Business Growth On Purpose

Owner Interview: The Future of Energy with Hunter Bjork || Ep 147

If you're a manufacturer or an OEM or in other heavy industrial categories, then you know that energy is one of the biggest cost inputs in your world. It can affect your profitability in direct ways. One could argue that it is the critical link in your supply chain.
Today, we dig into the visionary future of energy production with Hunter Bjork, Founder, and CEO of ISA Industries. He joins us to explore the future of energy and how it affects your business.
Hunter believes that all energy should be inherently sustainable, affordable, and decentralized. As the Founder and CEO of ISA, he focuses his energy on the exploration and development of new sources of electrical power.

Quality Growth for High Value Exits with Damon Pistulka || Ep 146

Today's guest is Damon Pistulka of Exit Your Way®. We are going to talk about something that is on your radar or soon to be on your radar: what do I need to know to get ready to sell my business. This is not a how-to sell your business, but a discussion of key principles of how to be ready, know you're ready, and how buyers are going to look at your business when the time comes.
Damon helps business owners translate goals into real-world results. He is focused on identifying and executing opportunities to increase business revenue, profitability, and value. With 20+ years of building and managing businesses in extreme conditions and diverse industries, Damon’s drive to help clients reach their goals helps them crush competitors and dominate markets to create valuable businesses they can sell when they are ready. The proven framework Damon and the Exit Your Way® team developed and successfully used in private equity-owned companies is time tested and is used to drive successful results today.
After listening to today's episode, check out Damon's website to learn more about how he helps business owners sell their businesses fast.

You’re Not Closing That Deal with Jose Palomino || Ep 145

Today's episode is a pivotal conversation made up of 7 critical questions about every sale you make. These questions will clarify your value to the prospect, your opportunities, and the real potential you have to close the deal in front of you.Jose Palomino leverages his decades of sales experience to help you solidify your sales funnel and get more reliable data to predict your win rates.It's time to stop getting blindsided by deals falling through at the last minute - these seven questions will help!

Win the Relationship Not the Deal with Casey Jacox || Ep 144

Is it really money that drives your business? Or is there something deeper? And more... lucrative?Our guest today is Casey Jacox. Casey is an elite seller who is now coaching others to reach elite status in B2B selling. Specifically, how to create relationships that win and keep business.In this episode, we are going to cover key principles on how to show up and win the relationship and not just the deal. We will discuss how focusing on the relationship will help you win more deals. With more than 20 years of business experience, Casey's leadership helps companies emphasize building relationships and not just transactional business deals.He's a father, a husband, a coach, a podcaster, a speaker, and an author who is the same person in and out of work. Casey is now the founder of Winning The Relationship, LLC, a consulting firm providing sales leadership and coaching. Additionally, Casey is the host of The Quarterback DadCast, a podcast that offers stories, advice, and wisdom for fathers looking to improve their leadership skills and emotional intelligence.After listening to today's episode, be sure to check out Casey's book, Win the Relationship, Not the Deal.

The 4 Step Strategy Plan with Jose Palomino || Ep 143

In the $5M-$50M space, we see a lot of business owners who struggle with this tension: big picture strategy versus day to day operations.
In order to keep your high level goals on track, you need to keep your vision simple and clearly understandable.
That's why in this episode, Jose brings you a clear 4 step plan to set and track your strategic trajectory. Using the picture of a rocket ship, we cover:
THE TARGET: the customers, the margins, market share - the key measurable goals
THE LAUNCHPAD: the resources, structure, and foundation that you use to launch your mission
THE ROCKET: the "vehicle" you use to reach your goals is what you offer, your value proposition taking form
THE CONDITIONS: the final factor to help you anticipate challenges and see opportunities in your environment
Applying the Strategic Plan
After listening to today's episode, we'd like to invite you to experience a strategic planning call directly with Jose Palomino. It's a conversation about where you are now as well as where you want to go. By the end, you'll have powerful ideas and specific actions you can take to push your growth forward. Reach out to jose@valueprop.com for an introduction.

Safety Isn’t Sexy, But It’s Good Business with Nelson Brison || Ep 142

Look, we know. Everyone needs safety. But many businesses in the manufacturing space have a bad habit: putting safety at the bottom of the priority list.
Today's episode isn't about guilting you into thinking it's important (thought it might). It's about showing you how safety and long term profitability go hand in hand. Safety isn't sexy, but it's good business.
Our guest today is Nelson Brison of Contingency Safety Solutions Inc. Nelson is a specialist in workplace safety. So if you run a business in industrial services, manufacturing, or anything else where you have to be concerned about the safety of your team, we are going to talk about some principles in how to think about safety and why safety is strategic and can lead to increased profitability in real practical ways.
Workplace safety is something Nelson experienced firsthand. As someone who has been a workplace accident victim, Nelson has been instrumental in introducing and building safety programs with the help of safety consultants and continuously learning better safety procedures. Nelson has been a senior business development VP in steel fabrication, machining, shipbuilding, and mechanical repair.
After listening to today's episode, visit Nelson's website to learn more about how he is helping build safer and more effective workplaces.

Failure Is Not an Option with Aneesa Muthana || Ep 141

Sometimes, owners can feel on an island when it comes to a sense of urgency. Culture-making is the difference.
A healthy culture multiplies your sense of vision and purpose. And when failure is not an option, you need to have a culture around you that shares your urgency.
Today’s guest is Aneesa Muthana, the CEO of Pioneer Service Inc. Aneesa has seen her company through difficult times and taken it to new heights by building an intentional culture of success, and more importantly, a human culture.
In this episode, we will discuss manufacturing, winning, and not accepting failure as an option. There are a lot of great insights in this episode so listen carefully as we dive in!
Aneesa Muthana is a hands-on leader with extensive experience in almost every aspect of a production machining environment. After nearly three decades as CEO and owner of Pioneer Service, Aneesa attributes her success to building a team that embraces continuous improvement, diversity, and leading-edge technology.
She’s won numerous awards including the Manufacturing Institute’s Award, 2019 NAWBO Woman Business Owner of The Year, Crain's 2019 and 2020 Notable Woman in Manufacturing, and SWE “Women Engineers You Should Know.”

How to Connect with Unreceptive Buyers with Tom Stanfill || Ep 140

Our guest today is Tom Stanfill. Tom is an expert at adapting sales teams and processes to the new reality that the buyer is in control and that the buyer does not want to be sold.
In today’s episode, we will discuss ideas and principles that Tom wrote about in his book, UnReceptive: A Better Way to Sell, Lead & Influence. If you apply his principles, you can grow your sales; especially with customers that haven’t given your services or product serious consideration.
Tom Stanfill is CEO and co-founder of ASLAN Training, a global sales enablement company appearing for nine consecutive years in the Selling Power Top 20. Since 1996, ASLAN has worked with many Fortune 500 companies, training more than 100,000 sellers and leaders in over 35 countries. Tom is dedicated to helping sellers eliminate buyer resistance and cultivate receptivity.
After listening to today’s episode, visit Tom’s website to learn how to turn disinterested buyers into receptive buyers.

Turning Current Success Into Lasting Prosperity with Jose Palomino || Ep 139

Few things are more important to your long-term growth than recognizing momentum. And more importantly - how to turn today's momentum into sustained growth.
If you're experiencing success in your business, today's episode with Jose Palomino dives into practical strategies to keep your momentum rolling. Set yourself up for long-term success by leveraging the abundance of today.

How to Fill the Sales Leadership Gap with Tom Glason || Ep 138

Finding sales talent is hard. Finding talented sales leadership is harder.
Today's guest is Tom Glason of Scalewise. Tom excels in finding sales talent for fast-growing businesses. He helps connect owners with what he calls "scrappy and skilled" sales leaders who can help bring a business to the next level.
On this episode, Tom talks us through what it takes to build high-performing, highly-engaged teams and creating the systems and processes for scale.
After listening to today's episode, visit Scalewise to learn more about how their Scale Experts help build sustainable and scale-able startups.