Business Growth On Purpose

2022 Recap: Sky Cassidy || Ep 207

Today's special guest is Sky Cassidy with his episode, "Leveraging the Right Sales and Marketing Data".
As we all know, too much data is almost as bad as too little data. It hinders your sales & marketing clarity. The key to growth is knowing what data matters and how to leverage it.
That's why we sat down with Sky Cassidy of MountainTop Data to talk about data. About how there are more opportunities to obtain quality data to expand and extend your marketing efforts, even as marketers in small to mid-sized companies.
So listen carefully if you’ve ever wondered, “how do we reach out to people in ways that are legal, ethical, and effective?”
Sky Cassidy is a problem solver, tinkerer, and lover of science. He was a founding partner in multiple startups; an event branding site, a photo-sharing app, a dating story aggregator, a movie fantasy league, social media security, and more.
After over a decade working in marketing and bouncing around the Southern California startup scen e, he settled in as CEO of MountainTop Data, a provider of marketing database services for B2B companies.
After listening to today’s episode, register for a free account on Sky’s TopData Search platform and 1000 free record download credits! Also, check out his podcast, the “If You Market” podcast.
To learn more, visit https://www.valueprop.com/

A Growth Strategy That Works with Jose Palomino || Ep 206

It's easy to think that "strategy" is only a priority for your market leaders – the trends setters. But we believe that for small to midmarket brands, strategy is the key that unlocks growth on purpose. Today, we recap the strategy series we created to bring powerful strategy to midmarket businesses.
To learn more, visit https://www.valueprop.com/

2022 Recap: Ian Altman || Ep 205

Today's featured guest in our 2022 Recap is none other than marketing legend, Ian Altman. He is the co-offer of the best-selling book, "Same Side Selling" and he is perennially recognized as one of the world's top 30 sales experts. He grew his prior business from 0 to over a billion dollars in value with a tremendous level of integrity.
Today, Ian travels the world sharing how to accelerate revenue growth with a modern sales and marketing approach that is aligned with how buyers make decisions. He sat down with us to talk about how the real finish line for businesses is client outcomes.
To learn more, visit https://www.valueprop.com/

Expanding Your Target Customer with Jose Palomino || Ep 204

Narrowing your ideal customer persona can feel like cutting out a chunk of your potential business. While that's true, it also leads us to the next point in our series on creating a more effective growth strategy.
Today, we answer that challenge by finding ways to expand the narrowed target customer persona you want to work with.
The best part of this strategic focus? Once you have a clearer view of your ideal customer, you can sharpen your targeting more than ever, and you can find new ideal clients more easily as well!
To learn more, visit https://www.valueprop.com/

2022 Recap: Marcus Sheridan || Ep 203

Today's guest in our 2022 Recap, is Marcus Sheridan. He is the author of "They Ask, You Answer" and he joined us back in episode 59 for his episode, Transformative Conversations.
His approach to transformative sales conversations positions you as the expert and attaches your prospect's trust to you. The best part is that you can do this repeatedly by keeping in mind a few simple principles he shared with us.
Marcus is a highly sought-after, international keynote speaker, known for his ability to excite and motivate audiences with a simple, yet powerful, transformational business approach. He has inspired thousands of audiences and helped millions of people from all over the world achieve success with his book and his philosophy, "They Ask, You Answer".
His approach to transformative sales conversations positions you as the expert and attaches your prospect's trust to you. And the best part? You can do this repeatedly by keeping in mind a few simple principles.
After listening to today’s episode, check out https://marcussheridan.com to learn more about Marcus and to access a copy of his book, rated the #1 marketing book by Mashable, “They Ask, You Answer”.
To learn more, visit https://www.valueprop.com/

Connecting with Your Target Customer with Jose Palomino || Ep 202

In our B2B strategy series, we've talked about identifying and finding your ideal customer so far. Today, we tackle the next critical step: connecting with your ideal customer.
We get into key questions like:
✅ Topics and questions your ideal customer cares about
✅ How to use digital strategies to scale your footprint
✅ Actionable steps to deepen connections and convert business
The key is no silver bullet – it's an articulate, intentional strategy.
You can test theories and fine-tune your approach over time. Being "on purpose" is the best way to move forward.
You can learn more about our approach at valueprop.com.

Driving Performance through Leadership with Sebastian Schieke || Ep 201

Our guest today is Sebastian Schieke of Sebastian Schieke & Company GmbH. Sebastian is based in Frankfurt, Germany, but he serves clientele around the world. He mentors CEOs in building their own ability to enhance their team's ability to be high performance organizations.
In this episode, we will discuss what it takes to build a high performance organization, how to build up people, and how to give hope to people in your organization during tough times.
Sebastian is an entrepreneur, CEO mentor and coach, business angel, and investor. He has founded, operated, and grown multiple 7-figure companies.
Sebastian invests in startups, mentors, and coaches CEOs, and helps them move their teams forward. His expertise comes from a wealth of experience, including some challenging times. He knows what it takes to be successful and how to get there.
After listening to today's episode, check out Sebastian's podcast, The High-Performance CEO. In each episode, you'll hear how to drive your business forward and develop a healthy and thriving work culture for your organization.
To learn more, visit https://www.valueprop.com/

Managing for Profitability with Rocky Lalvani || Ep 200

Our guest today is Rocky Lalvani of Profit Comes First. Rocky is a profit specialist. He helps small, owner-led businesses figure out ways to increase profitability. He does this strategically with a perspective that comes from doing this for a long time and for many companies.
Rocky Lalvani serves as Chief Profitability Adviser for business owners. He teaches owners how to ensure they get paid and make profit a priority.
As a certified Profit First Professional, he implements Mike Michalowicz's Profit First System. We change the accounting formula of Sales - Expenses = Profit to Sales - Profit = Expenses. This ensures Profit comes first! However, it's not about money at all costs, people come before money!)
After listening to today's episode, visit Rocky's website to get two free chapters of "Profit" by Mike Michalowicz.
To learn more, visit https://www.valueprop.com/

The Truth About Rainmaking with Rick Heyland || Ep 199

In today's episode, we talk with Rick Heyland of CI4Life. Rick is a sales coach who specializes in assisting entrepreneurs who want to aggressively grow their businesses. In this episode, we will discuss his book, what it means to be a real rainmaker, and what it means to create value for your customer first so you can create value for your sales practice.
Rick is a Consulting executive with 35 years of experience in helping businesses improve and grow. He retired as COO of his consulting company 5 years ago and has since been consulting B2B entrepreneurs on how to scale their businesses in a self-sustainable way. He is the author of two books: "Live with Purpose- a step-by-step guide to living your best life" and "The Truth about being RainMaker-7 principles for Sales Excellence". Rick is also the host of a podcast, "CI4Life"
After listening to today's episode, take this free assessment and see how well you rank as a Sales RainMaker. Everyone that takes the assessment and subscribes to Rick's website will get a free PDF of his book: "The Truth about Being a RainMaker- 7 principles for Sales Excellence".
To learn more, visit https://www.valueprop.com/

Leading Effectively as a Business Owner with Steve Smith || Ep 198

Today's guest is Steve Smith of GrowthSource Coaching. Steve is an expert coach for owners who are looking to transition back into a hands-on role in their business because they either want to grow their business, take it in a different direction, or rescue it. Whatever the reason, Steve is the guy who helps business owners figure out their why and connect with their people to create great results.
Steve is the owner of GrowthSource Coaching, an Orange County, CA-based business and executive coaching company that specializes in helping business professionals become extraordinary leaders, savvy business owners, and confident marketing strategists.
Steve’s sole mission is to help business professionals develop their clarity, confidence, and operating performance so they can play at their highest potential.
After listening to today's episode, check out Steve's eBook, "Ten Major Business Blind Spots".
To learn more, visit https://www.valueprop.com/