Business Growth On Purpose

Marketing Metrics with Christina Inge || Ep 197

Our guest today is Christina Inge, founder of Thoughtlight, a Boston digital agency. Christina is an author, thought leader, and expert in the area of digital marketing and marketing metrics. In this episode, we will discuss what can and should be measured and how you can leverage technology to help you grow your business on purpose.
Christina is the author of "Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies". She has two decades of experience leading digital strategy and managing complex marketing technology projects. She specializes in articulating effective, efficient digital strategies for organizations using the latest channels to drive results.
Visit Christina's website after listening to today's episode.
To learn more, visit https://www.valueprop.com/

The New Customer Centricity with Vladimer Botsvadze || Ep 196

Today's guest is international marketing speaker, Vladimer Botsvadze of Botsvadze Marketing Solutions. Vladimer has become a thought leader in the world of business. In today's episode, we will discuss how successful companies are getting closer to their customers through the use of all the technologies that are available.
Vladimer Botsvadze is a world-renowned, digital transformation and social media influencer, Fortune 500 consultant, thought leader, futurist, professor, keynote speaker, startup advisor, C-suite mentor, and internet personality, who has always been at the forefront of fast-paced industries.
He has more than 15 years of international experience with a proven track record of guiding top executives and brands to initiate change, drive growth, and position brands as market leaders in their industries. He is currently ranked No. 1 Global Marketing Thought Leader by Thinkers360.
Vladimer has become an advisory board member of RETHINK Retail. He is a judge at the Digital Revolution Awards in the UK and a member of the Marketing Judging Committee of the American Business Awards.
After listening to today's episode, visit Vladimer's website!
To learn more, visit https://www.valueprop.com/

Creating Content Connections to Grow Business with Kristen Noelle || Ep 195

Our guest today is Kristen Noelle of KN Digital. Kristen runs a digital marketing agency focused on empowering organizations leverage content through all the digital mechanisms available to us today. We will discuss practical strategies to approach this without being overwhelmed or blown out by budget demands. It's all about finding an authentic voice and connect with people in a way that markets will demand from anybody selling anything.
Kristen is a copywriter and digital agency owner, helping companies bring LIFE to their online presence — by showing up with a strategy, systems, and soul. She believes the best small business marketing centers on human-to-human storytelling and never losing sight of a brand’s essence.
Kristen partners with CEOs, startup execs, and solopreneurs to help them grow businesses that feel fulfilling and freeing. At KN Digital, she enjoys leading workshops around content marketing and customer acquisition through story-based sales funnels. An ex-digital nomad, Kristen is currently based in Maryland (just outside Washington, DC) and enjoys working with clients all around the world.
After listening to this episode, visit Kristen's website to schedule a free custom audit to learn where your marketing copy or funnel may be bleeding sales.
To learn more, visit https://www.valueprop.com/

Scaling for Success with Jan Cavelle || Ep 194

The ability to efficiently scale your business is one of the most technical skills business owners need to learn. The best way to learn? Listen to business owners who have already done it successfully.Our guest today is Jan Cavelle, a veteran business scaler and thought leader. Jan is an entrepreneur from the UK who has a few decades of running micro and small businesses behind her. She is very familiar with all the challenges that go with that, having started one from the kitchen table when her children were small and she was a single mother, to go on to build that into a multi-million turnover business.Jan has put her entrepreneurial experiences together with her passion for writing together a book aimed at helping entrepreneurs to grow their businesses during the big leap of 1-10m. The book is called Scale for Success and it is now out in the UK, the US, and Australia, published by Bloomsbury, and her 2nd will be out in the New Year 2023.To learn more about Jose Palomino and his work, visit Value Prop.

Funding the Future with Tom Maze || Ep 193

Published by Value Prop || Business Growth on PurposeFunding new businesses can feel like a high-stakes game. For some businesses, it's necessary to get off the ground, but it comes with great risk. It's why it's worth listening to someone who knows these waters if you're considering a funding option for the future of your business.Our guest today is Tom Maze of Alteza Capital. Tom is an expert in helping startups get funded and get going. He's done it himself successfully and will talk to us about what investors are looking for. Now, if you're an established business, listen carefully because we will discuss some principles that apply to you as you look at investing in expansion. Tom Maze is a serial entrepreneur. Currently building multiple businesses, Tom continues to work with like-minded entrepreneurs to create, develop, and scale innovative and impactful companies around the world.

Creating Unique Value for Your Best Target Customers with Jose Palomino || Ep 192

Published by Value Prop || Business Growth on PurposeIn today's episode, Jose tackles the 4 best angles you can take to create clear, unique value for your best target customers. Jose covers the 4 pitches of:- Your ROI story- Making a time-saving impact- Removing their hassle- Being a risk mitigatorIf you can sharpen any one of these angles, you can unlock the accelerated customer growth you have been looking for. Equipped with an articulate value prop, your ideal customers will find a faster, clearer answer to the question, "Why you?"

Educating Your Target Customers with Ken Burke || Ep 191

Our guest today is Ken Burke, founder, and CEO of The EntrepreneurNOW! Network. Ken is particularly focused on delivering educational courses online, but not in the academic sense. Rather, Ken focuses on how this approach can be used to build closer connections with your prospects and existing customers.
Ken is a speaker, serial entrepreneur, mentor, and author. Ken founded MarketLive, a market-leading, enterprise-class eCommerce software platform used by major merchants generating $2b in online sales through the platform. He sold MarketLive to Vista Equity Partners in 2016.
Ken has taught well over 10,000 entrepreneurs how to successfully start and grow their companies. His courses are viewed by students all over the world. Ken recently published his book called, "Prosper: 5 Steps to Thriving in Business and Life".
To learn more, visit https://www.valueprop.com/

How to Target Growth-Driving Customers with Jose Palomino || Ep 190

If you've been a business owner for more than 5-10 years, you know not all customers are good customers. Some are nightmares that strain your resources and limit your growth. Some are like jet fuel with amazing synergy and strong profitability. We all want the second one, right?
Strategy helps us identify exactly who that ideal client is and then build the business to attract THAT persona. Today, we're digging into how to target and attract clients that fuel your growth while avoiding bad fits that keep you from growing.
To learn more, visit https://www.valueprop.com/

Doubling Down on Growth with Tyler Robertson || Ep 189

Today's guest is Tyler Robertson, Founder, and CEO of Diesel Laptops. Today's episode is not about diesel or laptops, but it is about solving problems that matter. We will discuss how Tyler has grown his business to be a real powerhouse in the industry and how he has navigated some challenging times to build a more cohesive team and accelerate growth.
Tyler Robertson is an industry game changer who quit his job 7 years ago and started Diesel Laptops. His company has grown to over $50 million per year in revenue with 200 employees, and still growing!
After listening to today's episode, visit Tyler's website to learn more about Tyler and his company.
To learn more, visit https://www.valueprop.com/

The 4 Goals that Actually Measure Growth with Jose Palomino || Ep 188

Serious, scaleable growth isn't as easy as the early days of your business. You uncover that not all growth is good growth. You learn things like that the biggest customers aren't always the best customers and some contracts hurt your growth more than they help it.
That's why today, we're digging into the 4 KPIs that every owner needs to watch, each one a step further than the one before it. In this episode, we'll talk through how to accurately track and forecast:
Revenue Growth
Margin vs. Competitors
Profitability - (more than your margin)
Valuation Trajectory - how decisions now impact your exit plan
To learn more, visit https://www.valueprop.com/