Business Growth On Purpose

Is Your Current Success Situational or Strategic with Jose Palomino || Ep 237

Current success isn't always a good thing, at least not in the long term. That's because, for some owners, current success can lessen that future-focused ambition that drives big picture growth.
Today, we're diving into the question of how to turn current success into intentional, long-term growth.
Don't make the mistake of allowing situational success take away your strategic ambition for the future!
 

You’re NOT ClosingThat Deal with Jose Palomino || Ep 236

Today's episode is a pivotal conversation made up of 7 critical questions about every sale you make. These questions will clarify your value to the prospect, your opportunities, and the real potential you have to close the deal in front of you.
Jose Palomino leverages his decades of sales experience to help you solidify your sales funnel and get more reliable data to predict your win rates.
It's time to stop getting blindsided by deals falling through at the last minute - these seven questions will help!
 

Sparking a Winning Culture with Jim Rich || Ep 235

"Culture" is a difficult word for many leaders. It's either the fuel that's driving your growth or it's the weight that's holding you back. 
How do you wrangle this wild card to work for you, not against you?
Today, we talk with Jim Rich, Chief Revenue Officer for Vbrick Systems.
In this episode, we will talk about several topics, including changes in the sales environment, culture shifts in organizations, and a unique technology that streamlines communication between senior leadership and their troops. 
Jim Rich has over 25 years of sales leadership experience in the software industry, with expertise in digital transformation and business intelligence. 
He has served in key sales and revenue marketing positions at Sisense, Anaplan, and Salesforce where he was the first commercial sales leader in the New York office, growing that team exponentially over seven years. 
After listening to today's episode, check out the list of services offered by Vbrick to see how they can help you integrate video into your daily operations.

The Four Strategic Questions You Need to Ask with Jose Palomino || Ep 234

In the $5M-$50M space, we see a lot of business owners who struggle with this tension: big picture strategy versus day to day operations.
In order to keep your high level goals on track, you need to keep your vision simple and clearly understandable.
That's why in this episode, Jose brings you a clear 4 step plan to set and track your strategic trajectory. Using the picture of a rocket ship, we cover:
THE TARGET: the customers, the margins, market share - the key measurable goalsTHE LAUNCHPAD: the resources, structure, and foundation that you use to launch your missionTHE ROCKET: the "vehicle" you use to reach your goals is what you offer, your value proposition taking formTHE CONDITIONS: the final factor to help you anticipate challenges and see opportunities in your environment
Applying the Strategic PlanAfter listening to today's episode, we'd like to invite you to experience a strategic planning call directly with Jose Palomino. It's a conversation about where you are now as well as where you want to go. By the end, you'll have powerful ideas and specific actions you can take to push your growth forward. Reach out to jose@valueprop.com for an introduction.

Strategy is Not an Option with Angelo Ponzi || Ep 233

Our guest today is Angelo Ponzi. Angelo is an experienced, dynamic strategist for growth. He looks at businesses wholistically and strategically looking at the moving parts that need to be thought through so you can design a successful marketing and sales program.
Angelo is a marketing and branding strategist with 25+ years of agency, client-side, and consulting experience. He has worked with small to enterprise companies as their fractional Chief Marketing Officer to define market opportunities, develop competitive profiles, audience personas, brand realignment, and strategies to integrated marketing plans that help businesses compete in an ever-changing marketplace. 
Through his company, Craft, he focuses on three strategic pillars for success: Insights, Brand, and Plan to develop effective and efficient programs for building enduring brands and sustainable business growth.
After listening to today's episode, visit Angelo's website to learn more.
 

Breaking Through to Unreceptive Buyers with Tom Stanfill || Ep 232

Our guest today is Tom Stanfill. Tom is an expert at adapting sales teams and processes to the new reality that the buyer is in control and that the buyer does not want to be sold.
In today’s episode, we will discuss ideas and principles that Tom wrote about in his book, UnReceptive: A Better Way to Sell, Lead & Influence. If you apply his principles, you can grow your sales; especially with customers that haven’t given your services or product serious consideration. 
Tom Stanfill is CEO and co-founder of ASLAN Training, a global sales enablement company appearing for nine consecutive years in the Selling Power Top 20. Since 1996, ASLAN has worked with many Fortune 500 companies, training more than 100,000 sellers and leaders in over 35 countries. Tom is dedicated to helping sellers eliminate buyer resistance and cultivate receptivity.
After listening to today’s episode, visit Tom’s website to learn how to turn disinterested buyers into receptive buyers.
 

Becoming the Answer to Your Best Customer’s Biggest Problem with Jose Palomino || Ep 231

Today, we revisit a 3-part series on what to do when things are going well. We're digging into how to turn your current success into lasting prosperity.
This first episode deals with a critical component many business owners think they get right. 
When's the last time you took a thorough look at your best customer's business? How well do you understand their reality on the ground, especially their biggest problems that you can help solve?
These are the kinds of questions Jose answers in this episode - you won't see your business the same when you're done.

Creating Purposeful Alignment with Katie Burkhart || Ep 230

The lonely owner is one of the most common problems small to midsize businesses face. If you are struggling to get your team on board, today's topic du jour is for you.
Today's guest is Katie Burkhart of MatterPulse. Katie is going to help us see a different way of thinking about your business so you can create a different kind of energy. The key thought here is that if you want your team to follow you, you need to start thinking through the lens of "its' not about you!"
Katie Burkhart is the mastermind behind MatterLogic™, the simple system for running a purpose-driven business, and has quickly become one of the go-to experts in the space. She's a serial entrepreneur, book author, keynote speaker, and jargon slayer. She asks better questions to make the most of the time we invest in our work.
After listening to today's episode, visit MatterPulse and access MatterLogic™ or download a copy!
 

How to Leverage Promotions with Swire Ho || Ep 229

Are you a little tired of promotions turning up with disappointing results? To be successful, promotions need to be creative and disruptive to be fully leveraged. Today's guest is an expert that can help you turn things around.
Today's guest is Swire Ho of Garuda Promo and Branding Solutions. Swire is an expert in the area of promotional products. In today's episode, we discuss how to strategically fit promotional products into your marketing mix and how to leverage some really creative ideas to stretch your budget and deepen your impact through promotional products.  
 Born and raised in Hong Kong, Swire immigrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin, and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, in 2003 in Los Angeles. 
Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, that he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry.
After listening to today's episode, visit Swire's website to check out his free inspirational guide for corporate kits and gift boxes and his podcast, The Small Business Show. 
 

How to Win the Relationship in Sales with Casey Jacox || Ep 228

Is it really money that drives your business? Or is there something deeper? And more... lucrative?
Our guest today is Casey Jacox. Casey is an elite seller who is now coaching others to reach elite status in B2B selling. Specifically, how to create relationships that win and keep business.
In this episode, we are going to cover key principles on how to show up and win the relationship and not just the deal. We will discuss how focusing on the relationship will help you win more deals. 
With more than 20 years of business experience, Casey's leadership helps companies emphasize building relationships and not just transactional business deals.
He's a father, a husband, a coach, a podcaster, a speaker, and an author who is the same person in and out of work. Casey is now the founder of Winning The Relationship, LLC, a consulting firm providing sales leadership and coaching. 
Additionally, Casey is the host of The Quarterback DadCast, a podcast that offers stories, advice, and wisdom for fathers looking to improve their leadership skills and emotional intelligence.
After listening to today's episode, be sure to check out Casey's book, Win the Relationship, Not the Deal.