Business Growth On Purpose

The Future of Intelligent Manufacturing with Eric Fogg || Ep 247

In today's episode, we welcome Eric Fogg of MachineMetrics. In today's episode, we are going to talk about how the manufacturing world has changed over the last few years and specifically, how MachineMetrics provides insights to owner-operators, and lastly, we will talk about the implications of AI in manufacturing.  
Eric is a serial entrepreneur, and life-long manufacturing industry expert holding multiple patents. Eric is responsible for product strategy, customer integration, and hardware development.
After listening to today's episode, visit MachineMetrics to learn more about the work the great do!

The Smarter Manufacturing Business with Darrin Mitchell || Ep 246

Our guest today is Darrin Mitchell. Darrin is an experienced and successful manufacturing owner. After exiting his business, he has dedicated himself to helping other owners be successful. So he founded Manufacturing Masters - a program that covers a wide range of topics in five-minute chunks designed for small to mid-sized manufacturers. In this episode, Darrin will share strategic insights for manufacturers and B2B owners.
Darrin is president and founder of Mitchell Industries and Manufacturing Masters, or as he likes to put it: “Netflix for Manufacturers”. 
Over the last 20 years, Darrin grew a very successful manufacturing business. He developed a worldwide marketing system with partners on six continents, patented intellectual property, and a global supply chain, and generated profits exceeding the industry average. 
Most impressive, he did it from a small remote Island in Canada. Not adjacent to the customers or supply chain- Darrin used social media, innovation, and resourcefulness to create a new model for business.
After listening to today’s episode, check out Manufacturing Masters, where you can receive advice, training, and content developed just for manufacturers!

Breaking Out of Revenue Plateaus with Jose Palomino || Ep 245

We have a special episode. We listen in on Swarffcast with host Noah Graff in his interview with Jose Palomino. This episode discusses what to do when you find yourself in a revenue plateau or worse when revenue has been steadily slipping. They discuss strategies and ideas to reignite revenue growth and accomplish business growth on purpose.  
Noah Graff is the host of Swarfcast, a podcast that helps professionals in precision machining excel in their careers.
For more than 10 years, he has been a used machine tool dealer, or
"treasure hunter" as he often calls it, buying and selling used equipment all over the world. He is also a blogger and editor for the website Today's Machining World, directed at the precision machining community.
After listening to today's episode, visit Noah's website or check out his podcast, Swarfcast, for more episodes!

Competing in Shark-filled Waters with Duncan Shaw || Ep 244

Now and then you meet someone on your business travels that impresses upon you as someone who "gets it". 
I have been working with a client, named Duncan Shaw of DTS Language Services. I asked him to be on our show because he understands how to compete in a world that is changing quickly and is dominated by some big players.
In this episode, we will discuss how he has managed to keep his firm successful for almost 50 years.
After listening to today's episode, visit Duncan's website to learn more. 

What B2B Marketing Can Borrow From B2C with Kim Rozdeba || Ep 243

If you have been following our show for some time, you know we love to have experts and owners share their ideas earned through working with B2B owners. One of the topics we love to cover is branding. 
Our expert today is Kim Rozdeba. Kim is an author, blogger, and branding guru who has guided some of the Fortune 500's oldest and most iconic brands including B2B. 
In today's episode, we will discuss why branding as a process is important for owner-operators of B2B companies trying to gain the attention and trust of bigger companies.
Unfortunately, today the world is flooded with brands jamming every communications channel with the hope of gaining prosperity and fame. As a result, connecting to customers is almost impossible—they hear, see, and engage only with the brands they understand. Branding is a process, not a goal. The goal is to surpass customers' expectations at every touchpoint so they feel the brand's love. Kim is passionate about branding and eager to share his three decades of branding insights and his five C's of branding through real examples and results that anyone can follow and learn from. 
If you're interested in learning more, visit Kim's website!

The Five Big Questions You Must Answer for Prospects with Zach Basner || Ep 242

Since I started Value Prop 20 years ago, one of the things that consistently comes up is why buyers should buy from you. Our guest today is Zach Basner of IMPACT. In today's episode, Zach and I will discuss the 5 big questions you and your company have to answer for prospective customers to build trust and predisposes them to what you have to offer them.  
Zach Basner is a transformational agent of change. Zach trains sales, marketing, and leadership teams around the world to embrace a culture of inbound within their organizations, empowering them to become the most trusted voice in their respective industries.
A charismatic, highly sought-after keynote speaker and consultant, Zach is known for his singular talent for inspiring audiences — both on stage and in the boardroom. He challenges business leaders and teams to discover new ways to connect with their buyers, build trust, and, ultimately, increase revenue.
After listening to today's episode, visit Zach's website to learn more!

Focus on Growth-Driving Customers with Jose Palomino || Ep 241

If you've been a business owner for more than 5-10 years, you know not all customers are good customers. Some are nightmares that strain your resources and limit your growth. Some are like jet fuel with amazing synergy and strong profitability. We all want the second one, right?
Strategy helps us identify exactly who that ideal client is and then build the business to attract THAT persona. Today, we're digging into how to target and attract clients that fuel your growth while avoiding bad fits that keep you from growing.
 

Grow by Solving Problems with Tyler Robertson || Ep 240

Today's guest is Tyler Robertson, Founder, and CEO of Diesel Laptops. Today's episode is not about diesel or laptops, but it is about solving business owners' problems that matter. We will discuss how Tyler has grown his business to be a real powerhouse in the industry and how he has navigated some challenging times to build a more cohesive team and accelerate growth. 
Tyler Robertson is an industry game changer who quit his job 7 years ago and started Diesel Laptops. His company has grown to over $50 million per year in revenue with 200 employees, and still growing!
After listening to today's episode, visit Tyler's website to learn more about Tyler and his company.
 

Four KPIs That Actually Measure Growth with Jose Palomino || Ep 239

Serious, scaleable growth isn't as easy as the early days of your business. You uncover that not all growth is good growth. You learn things like that the biggest customers aren't always the best customers and some contracts hurt your growth more than they help it.
That's why today, we're digging into the 4 KPIs that every owner needs to watch, each one a step further than the one before it. In this episode, we'll talk through how to accurately track and forecast:
Revenue Growth
Margin vs. Competitors
Profitability - (more than your margin)
Valuation Trajectory - how decisions now impact your exit plan
 

Marketing Metrics That Matter with Christina Inge || Ep 238

Our guest today is Christina Inge, founder of Thoughtlight, a Boston digital agency. Christina is an author, thought leader, and expert in the area of digital marketing and marketing metrics. In this episode, we will discuss what can and should be measured and how you can leverage technology to help you grow your business on purpose.
Christina is the author of "Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies". She has two decades of experience leading digital strategy and managing complex marketing technology projects. She specializes in articulating effective, efficient digital strategies for organizations using the latest channels to drive results.
Visit Christina's website after listening to today's episode.