Business Growth On Purpose

Managing for Profitability with Rocky Lalvani || Ep 297

Our guest today is Rocky Lalvani of Profit Comes First. Rocky is a profit specialist. He helps small, owner-led businesses figure out ways to increase profitability. He does this strategically with a perspective that comes from doing this for a long time and for many companies. 
Rocky Lalvani serves as Chief Profitability Adviser for business owners. He teaches owners how to ensure they get paid and make profit a priority. 
As a certified Profit First Professional, he implements Mike Michalowicz's Profit First System. We change the accounting formula of Sales - Expenses = Profit to Sales - Profit = Expenses. This ensures Profit comes first! However, it's not about money at all costs, people come before money!)
After listening to today's episode, visit Rocky's website to get two free chapters of "Profit" by Mike Michalowicz. 
 

The New Customer Centricity with Vladimer Botsvadze || Ep 296

Today's guest is international marketing speaker, Vladimer Botsvadze of Botsvadze Marketing Solutions. Vladimer has become a thought leader in the world of business. In today's episode, we will discuss how successful companies are getting closer to their customers through the use of all the technologies that are available. 
Vladimer Botsvadze is a world-renowned, digital transformation and social media influencer, Fortune 500 consultant, thought leader, futurist, professor, keynote speaker, startup advisor, C-suite mentor, and internet personality, who has always been at the forefront of fast-paced industries. 
He has more than 15 years of international experience with a proven track record of guiding top executives and brands to initiate change, drive growth, and position brands as market leaders in their industries. He is currently ranked No. 1 Global Marketing Thought Leader by Thinkers360. Vladimer has become an advisory board member of RETHINK Retail. He is a judge at the Digital Revolution Awards in the UK and a member of the Marketing Judging Committee of the American Business Awards.
After listening to today's episode, visit Vladimer's website!
 

Crafting Your Growth Vision with Daniela Genas || Ep 295

Our guest today is Daniella Genas of She’s The Boss International. Daniella works with entrepreneurs and owners looking to get to the next level. In today's episode, we will talk about the need for a practical vision and implementation steps to move you, the owner, from being the hub of every wheel in your company to being the leader of your company.   
Daniella helps SMEs to transform their businesses. She has used her techniques, experience, and training to generate significant results among the companies she has worked with. Key metrics include increased turnover and profits, increased staff, the launch of new products/services, and increased brand awareness across several businesses, in a diverse range of sectors. Daniella launched her first successful business in 2007 and her second business in 2014.
She sold both businesses in 2015. In addition to her entrepreneurial endeavors, Daniella lists University Lecturer, Charity Trustee, radio presenter, and Visiting Industrial Fellow as roles in her portfolio career. Daniella’s current focus is empowering SMEs to build profitable, sustainable, systems-driven businesses.
With an MBA and Master's under her belt, alongside her entrepreneurial experience and formal business training, Daniella has a breadth of knowledge that has proven invaluable to the clients she works with. She has a proven track record of supporting clients to grow revenues by 6 figures.
After listening to today's episode, check out Daniella's website to learn how she can help you accelerate your business growth by up to 75%.
 

Scale for Success with Jan Cavelle || Ep 294

The ability to efficiently scale your business is one of the most technical skills business owners need to learn. The best way to learn? Listen to business owners who have already done it successfully.
Our guest today is Jan Cavelle, a veteran business scaler and thought leader. Jan is an entrepreneur from the UK who has a few decades of running micro and small businesses behind her. She is very familiar with all the challenges that go with that, having started one from the kitchen table when her children were small and she was a single mother, to go on to build that into a multi-million turnover business.
Jan has put her entrepreneurial experiences together with her passion for writing together a book aimed at helping entrepreneurs to grow their businesses during the big leap of 1-10m. The book is called Scale for Success and it is now out in the UK, the US, and Australia, published by Bloomsbury, and her 2nd will be out in the New Year 2023.
After listening to today's episode, visit Jan's website to learn more about her work.
 

20 Marketing Questions Every Business Owner Should Ask - Part 4 with Jose Palomino || Ep 293

All good things come to an end – like this marketing series. Today, we wrap up our twenty questions with questions about people and budgets. From influencers to staff to testimonials, Jose discusses five critical questions business owners ask about their marketing.
What should my B2B marketing budget allocation look like, and how can I optimize it?
How can I leverage my current staff to handle marketing tasks?
How can I build and nurture relationships with B2B influencers or thought leaders?
How can I create and leverage case studies and customer testimonials for B2B marketing?
How can I align my sales and marketing teams to improve lead generation and conversions?
These questions can serve as a starting point for B2B owners looking to engage with marketing consultants and develop a successful marketing strategy for their businesses. The specific answers and strategies will depend on the unique goals, industry, and target audience of each B2B business.

Business Life is Part of Life with Jacob Baadsgaard || Ep 292

Our guest today is Jacob Baadsgaard CEO and founder of Disruptive Advertising. In this episode, we will discuss the owner's role in a growing business, and how to maximize success in both business and personal life.
Jake is an entrepreneur at heart. He is a person who prioritizes relationships and enjoys learning from other people's life experiences. Jake actively works towards creating an environment where everyone feels seen, heard, and challenged to take the next big step on their life journey.
Check out Jacob's website after listening to today's episode. 

20 Marketing Questions Every Business Owner Should Ask - Part 3 with Jose Palomino || Ep 291

Ready for another installment of our 20 Questions - Marketing Edition? This week, we are dipping our toes in the world of marketing tech, discussing platforms and strategies that many business owners struggle to grasp. From webinars to automation to data analysis, Jose is here to help break it down for you.
This week, Jose will cover:
What are the best practices for creating and promoting B2B webinars or events?
How can I improve my B2B branding and messaging to stand out?
What role does marketing automation play in B2B marketing, and how can I implement it?
How can I effectively use analysis to make informed marketing decisions?
What are the current trends and emerging technologies in B2B marketing?

Creating Content Connections to Grow Business with Kristin Noelle || Ep 290

Our guest today is Kristen Noelle of KN Digital. Kristen runs a digital marketing agency focused on empowering organizations leverage content through all the digital mechanisms available to us today. We will discuss practical strategies to approach this without being overwhelmed or blown out by budget demands. It's all about finding an authentic voice and connect with people in a way that markets will demand from anybody selling anything.  
Kristen is a copywriter and digital agency owner, helping companies bring LIFE to their online presence — by showing up with a strategy, systems, and soul. She believes the best small business marketing centers on human-to-human storytelling and never losing sight of a brand’s essence.
Kristen partners with CEOs, startup execs, and solopreneurs to help them grow businesses that feel fulfilling and freeing. At KN Digital, she enjoys leading workshops around content marketing and customer acquisition through story-based sales funnels. An ex-digital nomad, Kristen is currently based in Maryland (just outside Washington, DC) and enjoys working with clients all around the world.
After listening to this episode, visit Kristen's website to schedule a free custom audit to learn where your marketing copy or funnel may be bleeding sales.

20 Marketing Questions Every Business Owner Should Ask - Part 2 with Jose Palomino || Ep 289

Jose is back with Part 2 of our series 20 Marketing Questions where we dive into the top sales and marketing pain points we hear from B2B owners. In this second session, Jose covers questions 6-10 from our master list.
In this episode, we cover:
How can I utilize social media effectively for B2B marketing?
What are the key metrics I should be tracking to measure marketing ROI?
How can I create a successful email marketing campaign for B2B clients?
What is account-based marketing (ABM) and should I consider it for my B2B business?
How can I optimize my B2B SEO strategy to rank higher in search results?
We hope you find these helpful!

Powerful Proposal Techniques with Jim Rogers || Ep 288

Our guest today is Jim Rogers of Unbridled Revenue. Today we will discuss proposal techniques and Jim is an expert at crafting proposals that win. So get your pen and paper ready as we dive in!
Jim Rogers is the author of two books for the architecture and engineering industry. His latest is Becoming a Seller-Doer: Succeed at Business Development and Take Command of Your Career. 
Civil engineering and architecture firms hire Jim to help them activate their seller-doers: their billable professionals who must engage in marketing and sales to help grow the company. 
He is also a proposal consultant and short-list interview presentation coach who has helped clients win nearly 300 hundred million dollars in fees. 
He may be the only person in the world to have seen Hank Aaron break Babe Ruth's home run record AND walk down the graduation aisle just a few steps behind Michael Jordan at the University of North Carolina. 
After listening to today's episode, visit Jim's website to check out his book!