Business Growth On Purpose

Is Your Success Situational or Strategic with Jose Palomino || Ep 137

Current success isn't always a good thing, at least not in the long term. That's because, for some owners, current success can lessen that future-focused ambition that drives big picture growth.
Today, we're diving into the question of how to turn current success into intentional, long-term growth.
Don't make the mistake of allowing situational success take away your strategic ambition for the future!

Succeeding Through Culture Shifts with Jim Rich || Ep 136

"Culture" is a difficult word for many leaders. It's either the fuel that's driving your growth or it's the weight that's holding you back.
How do you wrangle this wild card to work for you, not against you?
Today, we talk with Jim Rich, Chief Revenue Officer for Vbrick Systems.
In this episode, we will talk about several topics, including changes in the sales environment, culture shifts in organizations, and a unique technology that streamlines communication between senior leadership and their troops.
Jim Rich has over 25 years of sales leadership experience in the software industry, with expertise in digital transformation and business intelligence.
He has served in key sales and revenue marketing positions at Sisense, Anaplan, and Salesforce where he was the first commercial sales leader in the New York office, growing that team exponentially over seven years.
After listening to today's episode, check out the list of services offered by Vbrick to see how they can help you integrate video into your daily operations.

Understanding Your Best Customer’s Biggest Problem with Jose Palomino || Ep 135

Today, we kick off a new 3-part series on what to do when things are going well. We're digging into how to turn your current success into lasting prosperity.This first episode deals with a critical component many business owners think they get right. When's the last time you took a thorough look at your best customer's business? How well do you understand their reality on the ground, especially their biggest problems that you can help solve?These are the kinds of questions Jose answers in this episode - you won't see your business the same when you're done.

Doing Good is Good Business with Stuart Benton || Ep 134

Our guest today is Stuart Benton, President and CEO of Bradford Soapworks. Bradford is a leader in solid personal care products and they go to market through B2B channels. They have also really embraced sustainability: doing well by doing good. And, as we will learn, that’s really good business.
Stuart moved into the position of President and CEO of Bradford in May, 2016, after serving as Bradford's CFO for over 5 years. He is building upon Bradford’s innovative culture and pursuing initiatives that are strategically important for the company’s growth.
After listening to today’s episode, visit Bradford Soap to learn more about their sustainability efforts.

Making Priorities Specific and Measurable with Jose Palomino || Ep 133

What are your specific priorities for your business? Take a second, pause, and really think about your answers.Are they specific? Is there a clear destination you're aiming for? And how do you know (as a company) what that goal is?Today, Jose breaks down why your priorities as a business need to be specific, measurable, and easy to communicate if you're going to leverage your whole organization's focus.

The Big Myths Around Financing with Brendan McMoran || Ep 132

Today, we sit down to talk about financing with Brendan McMoran, VP at First National Bank. Specifically, we're taking a deep dive into small business financing.
We'll bust a couple of myths and remove a couple of misconceptions that might keep you from getting the resources you need to grow.
This episode is especially relevant to those thinking about acquisition, expansion, and working capital. Brendan will walk us through a couple of key things that will help you grow your business on purpose.

Picking Smarter Growth KPI’s with Jose Palomino || Ep 131

Your P&L sheet can tell you about your growth today, but it's limited in what it can tell you about your momentum tomorrow.
That's why as a business leader, you need to know what KPI's give you smarter insights into how your business is growing. These KPI's help you assess critical questions like:
Are we diversifying our customer base?
How effective are we at re-engaging our existing customers?
Is our team getting more efficient in delivering our offer?
The first question is always what do you measure, followed shortly by how do you measure it. Today, Jose tackles a few of the smarter KPI's he's seen inform faster, smarter business growth.

Selling the Way Buyers Want to Buy with Samantha Stone || Ep 130

You, the salesperson, might be an expert in your field. But there are still rules your buyers make that you need to follow.
Our guest today is Samantha Stone of Samantha Stone Marketing. Samantha has a unique and powerful view of how to engage buyers in the complex sale.
If you sell and market in an arena that involves a lot of different people, time, and proof-points, you do not want to miss this episode! We are going to discuss an approach that engages buyers on their terms in ways that make you more valuable to them than ever before.
Research has always been an important part of Samantha’s process. Throughout her career, she has conducted hundreds of persona interviews, developed dozens of surveys and led message testing and competitive analysis for leading organizations.
After listening to today’s episode, visit Samantha’s website to learn more about how her company enables revenue growth, new opportunity identification, improved efficiencies and stronger collaboration between marketing and sales functions.

How to Navigate Global Instability with Jose Palomino || Ep 129

Most manufacturing and industrial operations fall under the umbrella of small to medium sized businesses. And when a global crisis arises, the stormy experience is less like a tanker and more like a sailboat.And how your business fairs is heavily dependent on your skill as a "sailor". Are you battered by the storm or are you harnessing the wind and capitalizing on creative opportunities.In the last few years, the world markets have been shocked by once-in-a-lifetime pandemics, unexpected wars, and massive supply chain disruptions. While we all hope the waves settle, the only certain thing is uncertainty. Today, we dive into what it looks like to navigate critical moments for your business.

SEO Ranking for Industrial Companies with Ana Raynes || Ep 128

SEO doesn't just work for newer, sexier industries. When applied correctly, even industries like manufacturing and industrial services can reap the benefits of search engine visibility.
Today’s guest is Ana Raynes, CEO and Founder of Simplified Impact. Ana is an expert in content strategy and SEO; especially in the manufacturing, industrial, and professional service categories. Ana’s firm is specialized in optimizing SEO to drive new attention and new interest in companies that have narrow niches.
If you are a company with a very specific focus in professional service, you’ll want to listen closely as we discuss practical insights and strategies you can implement to get more traction to grow your business.
After listening to today’s episode, check out Ana’s website to learn more about Simplified Impact and how they help businesses create simplified and effective marketing strategies.