Business Growth On Purpose

Funding the Future with Tom Maze || Ep 307

Funding new businesses can feel like a high-stakes game. For some businesses, it's necessary to get off the ground, but it comes with great risk. It's why it's worth listening to someone who knows these waters if you're considering a funding option for the future of your business.
Our guest today is Tom Maze of Alteza Capital. Tom is an expert in helping startups get funded and get going. He's done it himself successfully and will talk to us about what investors are looking for. Now, if you're an established business, listen carefully because we will discuss some principles that apply to you as you look at investing in expansion.    
Tom Maze is a serial entrepreneur. Currently building multiple businesses, Tom continues to work with like-minded entrepreneurs to create, develop, and scale innovative and impactful companies around the world.
After listening to today's episode, visit Tom's website to learn more about him and Alteza Capital.
 

A Growth Strategy That Works with Jose Palomino || Ep 306

It's easy to think that "strategy" is only a priority for your market leaders – the trends setters. But we believe that for small to midmarket brands, strategy is the key that unlocks growth on purpose. Today, we recap the strategy series we created to bring powerful strategy to midmarket businesses.
 

Leveraging Tech to Drive New Growth with Aaron Marks || Ep 305

Today's guest is Aaron Marks, President of Aspire Marketing Group. Aaron will help us understand the practical first and next steps business owners might take in utilizing new technologies to grow their businesses.   
Aaron has nearly two decades of marketing leadership expertise, focused on digital and inbound marketing. 
From commercializing high-profile VC-backed startups to driving measurable growth at Fortune 500 companies, Aaron has helped companies of all sizes strategize and deliver marketing success. 
Aaron has translated this expertise into practical and actionable insights for numerous audiences, including speaking at conferences, serving as a podcast guest, writing guest articles, and even serving as a faculty member at training institutions.
After listening to today's episode, visit Aaron's website to find a free playbook on how to double your lead generation. 

The Accelerating Change in Customer Behavior with Dr. Michael Solomon || Ep 304

Today's guest is Dr. Michael Solomon, Professor of Marketing at Saint Joseph’s University in Philadelphia. Michael has published many books, including the bestselling book on consumer behavior in the world. In today's episode, we will talk about what's changed in consumer behavior in the last couple of years, in light of COVID, and even the trends that may have been happening before then.  
Michael literally “wrote the book” on understanding consumers. Hundreds of thousands of business students have learned about marketing from his books including, Consumer Behavior: Buying, Having, and Being; the most widely used textbook on the subject in the world.  
Michael advises global clients on marketing strategies to make them more consumer-centric. His latest book – The New Chameleons: How to Connect with Consumers Who Defy Categorization won the NYC Big Book Award in the Marketing/Sales category. 
As a Professor of Marketing (in the Haub School of Business at Saint Joseph’s University in Philadelphia) and an industry consultant, Michael combines cutting-edge academic theory with actionable real-world strategies. Michael helps managers get inside the heads of their customers so they can anticipate and satisfy their deepest and most pressing needs – today and tomorrow.
After listening to today's episode, visit Michael's website for his new online course on Customer Engagement.
 

The Truth About Rainmaking with Rick Heyland || Ep 303

In today's episode, we talk with Rick Heyland of CI4Life. Rick is a sales coach who specializes in assisting entrepreneurs who want to aggressively grow their businesses. In this episode, we will discuss his book, what it means to be a real rainmaker, and what it means to create value for your customer first so you can create value for your sales practice. 
Rick is a Consulting executive with 35 years of experience in helping businesses improve and grow. He retired as COO of his consulting company 5 years ago and has since been consulting B2B entrepreneurs on how to scale their businesses in a self-sustainable way. He is the author of two books: "Live with Purpose- a step-by-step guide to living your best life" and "The Truth about being RainMaker-7 principles for Sales Excellence". Rick is also the host of a podcast, "CI4Life" 
After listening to today's episode, take this free assessment and see how well you rank as a Sales RainMaker. Everyone that takes the assessment and subscribes to Rick's website will get a free PDF of his book: "The Truth about Being a RainMaker- 7 principles for Sales Excellence".

Expanding Your Target Customer with Jose Palomino || Ep 302

Many owners are concerned that when they sharpen their focus on a more specific ideal client, they might be leaving money on the table. It's a good question!
Narrowing your focus is only one part of the equation, focused on helping you convert opportunities at a higher percentage and gain better-aligned customers. Now, it's time to strategically expand your focus using that target customer.
We'll cover topics like:
How to expand your relationship with your best clients
How to identify new pools of ideal clients

The Five Big Questions You Must Answer for Prospects || Ep 301

Since I started Value Prop 20 years ago, one of the things that consistently comes up is why buyers should buy from you. Our guest today is Zach Basner of IMPACT. In today's episode, Zach and I will discuss the 5 big questions you and your company have to answer for prospective customers to build trust and predisposes them to what you have to offer them.  
Zach Basner is a transformational agent of change. Zach trains sales, marketing, and leadership teams around the world to embrace a culture of inbound within their organizations, empowering them to become the most trusted voice in their respective industries.
A charismatic, highly sought-after keynote speaker and consultant, Zach is known for his singular talent for inspiring audiences — both on stage and in the boardroom. He challenges business leaders and teams to discover new ways to connect with their buyers, build trust, and, ultimately, increase revenue.
After listening to today's episode, visit Zach's website to learn more!

How Work Has Changed Over the Decades with Jose Palomino || Ep 300

Today, we have a special episode featuring Jose's recent appearance on the Lifetime at Work podcast with Greg Martin. Together, they explored the unique challenges and opportunities that define the business owner's career. We hope you enjoy it.

The Real Finish Line is Client Outcomes with Ian Altman || Ep 299

Today, we welcome a legend in the sales and marketing world: Ian Altman. Ian Altman is the bestselling co-author of book, Same Side Selling, and is perennially recognized as one of the world's top 30 Sales Experts.
He grew his prior business from zero to over $1 billion in value with a tremendous level of integrity. Today, Ian travels the world sharing how to accelerate revenue growth with a modern to sales and marketing aligned with how buyers make decisions. 
As a special thank you for listening to today's episode, Ian is offering free access to a portion of the Same Side Selling Academy. You can connect with Ian Altman directly on his LinkedIn profile and be sure to mention Jose Palomino.  

Driving Performance through Leadership with Sebastian Schieke || Ep 298

Our guest today is Sebastian Schieke of Sebastian Schieke & Company GmbH. Sebastian is based in Frankfurt, Germany, but he serves clientele around the world. He mentors CEOs in building their own ability to enhance their team's ability to be high performance organizations. 
In this episode, we will discuss what it takes to build a high performance organization, how to build up people, and how to give hope to people in your organization during tough times. 
Sebastian is an entrepreneur, CEO mentor and coach, business angel, and investor. He has founded, operated, and grown multiple 7-figure companies. 
Sebastian invests in startups, mentors, and coaches CEOs, and helps them move their teams forward. His expertise comes from a wealth of experience, including some challenging times. He knows what it takes to be successful and how to get there. 
After listening to today's episode, check out Sebastian's podcast, The High-Performance CEO. In each episode, you'll hear how to drive your business forward and develop a healthy and thriving work culture for your organization.