Business Growth On Purpose
Welcome to Business Growth On Purpose hosted by Jose Palomino, CEO of Value Prop Interactive. Every week, you'll hear insights from leading B2B growth experts and veteran business owners from around the world. You'll also hear Jose's own insights gained from a few decades of B2B sales and marketing experience. The result is THE show for B2B Owners who are hungry for growth, stuck on a revenue plateau, or just want better ways to deal with the everyday challenges of revenue growth. If you need help taking the next steps to take control of your business growth, come check out what we're doing at ValueProp.com.
Episodes

Thursday Jun 15, 2023
Thursday Jun 15, 2023
Today, we have a special guest, Justin Quinn, CEO of Focused On Machining. Justin is an expert in growing businesses in a commodity category and has discovered effective methods to distinguish his business from competitors. In this episode, we will gain valuable insights on positioning, marketing, and sales from Justin.
Justin's professional career started in the Air Force, where he worked as an Aircraft Mechanic for six years. His job involved ensuring the C-17 aircraft was in good condition to fly. He traveled to various locations, including Afghanistan, Iraq, and Antarctica, to serve as a flight mechanic and guarantee the aircraft's functionality. In 2016, Justin acquired Focused on Machining. Currently the President of Focused on Machining, Justin manages the day-to-day operations, business development, and strategic planning for the business.
Over the past four years, Justin has expanded the company's customer base and equipment inventory, resulting in a remarkable growth of over 300%. The main areas of growth have been in the aerospace, defense, and medical industries.
After listening to today’s episode, visit their website to learn more about Justin and Focused on Machining.

Tuesday Jun 13, 2023
Tuesday Jun 13, 2023
Today's guest is Tim Rohrer, a sales manager at I Am A-OK, Inc. Tim will share valuable insights on mentorship. Our discussion will focus on how owners and operators of small or midmarket companies can effectively participate in mentorship programs.
Tim J.M. Rohrer is an accomplished sales director who is dedicated to assisting individuals in achieving their career aspirations. He offers guidance and support to salespeople and sales leaders through coaching and mentoring, as well as consulting and training services to sales organizations.
Tim enjoys sharing his stories and is constantly seeking a receptive audience. He has written a book titled "Sales Lessons of the World's Greatest Mentor" which presents valuable lessons on sales, leadership, and life in an engaging and entertaining storytelling style.
After listening to today's episode, check out Tim's website for more information.

Thursday Jun 08, 2023
Thursday Jun 08, 2023
Every business owner's dream is a culture where every member of the team is continuously improving. But that is never an accident. It's a culture.
Our guest today is Paul Vragel, Founder of 4aBetterBusiness.
His specialty is helping organizations implement processes where all members of the team are always seeking improvement and he helps create a safe space for that to happen. We will discuss how this is a practical thing that can be done in any size organization; even a two-person company!
Paul Vragel founded 4aBetterBusiness over 25 years ago and has deep experience leading process, technology, and cultural transformations in complex manufacturing businesses across multiple sectors (aerospace, automotive, and general industrial) both in the US and internationally.
Before founding 4aBetterBusiness, Mr. Vragel was in charge of new technology evaluation for the computer group at BP (formerly Amoco Corporation) and managed overseas ship construction for Amoco. He has a BSc from Webb Institute of Naval Architecture, and an MBA from the University of Chicago Booth School of Business. He is a Lean Sigma Blackbelt, ISO 9001 lead auditor, and has done coursework in Group Dynamics.
After listening to today's episode, check Paul's article, "5 Key Elements for Successful, Ongoing Digital Transformation - Put People and Process First!" to learn more about how to use employee engagement to achieve transformational results in productivity and growth.

Tuesday Jun 06, 2023
Tuesday Jun 06, 2023
Come for the accent, stay for the insight! Today's guest comes to us from Australia: Oscar Roche of TWI Institute. In today's episode, we will discuss a different way of thinking about getting projects done in organizations.
The dialogue will stretch your thinking and challenge your assumptions about the best ways to really get things done.
Oscar believes passionately that frontline leaders have been ignored for many years and that it is high time to now support their development for businesses to survive and develop. The practical nature of the TWI and Toyota Kata programs makes them the ideal vehicle to build leader capability development. So much so, that Oscar practices the skills in his everyday working life.
After listening to today's episode, check out Oscar's website for more information about their leadership training programs.

Thursday Jun 01, 2023
Thursday Jun 01, 2023
Welcome to a special episode of Business Growth on Purpose from when Jose was a guest on the Conversational Selling Podcast.
Business owners often struggle to connect their strategy, marketing, and sales efforts. Jose is an expert in understanding how opportunities convert into revenue, diagnosing, and removing obstacles preventing the flow of opportunity into revenue.
In this episode, he breaks down the power of systems-minded strategy. With the right strategic vision, problems are solved more efficiently and growth is unlocked.

Tuesday May 30, 2023
Tuesday May 30, 2023
Our guest today is Marcus Sheridan, author of "They Ask, You Answer". Marcus is a leader in how modern selling has to adapt to today's buyers. We will discuss simple things you can do to navigate the simple fact that buyers are in control.
Marcus Sheridan is a highly sought-after international keynote speaker known for his unique ability to excite, engage and motivate live audiences with his simple, yet powerful transformational business approach. He has inspired thousands of audiences and helped millions of people from all over the world to achieve their own success with his “They Ask, You Answer” philosophy.
After listening to today’s episode, check out Marcus' website to learn more about Marcus and to access a copy of his book, rated the #1 marketing book by Mashable, “They Ask, You Answer”.

Thursday May 25, 2023
Thursday May 25, 2023
One of the things that come up when developing a B2B company's strategy is social media. While this is nothing new, it can be challenging to know how to think about and know what's possible. In today's episode, social media expert Karlyn Ankrom will join us to talk about what is possible with social media and the simple approaches you can take that can have potentially big ROIs.
Oh Snap! Social is a digital marketing firm that specializes in social media services, aimed at assisting businesses, organizations, and individual entrepreneurs in crafting engaging content that resonates with their target audience and drives conversions. Our unique Fan Firestarter Framework enables our clients to gain a clear understanding of their current position using our thorough Pulse Check Audits. This then guides the development of a comprehensive Social Media Strategy, culminating in the progression of the strategy toward a fully managed and implemented content creation and management process.
After listening to today's episode, visit Karlyn's website for some great resources!

Tuesday May 23, 2023
Tuesday May 23, 2023
Our guest today is Robin Osborn. Robin is an industrial company owner and a coach who works with other owners and leadership teams. She shares practical and actionable insights born in the fire of personal experiences. In today's episode, we will hear these insights and see how it applies to our organizations and our lives.
Robin Osborn is an executive coach and business consultant who was recently given a second chance at life after undergoing emergency surgery to remove a baseball-sized tumor from her brain. Remarkably, the tumor was benign but her recovery was no small feat– it took Robin a year to walk one mile. The same tools she uses to inspire transformation in her clients helped her achieve miraculous results in her recovery! Robin’s passion for exceeding expectations has allowed her to help hundreds break through their personal and professional goals and, through this work, her practice continues to develop.
Robin has nearly a decade of experience championing companies from good to great while giving leaders a simple yet powerful tool to consistently transcend their goal: “The Frustration to Freedom Framework.” This framework combines all of Robin’s financial, operational, and leadership expertise and it is with this that she leads C-Suite executives and their teams to excellence by helping them build confidence, conquer team issues, gain clarity, and deliver real results.
After listening to today's episode, visit Robin's website to learn more about Robin and how she can help you achieve your goals!

Thursday May 18, 2023
Thursday May 18, 2023
One of the hardest challenges business owners face is rebounding from challenges brought about by change. But a good leader knows how to keep themselves and their teams resilient in a fast moving world.
Our guest today is Lu Phillips. Lu is an experienced international business development executive with a strong engineering background. In this episode, we will explore globalization and resilience and how it applies to smaller to mid-sized markets that have to make it in this rough and tumble world that we have been living in over the last two years.
With everything Lu does, he believes that building from foundational principles brings structural simplicity and clarity. He believes systems both spread and preserve value. Lu consults and delivers services to companies that have a lot to offer but suffer from too much friction in their systems. To reduce this friction, Lu helps business owners find their CORE, build business frameworks, and systematize processes to endure.
After listening to today's episode, visit Lu's website!

Tuesday May 16, 2023
Tuesday May 16, 2023
The current labor market has been turned upside down by inflation, interest rates, and every other squeeze possible. To be successful, owners need to know how to attract and keep the talent they need to succeed.
Our guest today is Lisa Ryan of LisaRyanSpeaks. Lisa is a specialist in recruiting engaging talent, especially in manufacturing.
We will discuss if the current environment is the new normal, or if we will snap back to what it was pre-pandemic. We will also discuss what you can implement to make your company more attractive for the future of your company as well as the people you already have!
Lisa Ryan, MBA, CSP, is a Certified Speaking Professional who helps organizations develop employee engagement strategies that keep their top talent from becoming someone else’s.
Lisa is a best-selling author of eleven books and a proud Cleveland native. She spent thirteen years in industrial sales including seven years in the welding industry – and yes, she does weld.
After listening to today's episode, check out Lisa's ebook, "To Have and To Hold: 101 Smart Strategies to Engage Employees".