Business Growth On Purpose

Tackling the Sales Leadership Gap with Tom Glason || Ep 227

Finding sales talent is hard. Finding talented sales leadership is harder.
Today's guest is Tom Glason of Scalewise. Tom excels in finding sales talent for fast-growing businesses. He helps connect owners with what he calls "scrappy and skilled" sales leaders who can help bring a business to the next level.
On this episode, Tom talks us through what it takes to build high-performing, highly-engaged teams and creating the systems and processes for scale. 
After listening to today's episode, visit Scalewise to learn more about how their Scale Experts help build sustainable and scale-able startups.

Creative Solutions to Supply Chain Challenges with Hugo Fuentes || Ep 226

For the businesses that survived the worst of this year's supply chain crisis, we're at a critical moment. In our recovery, do we go back to business as normal? Or do we learn?
We are excited to be joined by our guest today, Hugo Fuentes of The Owl Solutions. Hugo is an expert in supply chains.  In this episode, we will discuss what is still happening, potential outcomes, and what you can do to improve your supply chain to foster growth. 
Hugo is a passionate supply chain management expert, with more than twenty years of leadership experience managing various aspects of the supply chain, including sales forecasting, inventory management, direct procurement, and logistics. 
He has worked for large midsize and large enterprises, in multiple geographies and industries, such as Consumer Packaged Goods, Natural Health Products, Aftermarket, and Industrial, in both manufacturing and distribution business models.
After listening to today's episode, check out Hugo's podcast, The Owl's Nest Podcast, a great listen for supply chain professionals put on by supply chain professionals. 
 

Special Feature: Your Value Prop is Everything with Marketing Sherpa || Ep 225

Today, we go back into the archives and hear a conversation between Jose Palomino and Marketing Sherpa at the Marketing Sherpa's email summit. Whatever your email marketing strategy or platforms, they discuss the one key ingredient that ties them all togethering into a powerful brand: and that is a clear value prop. Listen today as Jose discusses how to create a sharper, stronger value prop that will drive your revenue growth. 
 

Building Trust in Manufacturing with Ray Ziganto || Ep 224

Manufacturing is a critical step in any product-based business - heavy on investment making risk the enemy. The way to minimize that risk? Trust.
That's how Ray Ziganto has built his business. He helps businesses grow their business by designing their offers for trust-building relationships. And he joins us today to give us a peek behind the curtain.
Today we are going to talk to a true manufacturing master: somebody who knows how to get a manufacturing operation humming and get everyone to put that first step forward together. Our guest today is Ray Ziganto of Linara International LLC!
Ray is passionate about manufacturing. An 'engineer-by-osmosis' and a manufacturing guy by choice, Ray brings an unusual combination of curiosity, domain expertise, and the ability to spot (and operationalize) patterns & connections most people miss.
After listening to today's episode, visit Ray's website to learn more about Ray and his company. 
 

Special Feature: Your Business Needs a Revenue System with Array Digital || Ep 223

On today's episode, we revisit a conversation between Jose Palomino and Erik Olson, the owner of the digital marketing agency, Array Digital. In this owner-to-owner chat, Jose breaks down the need that every business has to increase revenue system that can increase profitability and predictability. 
 

The New Lead Gen Realities with David Valentine || Ep 222

Our guest today is David Valentine of Avadel. David is an expert in reaching out to get appointments. You'll want to listen carefully to today's episode if you operate in a B2B company where you need to get in front of the right decision-maker to drive your business forward.    
Dave owns 7 businesses that have generated over ONE BILLION dollars collectively for over 1000 clients, including major brands and Fortune 100 companies like Target, Time magazine, and American Express.
At the age of 29, his doctor said, “Are you prepared for your heart
attack?” Dave realized he needed to learn how to scale his businesses without being overwhelmed by stress. His life depended on it. Dave now runs multiple companies from the mountains in a house by a river with three waterfalls.
After listening to today's episode, visit Dave's website. Dave has generously offered to meet with our listeners, free of charge, and to gift our listeners with a free E-course that teaches business owners to create outrageous offers for themselves and their customers.

Making Business Work for You with Noah Graff || Ep 221

Our guest today is Noah Graff of Graff-Pinkert. In today's episode, we will discuss some interesting perspectives on how to make business work for you.
Noah is the host of Swarfcast, a podcast that helps professionals in precision machining excel in their careers.
For more than 10 years, he has been a used machine tool dealer, or "treasure hunter" as often calls it, buying and selling used equipment all over the world.
He is also a blogger and editor for the website Today's Machining World, directed at the precision machining community.
After listening to today's episode, check out Noah's podcast, Swarfcast!

Yes, Your B2B Brand Needs PR with Lindsey Groepper || Ep 220

In your B2B operation, is growth-driving PR a reality or a pipe dream?
For some owners who reach moderate success without PR, they start to adopt a hindered mentality: "I don't need PR to keep growing." The truth is a little different - to scale your growth, you need to scale your strategic brand awareness.
That's why Lindsey Groepper, President of BLASTmedia, joins us today. She's a specialist an helping B2B operations generate brand awareness that drives revenue growth in a powerful way.
In this episode, we are going to talk about PR. We will discuss if PR is still relevant; especially in mid-market B2B. And if it is relevant - how you as an owner, can use PR in a practical manner to leverage growth in your business.     
After listening to today’s episode, check out Lindsey’s podcast, SaaS Half Full. In her podcast, Lindsey talks with top marketing leaders who are crafting unique strategies for success.
 

America Talks Business with Jose Palomino || Ep 219

We came across a session Jose Palomino delivered at America Talks Business a few years back. It was a powerful conversation on this principle: even as marketing methods change, the central role of your value prop doesn't. We explore how to deliver more clear value in the midst of a changing world.

Social Selling is Now with Tim Hughes || Ep 218

Our guest today is Tim Hughes, Co-Founder, and CEO of DLA Ignite. Tim helps organizations of all sizes figure out ways to create relationships and conversations that lead to sales. 
 
Tim is universally recognized as the world leading pioneer and innovator of Social Selling. He is currently ranked Number 1 by Onalytica as the most influential social selling person in the world. In 2021, Linkedin said he was one of the top 8 sales experts globally to follow and Brand 24 announced recently he was the 16th most influential person in marketing globally, based on measured social media influence.
 
He is also the co-author of the bestselling books “Social Selling - Techniques to Influence Buyers and Changemakers” and “Smarketing - How To Achieve Competitive Advantage through blended Sales and Marketing”. He has recently launched a second edition of “Social Selling - Techniques to Influence Buyers and Change Makers” which has been fully updated. 
 
After listening to today's episode, check out the second edition of Tim's book, “Social Selling - Techniques to Influence Buyers and Change Makers”.