Business Growth On Purpose

From JIT to Just in Case with Bob Tippmann || Ep 167

The words "supply chain" served as a bit of a stick in the spokes over the last two years for businesses. For many owners, reactionary strategy was the name of the game. Now, having seen the massive disruption we are prone to, it's time for business owners to stop thinking "just in time" and start pursuing "just in case".
Our guest is Bob Tippmann, President of Tippman Engineering. Tippmann Engineering has developed some unique technology for cold storage, mostly for food products. Bob has shown the power of a smaller company competing with the big boys in meaningful ways. So listen as we talk about competing with giants.
Bob is the co-inventor of the QFM In-Rack Freezing System. He enjoys building tangible products and machinery which can further the progression of an industry.
After listening to today's episode, visit Bob's website to learn more about Tippmann Engineering and the Quickfreeze system.
To learn more, visit https://www.valueprop.com/

OEM and Digital Transformation with Kristina Harrington || Ep 166

Digital transformation is changing the game in manufacturing, especially for smaller and midsize OEM's.
With the right tools and the right approach, you can carve out strong positions to compete with much larger companies.
Today's guest is Kristina Harrington COO and Co-Founder of GenAlpha Technologies. Kristina's focus is on the digital transformation of OEMs. While that sounds like a heady topic, it's very practical: it's all about how you, an OEM, support their customers with parts, add-ons, and configuration practically and compete with much larger companies. Kristina will explain how this is practical and how you can join the digital transformation revolution.
As an original founder, Kris joined GenAlpha Technologies full-time in 2013. Prior to joining GenAlpha, Kris worked for over 10 years in leadership positions at two large multinational manufacturing companies, Bucyrus International and Caterpillar.
Her responsibilities included working with internal stakeholders, dealers, and customers to deliver business results both in aftermarket and equipment sales. Along with the management team, Kris sets the Company’s vision and strategy and ensures GenAlpha delivers on the commitments made to each customer.
As an advocate of manufacturing, she is a thought leader in the manufacturing digital transformation space, sharing her knowledge and experience in blogs, webinars, and podcasts.
After listening to today's episode, visit Kristina's website to read her article, How OEMs Can Leverage eCatalogs for Aftermarket Success. Additionally, check out Kristina's podcast, a BROADcast for Manufacturers.
To learn more, visit https://www.valueprop.com/

The Secret Sauce to B2B Online Marketing with Dave Meyer || Ep 165

Our Guest today is Dave Meyer of BizzyWeb, a growth marketing agency in Minneapolis. In today's episode, we will talk about practical ways for you to create a lead generation platform online for your B2B company. We will discuss insights on how you can do this now, available technology and, the best part, how to do it for free!
Dave helps "high trust" businesses entering their growth phase to attract, engage and delight their audiences to close more deals. BizzyWeb brings leads and sales to our clients using inbound marketing, optimized websites, advertising, content, SEO, email and social media.
He is a speaker and trainer for Google and HubSpot, and spends much of his time training and sharing how to use technology to grow business and leads.
After listening to today's episode, visit Dave's website to register for free training and events designed specifically for marketers and revenue teams.

Mastering Continuous Improvement with David Crysler || Ep 164

When it comes to small and mid-market manufacturing businesses, you need every person and process to maximize their potential.
You need them to be constantly improving, but it's difficult to actually accomplish that kind of reality.
We are joined today by David Crysler of the Crysler Club. David is a specialist in the manufacturing world on continuous improvement and quality.
In this episode, we will discuss effective problem solving when resources are limited due to supply chain issues, time constraints, labor shortages, and more.

Designing for Manufacturing with Tony Rogers || Ep 163

Here at Value Prop, we have a specialization in working with industrial businesses.
We've helped our fair share of clients in this segment, and we've interacted with the top thought leaders throughout the country.
But few bring the kind of expertise that we found when we met Tony Rogers.
His business, Creative Mechanisms, is a national leader in Design for Manufacturing (DFM), helping businesses
⚙️ Solve critical design and prototyping challenges
⚙️ Increase profitability through design strategies
⚙️ Enter the do-or-die manufacturing stage with confidence in their design
If you're in a product-based business where design and manufacturing stages are challenging to navigate, Tony is a guest you cannot miss.
When you are done listening to Tony's episode, here is the #1 resource we recommend in all of the design and manufacturing space:
https://www.creativemechanisms.com/blog/making-product-design-predictable-and-profitable

Using Your Finances Strategically with Florian Meyer || Ep 162

We say it all the time - the weeds of your business limit its growth. As a leader, you need to be able to see beyond the day to day books and make big picture decisions about how to use your money.
Today's guest is Florian Meyer, a fractional CFO of Newhouse Partners. Florian works with companies in mid-market companies in the industrial and manufacturing categories. He will discuss how it's not all about keeping track of the books but making the big-picture decisions that affect the future success of your company.
Florian has been involved as an interim Chief Financial Officer and Board Member as a change agent to allow the companies to be focused and successful. Have done this type of consulting for over twenty years.
Currently specializes in financial corporate change management with specific experience in corporate leadership, finance, controllership, and treasury functions. He is sought out by mid-sized companies for his insightful identification of opportunities and his pragmatic approach to leading corporate change to renewed growth and profitability.
After listening to today's episode, connect with Florian to see how he might help you optimize performance, productivity, and profitability!

How to Create an Innovative Strategy with Ross Youngs || Ep 161

Innovation is what sets market leaders ahead, but most business owners view it as a luxury. It can feel like your day to day responsibilities are too demanding to focus on innovation.
If you want to succeed, you need to start with an innovative strategy that solves problems for your customers and for you. Our guest today can help you do just that.
Our guest today is Ross Youngs, President of Univenture and Founder and CEO of his most recent venture, Biosorta. Ross is a lifelong inventor and entrepreneur, has had companies on the INC 500, has solved industrial problems, and is on the verge of solving biomedical issues as well. Ross will bring interesting perspectives on bringing new products to market in practical ways.
Ross Youngs founded Univenture, Inc. in 1988 alongside the invention of his Safety-sleeve® disc packaging design; in the 25 years since, Univenture has grown to become a full-service designer, manufacturer, and distributor of packaging products used in dozens of industries the world over.
Ross has spent over 30 years inventing products, technologies, and processes for a variety of industries, and holds over 75 patents worldwide. He is driven to innovate by a focus on what is better, faster, and less expensive. Ross’ recent major innovations include an R&D 100 Award for collaboration on biopolymer technologies. In 2009, Biosortia was awarded a $6 million ARPA-E (U.S. Dept. of Energy R&D) grant for its algal harvesting technology, which helped lead to the development of Biosortia’s drug discovery platform.
In 1998, Ross was awarded the Ernst & Young Ohio Entrepreneur of the Year award. Additionally, the U.S. Small Business Administration honored him as their national “Business Person of the Year" in a presentation made by Vice President Al Gore.verse advisors, to lead its success.
After listening to today's episode, visit Ross' website to learn more!

OWNER INTERVIEW: Keys to Connecting with New People with Richard Blank || Ep 160

Most business owners will tell you that who you know is just as important as what you know when it comes to growing your business.
You may be among the brightest in your field, but if you don't know how to meet new people (and the right people), your business will struggle.
Today's guest is Richard Blank of Costa Rica's Call Center. Richard is an entrepreneur who has built a full-blown business south of the border interacting with American companies with a bilingual call center. In this episode, he will share some insights into his journey, and what he sees happening in the business world, and as a special treat, we are going to get some "secret sauce" on making effective B2B calls.

Resilience in a Fast-Moving World with Lu Phillips || Ep 159

One of the hardest challenges business owners face is rebounding from challenges brought about by change.
But a good leader knows how to keep themselves and their teams resilient in a fast moving world.
Lu Phillips is an experienced international business development executive with a strong engineering background.
In this episode, we will explore globalization and resilience and how it applies to smaller to mid-sized markets that have to make it in this rough and tumble world that we have been living in over the last two years.

OWNER INTERVIEW: Strategic Thinking in a Fast-Changing Economy with Kevin Weber || Ep 158

What makes business leaders effective during times of rapid evolution in the economy? It's their ability to think strategically and execute quickly.
In our economy today, business owners are trying to adapt simultaneously to issues like supply chains, automation, and labor shortages.
Our guest today is on the front lines; an owner who is taking on these issues and continuing to grow.