Business Growth On Purpose

OWNER INTERVIEW: Breaking the Ice to Launch a New Product with Rachel Rosen || Ep 127

Today’s guest is Rachel Rosen, CEO and Co-Founder of WexEnergy. Rachel and her team are bold enough to bring a new technology into an industry that is pretty well established. We will discuss her journey and how she figured out how to break the ice and make some forward traction happen in her industry. It’s an exciting story so stay tuned!
Rachel joined WexEnergy as President & CEO in 2017. With over 27 years of experience in the commercial and multifamily real estate markets, Rachel has developed a keen sense of WexEnergy’s customer needs.
At WexEnergy, Rachel leads marketing and financial departments as well as driving the company’s strategic direction.
After listening to today’s episode, visit Rachel’s website to learn more about WexEnergy and the WexEnergy team!

Getting to the Heart of Customers with Allison DeFord || Ep 126

In today’s episode, we are interviewing Allison DeFord of Felt Marketing. Allison has a unique, and human approach to strategic marketing; especially for manufacturers. So if you are an OEM, contract manufacturer, or you work in another avenue of manufacturing, you’ll want to listen to this episode.
We will discuss practical insights of how you can activate more attraction for your business in your market, with the customers you want to do business with.
The manufacturing industry has been a part of Allison’s life since she was a child. Growing up in Anderson, Indiana, the town’s growth and success were tied to the success or failure of General Motors.
In 1994, Allison started her own marketing agency, Felt Marketing. Felt was built on the premise that successful brands aren’t just seen and heard, but felt on a deeper, more emotional level.
Now, Allison leads a team who believes wholeheartedly in keeping manufacturing alive, relevant, and profitable. Evident by, not only the numbers and brands we’ve worked with, but by the strong relationships we’ve built.
After listening to today’s episode, visit Allison’s website to learn more about Felt Marketing and how they help make sales easier.

The Sales Team Success Formula with David Masover || Ep 125

Our guest today is David Masover. David digs into the issue of getting more out of your sales process and sales team by breaking down barriers between you as a leader and your sales people. We will discuss practical ways that you can align your team toward success, how to think about the steps involved in getting them on the same page, and how to create a more valuable experience for your customers.
David helps businesses accelerate their revenue growth and optimize sales team operations through proven sales, management, and leadership frameworks. He is the author of the book, From Average to Awesome, which discusses four common problems sales teams face and how to fix them.
After listening to today’s episode, visit David’s website to learn more about how he helps businesses grow their revenue. David regularly holds Open House events for The Sales Team Success Formula. Keep an eye out for the next Open House event!

The Keys to Marketing in New Realities with Simon Dell || Ep 124

Today’s guest is Simon Dell of Cemoh.com. It's a new kind of marketing agency based out of Australia. They serve small to mid-sized B2B businesses.
In this episode, we will discuss what Simon has learned about what is happening right now in marketing, what resources are available to people worldwide, and what you can be doing this year and next to stand out from the crowd.
Simon is the founder of Cemoh, a company that delivers marketing staff and services, on-demand to support and grow businesses. He also has significant experience in start-ups, public speaking, writing, and business development.
After listening to today’s episode, visit Simon’s website to learn more about Cemoh!

Yes, Your B2B Brand Needs PR with Lindsey Groepper || Ep 123

Our guest today is Lindsey Groepper, President of BLASTmedia. They are a PR firm with a specialization in B2B SaaS companies: software companies that work with manufacturers, industrial companies, etc.
Today we are going to talk about PR. We will discuss if PR is still relevant; especially in mid-market B2B. And if it is relevant, think about how you as an owner use PR in a practical manner to leverage growth in your business.
After listening to today’s episode, check out Lindsey’s podcast, SaaS Half Full. In her podcast, Lindsey talks with top marketing leaders who are crafting unique strategies for success.

The Future of Events for B2B Marketing with Julius Solaris || Ep 122

Even as the tide of this pandemic has begun to recede, it has changed the business landscape permanently, especially event marketing.
Industries that have long relied on trade shows and conferences are finding new ways forward, and they're better than ever before.
Today’s guest is Julius Solaris, VP of Strategy at a company called Hopin.com. Hopin is the fastest growing SAS technology company in Europe and have inroads throughout the rest of the world.
They have an event technology that is appropriate for right now in terms of how people are getting together and doing trade shows. Even as life returns to some sense of normal, so much remains changed.
In today’s episode, Julius and I will tackle big questions like:
What will change?
What will be substituted for things that made a lot of sense before March, 2020?
What is the hybrid model going to look like?
Julius has a brilliant expertise in the event industry. In fact, Julius has been nominated as the most influential individual in the event industry by many publications and for several years in a row.
As of 2020, over 60,000 event professionals have attended events that he has designed and led.

Reacting to New B2B Marketing Trends with Alex Price || Ep 121

B2B marketing has a bad habit. There's often a noteworthy gap between leaders and your average mid-market operation.
B2B brands operating in the 2M-50M AR range may have strong operations, but their marketing doesn't quite match. Frequently.
Our guest today is on a mission to change that. Meet Alex Price of FINITE Community. Alex is an expert in digital marketing and what’s happening now in B2B marketing. He's has been doing research with his organization on current trends.
As we all know, the world has been a little topsy-turvy the last two years, so he will give some clarity on some major movements that we need to be aware of if we are going to market successfully in 2022 and beyond.
Alex is passionate about partnering with ambitious marketers and empowering them to be successful. He founded FINITE, a community for B2B tech marketers, to connect, share, learn and grow.

Slowing Down to Speed Up with Mark McInnes || Ep 120

The debate of quality vs. quantity is nothing new in the sales and marketing world. And as today's guest believes, the way to faster growth isn't always by speeding up.
Today’s guest is Mark McInnes, joining us from Sydney, Australia. Mark’s specialty is in lead generation. He is a sales trainer, par excellence, and he will share with us some insights on how to take advantage of what’s happening right now in the area of lead generation, outbound outreach, and how to do it right.
Mark helps businesses find and engage with new customers in today’s business environment. He helps his clients find more customers and engage with them in a credible and ethical way - be it online or via traditional sales channels.
Mark is a highly regarded sales professional with over 25 years of experience in B2B selling environments.

Fast Fixes for B2B Pipelines & Prospects with Jose Palomino || Ep 119

Which do you think is more important to your sales success: salespeople or sales systems?
While we may think an ace salesperson will solve most of our problems, it's really the sales systems that strengthen our chances of success. If you can get the pipeline right from offer to sale, you maximize your chances of success... even with a decent salesperson.
That's why today Jose Palomino is tackling fast fixes you can make to your pipeline to crank up your sales productivity.

OWNER INTERVIEW: Converting Ideas into Growth with Anthony Halsch || Ep 118

If you want to get back to that fire, that startup feeling, listen to today’s episode and be inspired by how Anthony launched something clever with limitless potential.
Today's guest Anthony Halsch is an entrepreneur who has bootstrapped 2 companies to over $1mil in revenue each... in their first years in business.
He's the CEO and Founder of ROXBOX Containers, and his story is incredibly rejuvenating.
ROXBOX Containers is a modular manufacturing company based in Denver, CO that focuses on shipping container construction and modular manufacturing for multiple industries. His current company, ROXBOX Containers, has dramatically increased revenue and manufacturing space in the last 12 months.
After listening to today’s episode, visit Anthony’s website to learn more about ROXBOX and the many interesting ways they meet their customer’s needs.