little bit of a change-of-pace, but the conversation is valuable if you are a business owner asking the question, “what’s next?”. Rennie is going to talk about what you can do today even if what’s next is 5, 10, or 15 years away. Rennie is an absolute tough-times to success story.
Rennie Gabriel is an author, speaker, master financial coach, and founder of Wealth On Any Income.
His passion is to support people in becoming financially free through imparting the principles and practices he used to achieve multi-millionaire status, and to raise philanthropists.
After listening to today’s conversation, check out https://wealthonanyincome.com/tedx/ to learn more about Rennie Gabriel and his approach to creating more personal wealth.

Selling is NOT About Relationships? with Jake Dunlap || Ep 87

Our guest today is Jake Dunlap of Skaled.com. Jake is a sales expert. Although this term gets used alot, Jake brings a fresh perspective on selling in 2021 and beyond!
Jake Dunlap is a successful global executive sales consultant (CEO of Skaled) who has used content as a valuable asset to drive growth for brands from Fortune 500 companies and other prominent entities. Driven by the desire to change the future of sales, the mission to upgrade old techniques and develop new strategies proves successful; Jake counts LinkedIn and Microsoft among his impressive 750+ client list.
After listening to today’s episode, visit https://skaled.com to learn more about Jake Dunlap and how he can help your company accelerate growth.