Business Growth On Purpose

The Power of Clarity with Joanna Chanis || Ep 277

In today's episode, we welcome Joanna Chanis. Joanna works with owners and leaders in a variety of industries, helping them find the clarity and focus they need to drive new growth.
Joanna Chanis, a professional mentor, catapults entrepreneurs and large-scale companies into a more productive and successful business life. With a 12-year corporate executive background running large teams and closing big deals, Joanna understands the pressure of hitting a target number. That’s why she created the Mindset Mentor Method, a manifestation-heavy process to help companies and entrepreneurs gain clarity and hyper-awareness of their goals. The key areas Joanna focuses on include health, philanthropy, relationships, and professional development, in that order. By putting intentionality into one area at a time, her clients can see steady results of abundance with deliberate micro movements.
After listening to today's episode, visit Joanna's LinkedIn profile to learn more!

Why Branding isn’t Just for Big Companies with Marin Davis || Ep 276

Our guest today is Marin Davis of Local Collaborative. Marin is a brand and marketing specialist. In today's episode, we will focus on the power of branding and what branding means for smaller, owner-led businesses. 
Marin Davis is the Founder of Local Collaborative, a branding and marketing agency that helps small businesses succeed by using simple, creative approaches and strong communication strategies. Marin and her team work closely with businesses to create a memorable brand that people will love. Once you're done listening to today's episode, make sure to check out Marin's website to discover effective marketing and branding strategies that will help your business stand out from the competition.

OWNER INTERVIEW - International Trade and Business Building with Scott Hoffman || Ep 275

Our guest today is Scott Hoffman CEO and founder of JADE International. Today, we will discuss international business and the need for thinking through how to expand your business and add people. 
JADE provides global freight and logistics services, as well as customs brokerage services, to its clients. They help their clients expand their businesses and cater to their suppliers and customers worldwide.
Once you've finished listening to today's episode, be sure to check out Scott's website. It's packed with useful resources for both importers and exporters, as well as helpful content to support international growth and sourcing.

Storytelling to Create Value for Customers with Katie Burkhart || Ep 274

Our guest today is Katie Burkhart of The MatterLogic Co. Katie is a skilled storyteller who understands the importance of connecting with potential customers through captivating narratives. In today's episode, we will discuss the use of storytelling to effectively communicate the value of your product. 
Katie Burkhart is the mastermind behind MatterLogic, the only system for running a business in the value economy, and has quickly become one of the go-to experts in the space. She also writes WTP where she shifts your focus by asking, “What’s the point?” She's an essentialist thinker, Entrepreneur contributor, keynote speaker, and jargon slayer. 
Once you've finished listening to today's episode, head over to Katie's check out her Substack, WTP. Furthermore, if you'd like to arrange a free 20-minute consultation with Katie, simply send her a message on LinkedIn and let her know you listened to her on our show today!

Selling the Way Buyers Want to Buy with Samantha Stone || Ep 273

You, the salesperson, might be an expert in your field. But there are still rules your buyers make that you need to follow.
Our guest today is Samantha Stone of Samantha Stone Marketing. Samantha has a unique and powerful view of how to engage buyers in the complex sale. 
If you sell and market in an arena that involves a lot of different people, time, and proof points, you do not want to miss this episode!
We are going to discuss an approach that engages buyers on their terms in ways that make you more valuable to them than ever before.
Research has always been an important part of Samantha’s process. Throughout her career, she has conducted hundreds of persona interviews, developed dozens of surveys, and led message testing and competitive analysis for leading organizations.
After listening to today’s episode, visit Samantha’s website to learn more about how her company enables revenue growth, new opportunity identification, improved efficiencies, and stronger collaboration between marketing and sales functions.

Connecting with Your Target Customer with Jose Palomino || Ep 272

In our B2B strategy series, we've talked about identifying and finding your ideal customer. Today, we tackle the a critical step: connecting with your ideal customer.
We get into key questions like:
Topics and questions your ideal customer cares about
How to use digital strategies to scale your footprint
Actionable steps to deepen connections and convert business
The key is no silver bullet – it's an articulate, intentional strategy. You can test theories and fine-tune your approach over time. Being "on purpose" is the best way to move forward.
 

The New Rules of Digital Marketing with TJ Murphy || Ep 271

"Noise and shiny objects" sums up the way many business owners might describe the complex world of digital marketing. Our guest today serves as a guide to help connect business owners with the strategies they need to put their focus back on to growing their business.
Today's guest is TJ Murphy, CEO of Hite Digital in Bend, OR. In this episode, we will talk about what's changed in the world of digital marketing. We will discuss things you should be thinking about if you're looking to leverage digital marketing to create more opportunities. 
TJ Murphy resides in beautiful Bend, Oregon, and is the owner of Hite Digital, where he and his team focus on serving businesses and empowering talented people. Hite provides web design, branding, and digital marketing services to businesses in every industry, empowering their growth through ROI-driven campaigns and strategies. 
After listening to today's episode, visit TJ's website to schedule a complete digital audit of your current marketing efforts. 
 

Mindset for Scaling with Lauren Goldstein || Ep 270

Today's episode features an exciting guest: Lauren Goldstein, The Biz Doctor. In today's episode, we are going to talk about how to change your mindset to scale your business successfully. 
Lauren Goldstein is the founder and CEO of Golden Key Partnership, a top business consulting firm that specializes in helping service-based entrepreneurs overcome obstacles in their business. She's known as "The Biz Doctor" and has over 12 years of experience advising Fortune 500 companies. Lauren's expertise lies in identifying the root cause of team and operational challenges so that businesses can scale sustainably and profitably. Her greatest strength is helping business owners become effective CEOs and leaders.
After listening to today's episode, check out Lauren's podcast, The Biz Doctor!

Leading Effectively as a Business Owner with Steve Smith || Ep 269

Today's guest is Steve Smith of GrowthSource Coaching. Steve is an expert coach for owners who are looking to transition back into a hands-on role in their business because they either want to grow their business, take it in a different direction, or rescue it. Whatever the reason, Steve is the guy who helps business owners figure out their why and connect with their people to create great results.  
Steve is the owner of GrowthSource Coaching, an Orange County, CA-based business and executive coaching company that specializes in helping business professionals become extraordinary leaders, savvy business owners, and confident marketing strategists. 
Steve’s sole mission is to help business professionals develop their clarity, confidence, and operating performance so they can play at their highest potential.
After listening to today's episode, check out Steve's eBook, "Ten Major Business Blind Spots".  

Leveraging a Personal Brand to Win More Business with Jevon Wooden || Ep 268

Our guest today is Jevon Wooden. Jevon is a powerful consultant on the area of leadership and personal branding. Today, we will discuss how to drive new performanc e to help your organization mature and grow. 
Jevon is a dynamic business coach, speaker, author, and Bronze Star Recipient passionate about leadership, business strategy, effective communication, marketing, and technology, and helping motivated individuals and businesses achieve their goals. 
Jevon's remarkable business growth and personal development ideas have been featured in top publications such as Entrepreneur, Fast Company, Foundr, Forbes, and Verizon. 
After listening to today's episode, visit Jevon's website. Whether you are looking to scale your business, build your brand, or navigate the ups and downs of entrepreneurship, Jevon is here to provide the support, insight, and expertise you need to achieve your dreams.