Business Growth On Purpose

20 Marketing Questions Every Business Owner Should Ask - Part 1 || Ep 287

Welcome to our new series, 20 Marketing Questions where we dive into the top sales and marketing pain points we hear from B2B owners. If your sales and marketing have been stalled, it's time to break through with these 20 questions!
 
In this episode, we cover the first five questions:
What are the most effective B2B marketing strategies for my industry?
How can I generate more leads for my B2B business?
What is the best way to target and reach my ideal B2B audience?
How can I improve my B2B website's performance and user experience?
What role does content marketing play in B2B lead generation?
We hope you find these helpful!

Leadership on Purpose with Michael Sonbert || Ep 286

Culture can be your greatest asset as an owner – it multiplies the value of every team member when it's done right. It attracts better employees and keeps them longer. But how do you do that as the leader of your business?
Our guest today is Michael Sonbert, CEO of Rebel Culture. In this episode, we are going to talk about business culture because there's nothing more important in the world of business right now; especially in light of the recent changes that are occurring.
We will talk about practical things owner-leaders of businesses can do to ensure that their culture is a growth culture, a positive environment where people want to work, and want to work well to accomplish the goals you set for your business.   
Michael Sonbert is a bestselling author, speaker, performance coach, educator, and the founder and CEO of Skyrocket Education and Rebel Culture. He’s turned his passion for educational reform into a global call to action for corporate leadership transformation. Using his own story of overcoming addiction, despair, and unfulfilled potential, Michael reclaimed his life and is committed to leading a Rebel Culture Revolution.
After listening to today's episode, visit Michael's website for a free 30-minute exploratory phone call! 
 
 

Yes, Everything Has Changed with Joe Apfelbaum || Ep 285

The only constant is change, but the last few years have accelerated that change in a huge way. Businesses still have the same needs – growth being a critical one – but the methods have changed.
Our guest today is Joe Apfelbaum of Ajax Union. Joe is an expert on B2B marketing, but in particular, the proper and best use of LinkedIn, especially the advanced platform of LinkedIn to help sales professionals grow. In this episode, we will discuss what's happening in B2B marketing, what has changed, and what to expect in the future.  
Joe Apfelbaum is the CEO of Ajax Union, a B2B digital marketing agency. Joe is a business strategist, marketing expert, and certified Google trainer. Joe is the Author of his new book, High Energy Networking, How to build relationships and get anything you want in life. Joe is a LinkedIn expert and trains hundreds of coaches, consultants & sales professionals each month with his courses and group coaching programs.
After listening to today's episode, check out Joe's 15-minutes-a-day networking course!
 

Mastering Continuous Improvement with David Crysler || Ep 284

When it comes to small and mid-market manufacturing businesses, you need every person and process to maximize their potential. You need them to be constantly improving, but it's difficult to actually accomplish that kind of reality.
We are joined today by David Crysler of the Crysler Club. David is a specialist in the manufacturing world on continuous improvement and quality. In this episode, we will discuss effective problem solving when resources are limited due to supply chain issues, time constraints, labor shortages, and more.    
Dave is the principal consultant of the Crysler Club and host of the Everyday Business Problems Podcast. Having spent nearly 20 years working for a publicly traded corporation that grew through acquisition provided Dave with the opportunity to grow several different businesses during his career. Entering entrepreneurship, 
Dave quickly realized there was a tremendous need within small businesses to have access to the tools and support that were commonplace in a large corporation. It was during this time Dave developed his operations framework that he uses to solve everyday problems and free business owners from working in their business so it can grow.
After listening to today's episode, visit David's website for a free systems snapshot to assess where your business is at with your Planning, People, Process, and Technology. 
If you're interested in hearing more from David, check out his podcast, the Everyday Business Problems Podcast. Each episode is a deep dive into a business owner or leader’s story to understand the person, their business, the challenges they’ve overcome, and the challenges they still face.
 

Why Owners Need a Sounding Board with Phil Fraser || Ep 283

If you want to keep growing, you never want to be the biggest fish in the pond, right? You don't want to be the "lonely owner" who gets bogged down in their own echo chamber. Growth is best accomplished collaboratively, and that's why you need a sounding board.
Today's guest is Phil Fraser. In today's episode, we are going to talk about something every owner knows they need, but not every owner takes advantage of. Specifically, we will be discussing the importance of finding someone that can serve as a sounding board as you process the many issues you face as an owner of a business. Phil is an expert in this because he has lived the journey of a business leader leading to a successful exit. He focuses now as a business sounding board for owners in the SME category. 
Phil went from a kitchen table start-up, with no investment, to a multi-million-pound sale to a PLC 18 years later. He has traveled the complete SME business journey. Phil now works with ambitious SME-owners as a Business Sounding Board (think somewhere between Business Coach, Business Mentor, and ‘personal NED’). 
In simple terms, he is a pair of ears and an extra pair of eyes’ for SME Owners helping them to be better at what they do. Phil’s mantra is, "It doesn’t need to be lonely at the top".
After listening to today's episode, connect with Phil to learn more!

Designing Your Dream Team with Ken Rusk || Ep 282

Hard work. Trial and error. Life long learning. These are a few of the qualities that make entrepreneurs successful. While they take time to cultivate, entrepreneurs like Ken Rusk of Rusk Industries are turning their attention to the next generation to help instill these qualities.
Ken is a successful entrepreneur who helps people figure out their next steps in their personal lives. In this episode, we're going to talk about how this connects to running a business successfully. He is the author of the book, Blue-Collar Cash, a New York Times Best Seller. 
Ken spent his younger years digging ditches and working in construction. He never went to college. Instead, he made goals, planned, and worked hard for thirty years. Now, Ken is a very successful entrepreneur with multiple businesses and revenue streams.
Ken Rusk specializes in mentoring and has coached hundreds of young people in areas such as short-, mid-, and long-term goal setting, life visualization, career paths, and sound financial planning. He is passionate about helping people achieve their dreams regardless of their educational background or past.  
After listening to today's episode, visit Ken's website to learn more about Ken and Rusk Industries. 
 

The Discipline of Now with Eric Twiggs || Ep 281

For entrepreneurs, there is a world of difference between the words "could" and "did". The key to that difference? Procrastination. It's time to let your best ideas come to life and help grow your business on purpose.
Today's guest is Eric Twiggs, founding partner and president of The What Now Movement. In today's episode, we are going to talk about the discipline of now - the discipline of getting things done. We will discuss why we all struggle with that from time to time and some ways we can get into this discipline of getting things done so we can accomplish what we want to in our lives and our businesses.  
Eric Twiggs' mission is to build high-performing entrepreneurs, authors, and career professionals, who are prepared for life’s unexpected curve balls.
He is the author of The Discipline of Now: 12 Practical Principles to Overcome Procrastination. The Discipline of Now has been recognized as a Global Top Ten Finalist for the 2020 Author Elite Awards in the category of Best Self-Help Book. This recognition was based on the combination of the following criteria: cover design, content, popularity, and social contribution.
As a Certified Life & Business Coach, Eric has conducted over 28,000 coaching sessions, helping executive leaders and entrepreneurs who have moved from feeling frustrated to finding fulfillment.
He has also led organizations of 500 or more people in corporate America and shared his message with corporations, associations, and congregations across the country.
After listening to today's episode, check out Eric's podcast, The 30 Minute Hour.

Moving Off the Revenue Plateau - Special Episode || Ep 280

Today, we have a special episode featuring Jose's recent appearance on the Marketing the Invisible Podcast with Leadsology hosted by Tom Poland. If you've been frustrated, or stuck on a revenue plateau, this episode is for you!

The Future of Business Collaboration with Charles Fry || Ep 279

In a perfect world, every person you hire would multiply the value of your team, not just add to it. With the right collaborative environment, you can take intentional steps in that direction.
Today's guest is Charles Fry, CEO of CODE Éxitos. Charles and his company are focused on bringing digital products to life. In this episode, we will talk about the modern workplace; how to get people working together collaboratively, and the challenges that presents for international businesses. 
Charles Fry is a technology entrepreneur and investor who has launched and grown successful companies in e-commerce, logistics, and IT services. 
He focuses on the human element of management and leadership to create opportunities and build something great from nothing. Charles' experience enables him to guide clients toward creating digital products that are attractive to investors and customers. 
He is dedicated to making the world a better place through business and is most often found in the company’s innovation centers in Austin, Texas, Ann Arbor, Michigan, and San Pedro Sula, Honduras.
After listening to today's episode, connect with Charles on his LinkedIn profile!
 

Mastering the Art of Prioritization with Greg Martin || Ep 278

Our guest today is Greg Martin. Greg spends time thinking about what business owners get out of owning and operating their businesses beyond the money. In today's episode, we will talk about Greg's story and his business adventures.
Greg is part of the founding team at Origin Merchant Partners, a boutique investment bank focused on mergers & and acquisitions and working with entrepreneurs of all kinds every day. He previously founded and operated a restaurant, catering, and food e-commerce business which he has since exited. In addition, he is the host of the Lifetime at Work Podcast, all about exploring the careers of different people with the pains, struggles, and the fulfillment they can bring.
After listening to today's episode, check out Greg's podcast to hear stories, consider a career change, or be curious about working for yourself.