Business Growth On Purpose

Building an Intentional Sales Process with Jose Palomino || Ep 107

In our new Friday series led by Jose Palomino, we've tackled 3 of the 4 components of your competitive edge: customer alignment, value delivery, and marketing for lead gen. Today, we tackle the final piece.All of the work to get the first three elements in line isn't worth much if you don't have an effective system to convert opportunity to revenue. In normal words, we call this sales.After 30+ years of dedicated B2B sales experience, Jose lays out the levers he uses to build a sales funnel that is clearly documented, improvable, and most importantly, effective.

The Daily Discipline of Successful Entrepreneurs with Simon Severino || Ep 106

Our guest today is Simon Severino CEO and founder of Strategy Sprints. We are going to talk about daily, weekly and monthly habits that can drive real change and real growth in your business. Simon is an expert at this and he will share some practical tips and insights that you can apply today!
Simon Severino helps business owners in SaaS and services discover how to run their company more efficiently, resulting in sales that soar. He created the Strategy Sprints® Method that promises to double revenue in 90 days by getting owners out of the weeds.
After listening to today’s episode, visit Simon’s website for free resources or, if you are interested in doubling your revenue in 90 days, you can book a call!

How to Use KPI’s to Drive Growth with Ray Rike || Ep 105

Today’s guest is Ray Rike of RevOps2. Ray is going to share insights with us about benchmarking, key performance indicators, and how to leverage the technology that's out there in new ways, so that you can get organized around some key metrics that will drive performance in the areas that you want to improve in. And to be clear, this isn’t information for only Fortune-500 companies; even small companies and startups can apply these principles to help drive more growth and help you become a healthier company.
Ray has over 30 years of experience in subscription-based software, service, and SaaS companies. His passion for data-driven, metrics-informed decision making started with his selection to the GE Executive Management Development program.
These experiences, coupled with his innate analytical orientation provides the foundation for his mission to enable companies to embrace a data-driven, KPI informed decision making approach to accelerate revenue performance.
After listening to today’s episode, visit Ray’s website to learn more about Ray and RevOps!

Using Video to Power Your Growth with Vicki O’Neill || Ep 104

Today’s guest is Vicki O’Neill of vickioneill.com. Vicki is an expert in leveraging video, and by this I mean, using your every-day, low-cost, using-your-phone video, to advance your business’ communications. Today’s conversation will provide practical and powerful tools you can use today!
Vicki works with entrepreneurs, small business owners and executive leaders who are stuck in their business and need someone as a partner to coach them to their next level of success.
After listening to today’s episode, check out her free MasterClass, Cash-In on Video, specifically designed for entrepreneurs who want to see more sales. You can also check out her podcast, Connect the Dots. Each episode is packed with marketing tips and strategies!

How to Choose Your Best Customers with Justin Quinn || Ep 103

Our guest today is Justin Quinn, CEO of Focused On Machining. It’s a machine shop based in Colorado, but when he tells his story, you'll realize it's actually a leading edge idea lived out in a machine shop. Listen closely today for things around, differentiating in different categories, that you might not have thought could be differentiated; ways to compete against the Big Guys and win with better margins.
Justin began his professional career in the Air Force where he spent 6 years as an Aircraft Mechanic on the C-17. As a flight mechanic, he traveled the world with a toolbox and a laptop and ensured the aircraft remained operational in locations like Afghanistan, Iraq, and even Antarctica.
In 2016, Justin acquired Focused on Machining. Currently the President of Focused on Machining, Justin manages the day-to-day operations, business development, and strategic planning for the business. Justin has grown the company over 300% in the last four years with the addition of many new customers and pieces of equipment. Their primary growth sectors have come from the aerospace, defense and medical industries.
After listening to today’s episode, visit their website to learn more about Justin and Focused on Machining.

Keys to Selling to Larger Corporations with Jessica Lorimer || Ep 102

Today’s guest is Jessica Lorimer. Jessica is the founder of an organization out of the UK called, Selling to Corporate, and of course, that is her specialty! For many of you listening, this is an area that you would really like some insight into: how to tackle the ever increasing challenges of successfully selling to large companies to further your success.
Jess has over 15 years experience in sales and is the UK’s leading B2B sales expert. She has worked with over 10,000 entrepreneurs in the last seven years and is responsible for helping hundreds of entrepreneurs sell 5 to 6-figure contracts to corporate organisations across the globe.
After listening to today’s episode, visit Jess’ website for access to her free Create a Corporate Revenue Stream webinar!

Marketing for Lead Generation with Jose Palomino || Ep 101

If you ask any business owner, what's the goal of your marketing? It's not website traffic, social media likes, and other vanity metrics.
It's lead generation.
Marketing for lead generation is the foundation of successful business growth. And it's about time our marketing made it happen.
Jose Palomino sits down on the show today to walk you through how to re-align your marketing strategy with your need for leads.

The Power of Partnerships and Collaboration with Owner Darrin Mitchell || Ep 100

Our guest today is Darrin Mitchell. Darrin is president and founder of Mitchell Industries and, as importantly, he is founder of something you’re going to be hearing more about in the coming months, which is Manufacturing Masters, or as he likes to put it: “Netflix for Manufacturers”. Darrin will share about his journey and how he leveraged partnerships and innovation to grow a significant manufacturing presence out of Prince Edward Island, Canada despite geographic limitations and other challenges.
Over the last 20 years, Darrin grew a very successful manufacturing business. He developed a worldwide marketing system with partners on six continents, patented intellectual property, a global supply chain and generated profits exceeding the industry average.
Most impressive, he did it from a small remote Island in Canada. Not adjacent to the customers or supply chain- Darrin used social media, innovation and resourcefulness to create a new model for business.
After listening to today’s episode, check out Manufacturing Masters, where you can receive advice, training and content developed just for manufacturers!

Leveraging the Right Sales and Marketing Data with Sky Cassidy || Ep 99

Today’s guest is Sky Cassidy of MountainTop Data. Today, we will talk about data: about how there are more opportunities to obtain quality data to expand and extend your marketing efforts, even as marketers in small to mid-sized companies. We will talk to Sky about the rules, laws, and best practices. Listen carefully if you’ve ever wondered, “how do we reach out to people in ways that are legal, ethical, and effective?”
Sky Cassidy is a problem solver, tinkerer and lover of science. He was a founding partner in multiple startups; an event branding site, a photo sharing app, a dating story aggregator, a movie fantasy league, social media security, and more. After over a decade working in marketing and bouncing around the Southern California startup scene he settled in as CEO of MountainTop Data, a provider of marketing database services for B2B companies.
After listening to today’s episode, register for a free account on Sky’s TopData Search platform and 1000 free record download credits! Also, check out his podcast, the “If You Market” podcast.

How to Beat Your Competitors by Keeping Promises with Jose Palomino || Ep 98

In The Competitive Edge Program, this is one of the most overlooked components. It starts with the question, "Are you delivering on the promises your marketing makes?"
It can be all too easy for businesses to promise great results to attract customers, but retaining their business happens by delivering exactly what was promised.
Today, Jose Palomino gives you practical instructions on how to align your value prop and value delivery to drive repeat business.