Business Growth On Purpose

How to Create a Digital Marketing Strategy with Jacob Salem || Ep 217

Our guest today is Jacob Salem, Founder, and CEO of EZ Metrics. His focus is on digital marketing that is measurable to help grow business. In today's episode, we will go over four key fundamentals to growing your business on purpose.
Jacob Salem is an accomplished thought leader in the business and digital marketing space. He is helping people from all walks of life realize their dreams of financial freedom. He is dedicated to ensuring his clients have access to the best resources, insights, and strategies designed to help them reach higher levels of success. 
His knowledge and years of experience have led him to develop a system based on six key principles: faith, love, loyalty, character, honesty, and integrity. As the Bible states: “Commit to the Lord whatever you do, and your plans will succeed” (Proverbs 16:3 NIV). 
With Jacob as your coach, you can be sure you’ll have everything you need to achieve financial independence and create a better future for yourself!
After listening to today's episode, visit Jacob's website to learn more. 
To learn more, visit https://www.valueprop.com/

Leveraging Tech to Drive New Growth with Aaron Marks || Ep 216

Today's guest is Aaron Marks, President of Aspire Marketing Group. Aaron will help us understand the practical first and next steps business owners might take in utilizing new technologies to grow their business.   
Aaron has nearly two decades of marketing leadership expertise, focused on digital and inbound marketing. 
From commercializing high-profile VC-backed startups to driving measurable growth at Fortune 500 companies, Aaron has helped companies of all sizes strategize and deliver marketing success. 
Aaron has translated this expertise into practical and actionable insights for numerous audiences, including speaking at conferences, serving as a podcast guest, writing guest articles, and even serving as a faculty member at training institutions.
After listening to today's episode, visit Aaron's website to find a free playbook on how to double your lead generation.
To learn more, visit https://www.valueprop.com/

Crafting Your Growth Vision with Daniella Genas || Ep 215

Our guest today is Daniella Genas of She’s The Boss International. Daniella works with entrepreneurs and owners looking to get to the next level. In today's episode, we will talk about the need for a practical vision and implementation steps to move you, the owner, from being the hub of every wheel in your company to being the leader of your company.
Daniella helps SMEs to transform their businesses. She has used her techniques, experience, and training to generate significant results among the companies she has worked with. Key metrics include increased turnover and profits, increased staff, the launch of new products/services, and increased brand awareness across several businesses, in a diverse range of sectors. Daniella launched her first successful business in 2007 and her second business in 2014.
She sold both businesses in 2015. In addition to her entrepreneurial endeavors, Daniella lists University Lecturer, Charity Trustee, radio presenter, and Visiting Industrial Fellow as roles in her portfolio career. Daniella’s current focus is empowering SMEs to build profitable, sustainable, systems-driven businesses.
With an MBA and Master's under her belt, alongside her entrepreneurial experience and formal business training, Daniella has a breadth of knowledge that has proven invaluable to the clients she works with. She has a proven track record of supporting clients to grow revenues by 6 figures.
After listening to today's episode, check out Daniella's website to learn how she can help you accelerate your business growth by up to 75%.
To learn more, visit https://www.valueprop.com/

The Accelerating Change in Customer Behavior with Michael Solomon || Ep 214

Today's guest is Michael Solomon, Professor of Marketing at Saint Joseph’s University in Philadelphia. Michael has published many books, including the bestselling book on consumer behavior in the world. In today's episode, we will talk about what's changed in consumer behavior in the last couple of years, in light of COVID, and even the trends that may have been happening before then.
Michael literally “wrote the book” on understanding consumers. Hundreds of thousands of business students have learned about marketing from his books including, Consumer Behavior: Buying, Having, and Being; the most widely used textbook on the subject in the world.
Michael advises global clients on marketing strategies to make them more consumer-centric. His latest book – The New Chameleons: How to Connect with Consumers Who Defy Categorization won the NYC Big Book Award in the Marketing/Sales category.
As a Professor of Marketing (in the Haub School of Business at Saint Joseph’s University in Philadelphia) and an industry consultant, Michael combines cutting-edge academic theory with actionable real-world strategies. Michael helps managers get inside the heads of their customers so they can anticipate and satisfy their deepest and most pressing needs – today and tomorrow.
After listening to today's episode, visit Michael's website for his new online course on Customer Engagement.
To learn more, visit https://www.valueprop.com/

Building a Retention Culture that Performs with Sean Glaze || Ep 213

Our guest today is Sean Glaze of Great Results Teambuilding. In this episode, we will talk about building cultures that will help you retain and attract people, and build a leadership environment so that you are building teams that are performing better and are happier doing so.
Sean Glaze is an author and leadership expert who has worked with clients like the CDC, John Deere, and Emory University to increase collaboration, boost productivity, and build exceptional workplace cultures.
Sean’s engaging conference keynotes and interactive team-building events help you develop more effective leaders.
As a successful coach and educator for over 20 years, Sean gained valuable insights into developing winning teams - and founded Great Results Team Building to share those lessons. Sean’s books, Rapid Teamwork, The 10 Commandments of Winning Teammates, and Staying Coachable are entertaining parables with powerful insights and takeaways for team performance and leadership development!
Visit Sean's website to access over 50 FREE team-building resources, teamwork articles, and useful links to become a more effective leader and build a more positive and productive team culture.
To learn more, visit https://www.valueprop.com/

Turning Current Success Into Lasting Prosperity with Jose Palomino || Ep 212

Few things are more important to your long term growth than recognizing momentum. And more importantly - how to turn today's momentum into sustained growth.
If you're experiencing success in your business, today's episode with Jose Palomino dives into practical strategies to keep your momentum rolling. Set yourself up for long term success by leveraging the abundance of today.
To learn more, visit https://www.valueprop.com/

OWNER INTERVIEW: Strategic Thinking in a Fast-Changing Economy with Kevin Weber || Ep 211

What makes business leaders effective during times of rapid evolution in the economy? It's their ability to think strategically and execute quickly.
In our economy today, business owners are trying to adapt simultaneously to issues like supply chains, automation, and labor shortages. Our guest today is on the front lines; an owner who is taking on these issues and continuing to grow.
Our guest today is Kevin Weber, CEO and Founder of Right Stuff Equipment. Kevin has more than 22 years of experience in the food industry. Before founding Right Stuff Equipment, he was the CEO of Cereform USA, a division of Associated British Foods. Prior to that, he was with American Maize and Cerestar.
After listening to today’s episode, check out Kevin's website to learn more about Kevin and his business.
To learn more, visit https://www.valueprop.com/

Is Your Success Situational or Strategic with Jose Palomino || Ep 210

Current success isn't always a good thing, at least not in the long term. That's because, for some owners, current success can lessen that future-focused ambition that drives big picture growth.
Today, we're diving into the question of how to turn current success into intentional, long-term growth.
Don't make the mistake of allowing situational success take away your strategic ambition for the future!
To learn more, visit https://www.valueprop.com/

2022 Recap: Rob Dube || Ep 209

Today we look at our final guest in our Best of 2022 Recap.
Rob Dube joined us in episode 157 on transitioning CEO leadership.
Rob is the former CEO, and founder of ImageOne.
In his episode, he talked about his journey as an owner and leader as someone who has transitioned leadership in his organization.
Rob will explained how this transition freed him to do more for his company and serve other entrepreneurs who are in high-performance roles and may be experiencing burn out.
While serving as co-CEO of imageOne, the company was recognized as a Top 25 Small Business in America on the list of Forbes Small Giants.
To learn more, visit https://www.valueprop.com/

Understanding Your Best Customers Biggest Problem with Jose Palomino || Ep 208

Today, we kick off a new 3-part series on what to do when things are going well. We're digging into how to turn your current success into lasting prosperity.
This first episode deals with a critical component many business owners think they get right.
When's the last time you took a thorough look at your best customer's business? How well do you understand their reality on the ground, especially their biggest problems that you can help solve?
These are the kinds of questions Jose answers in this episode - you won't see your business the same when you're done.
To learn more, visit https://www.valueprop.com/