Business Growth On Purpose

Tax Strategies for Owner-Led Businesses with Wendy Barlin || Ep 177

Tax strategy might just be the unsexy topic that business owners need to be strategic about. Play it right, and you optimize your capital to grow. Play it wrong, and you can chop your growth plan out at the knees. That's why we need to talk to an expert.
Our guest today is Wendy Barlin of That's Deductible. Wendy is a CPA who has real knowledge on a topic that for any business owner is important. And that is: what's deductible?
In this episode, we will discuss how to manage your reporting in such a way, as to always do the right thing, but do the right thing for your business to give you added flexibility. Because we know, that this added flexibility can be reinvested into your business.
Wendy Barlin, CPA, is an author, professional speaker, and tax strategist. Wendy has spent her entire career helping people keep more of their hard-earned money with tax strategies and cash management plans.
Wendy is the owner and principal of About Profit (aboutprofit.com), utilizing bookkeeping, tax, and planning strategies, and helping business owners optimize cash flow and increase profitability. About Profit stands out from its competition through its unique fee model that puts people over profit.
Wendy is a published author. Her book, ”That’s Deductible! Simple Tips and Tricks to Find More Business Tax Deductions”, is available on Amazon.
To learn more, visit https://www.valueprop.com/

How Brand Influencers Really Work with Dr. James Richardson || Ep 176

What do you get when you mix a business anthropologist with international-scale influencers? You get a perspective you're not likely to find on your normal podcast!
Today's guest is cultural anthropologist turned business strategiest Dr. James Richardson of Premium Growth Solutions. James is an expert in consumer packaged goods. This topic is a little off the beaten path of what we typically do here, but the lessons apply to marketing and strategy if you're in B2B.
He has helped nearly 100 CPG brands with their strategic planning, including brands owned by Coca-Cola Venturing and Emerging Brands, The Hershey Company, General Mills, and Frito-Lay, as well as other emerging brands such as Once Upon a Farm, Dr. Squatch Soap, Proven skincare, Rebel creamery, and June Shine kombucha.
James is the author of Ramping Your Brand: How to Ride the Killer CPG Growth Curve, an award-winning, best-selling business book on Amazon. He also hosts his podcast—Startup Confidential.
To learn more, visit https://www.valueprop.com/

DIY SEO with Jeremy Poland || Ep 175

In a perfect world, every person you hire would multiply the value of your team, not just add to it. With the right collaborative environment, you can take intentional steps in that direction.
Today's guest is Charles Fry, CEO of CODE Éxitos. Charles and his company are focused on bringing digital products to life. In this episode, we will talk about the modern workplace; how to get people working together collaboratively, and the challenges that presents for international businesses.
Charles Fry is a technology entrepreneur and investor who has launched and grown successful companies in e-commerce, logistics, and IT services.
He focuses on the human element of management and leadership to create opportunities and build something great from nothing. Charles' experience enables him to guide clients toward creating digital products that are attractive to investors and customers.
He is dedicated to making the world a better place through business and is most often found in the company’s innovation centers in Austin, Texas, Ann Arbor, Michigan, and San Pedro Sula, Honduras.
To learn more, visit https://www.valueprop.com/

How to Leverage Promotions with Swire Ho || Ep 174

Are you a little tired of promotions turning up with disappointing results? To be successful, promotions need to be creative and disruptive to be fully leveraged. Today's guest is an expert that can help you turn things around.
Today's guest is Swire Ho of Garuda Promo and Branding Solutions. Swire is an expert in the area of promotional products. In today's episode, we discuss how to strategically fit promotional products into your marketing mix and how to leverage some really creative ideas to stretch your budget and deepen your impact through promotional products.
To learn more, visit https://www.valueprop.com/

Creating Purposeful Alignment with Katie Burkhart || Ep 173

The lonely owner is one of the most common problems small to midsize businesses face. If you are struggling to get your team on board, today's topic du jour is for you.
Today's guest is Katie Burkhart of MatterPulse. Katie is going to help us see a different way of thinking about your business so you can create a different kind of energy. The key thought here is that its not about you!
Katie Burkhart is the mastermind behind MatterLogic™, the simple system for running a purpose-driven business, and has quickly become one of the go-to experts in the space. She's a serial entrepreneur, unbook author, keynote speaker, and jargon slayer. She asks better questions to make the most of the time we invest in our work.
After listening to today's episode, visit MatterPulse and access MatterLogic™ or download a copy!
To learn more, visit https://www.valueprop.com/

Selling Through Tough Times with Paul Reilly || Ep 172

What would you give for your sales reps to be able to sell during crunch time? When things get tough? If that's you, we have someone you need to hear!
We'd like to introduce you to our guest today Paul Reilly. One of the reasons we wanted him on the show is because he recently wrote a book titled, Selling Through Tough Times. He has insights on how to think about the adjustments and approaches you need to sell during tough times. We are always going to go through tough times but there's a way to be successful no matter what.
A professional speaker and sales trainer, Paul is the author of Selling Through Tough Times (McGraw-Hill 2021) and the co-author of Value-Added Selling, fourth edition (McGraw-Hill, 2018). He hosts The Q and A Sales Podcast, where he answers the most pressing questions facing today’s sales professionals. Reilly is a long-time faculty member at the University of Innovative Distribution (UID) and holds the CSP (Certified Speaking Professional) designation.
To learn more, visit https://www.valueprop.com/

Building the Future while Protecting the Present with Justin Coutu || Ep 171

Owners face a common challenge - chasing growth without losing what you've built so far. Today, we talk to a master manufacturer who is leading the charge into innovation while reinforcing their progress so far.
Our guest today is Justin Coutu, President of R&D Technologies. Justin has been our guest before, but we wanted to talk to him again because things are changing! His business has taken remarkable strides forward even since the last time we talked.
As President of R&D Technologies, Justin oversees all facets of management, including personnel and policy matters, internship programs, and being actively involved in all sales efforts. R&D serves the needs of the manufacturing, consumer product, medical device, education, defense, and industrial markets, and is a reseller of the Stratasys line of 3D printing and rapid prototyping systems throughout New England.
To learn more, visit https://www.valueprop.com/

The Keys to Effective Dashboarding with Donna Dube || Ep 170

Famous retail magnate John Wanamaker once said "Half my advertising spend is wasted; the trouble is, I don’t know which half." And without clear, understandable dashboards, business owners today hit the same issues.
Today's guest is Donna Dube, President of Productivity Plus. Donna's focus is something that I think every business owner should care about. In this episode, we are going to talk about how to set up dashboards and how to ensure you are getting the best bang for your buck.
Donna is a certified director of operations, who focuses on data & measurement. She works with established online entrepreneurs who are ready to make a bigger impact and maximize their profit by leveraging the power of their data without complex spreadsheets or math. Her motto is to make data way less dull and her client’s businesses way more profitable!
After listening to today's episode, visit Donna's website to learn more about her website dashboard minicourse!
To learn more, visit https://www.valueprop.com/

Yes, Everything Has Changed with Joe Apfelbaum || Ep 169

The only constant is change, but the last few years have accelerated that change in a huge way. Businesses still have the same needs – growth being a critical on – but the methods have changed.
Our guest today is Joe Apfelbaum of Ajax Union. Joe is an expert on B2B marketing, but in particular, the proper and best use of LinkedIn, especially the advanced platform of LinkedIn to help sales professionals grow. In this episode, we will discuss what's happening in B2B marketing, what has changed, and what to expect in the future.
Joe Apfelbaum is the CEO of Ajax Union, a B2B digital marketing agency. Joe is a business strategist, marketing expert, and certified Google trainer. Joe is the Author of his new book, High Energy Networking, How to build relationships and get anything you want in life. Joe is a LinkedIn expert and trains hundreds of coaches, consultants & sales professionals each month with his courses and group coaching programs.
To learn more, visit https://www.valueprop.com/

Pivoting Through Difficult Times with Sue Nordman || Ep 168

More often than not, critical pivots happen because of turbulence... and during turbulence. Smooth sailing is a luxury most owners never experience during times of pivoting. When it's time to pivot, owners need to know how to do it while in motion.
Today's guest is Sue Nordman, CEO of Obsidian Manufacturing Industries. Sue is leading a company that is an OEM of critical technologies that are used in modern manufacturing. In this episode, we will discuss what Sue has learned over the last two years about pivoting through difficult times.
Sue Nordman is the president of Obsidian Manufacturing Industries, Inc., a multi-brand manufacturer and grind shop in Rockford, IL. She uses her strong leadership skills to lead her team in the best direction each day, with high-quality manufacturing, integrity, and value for the customer motivating me each day.
After listening to today's episode, visit Sue's website to learn more about Obsidian Manufacturing.
To learn more, visit https://www.valueprop.com/