Business Growth On Purpose

Understanding Your Best Customer's Biggest Problem with Jose Palomino || Ep 327

Today, we kick off a new 3-part series on what to do when things are going well. We're digging into how to turn your current success into lasting prosperity.
This first episode deals with a critical component many business owners think they get right. 
When's the last time you took a thorough look at your best customer's business? How well do you understand their reality on the ground, especially their biggest problems that you can help solve?
These are the kinds of questions Jose answers in this episode - you won't see your business the same when you're done.
 

Educating Your Target Customers with Ken Burke || Ep 326

Our guest today is Ken Burke, founder, and CEO of The EntrepreneurNOW! Network. Ken is particularly focused on delivering educational courses online, but not in the academic sense. Rather, Ken focuses on how this approach can be used to build closer connections with your prospects and existing customers. 
Ken is a speaker, serial entrepreneur, mentor, and author. Ken founded MarketLive, a market-leading, enterprise-class eCommerce software platform used by major merchants generating $2b in online sales through the platform. He sold MarketLive to Vista Equity Partners in 2016. 
Ken has taught well over 10,000 entrepreneurs how to successfully start and grow their companies. His courses are viewed by students all over the world. Ken recently published his book called, "Prosper: 5 Steps to Thriving in Business and Life".
After listening to today's episode, visit Ken's website for free resources!
 

Creating Unique Value for Your Best Target Customers with Jose Palomino || Ep 325

In today's episode, Jose tackles the 4 best angles you can take to create clear, unique value for your best target customers. Jose covers the 4 pitches of:
Your ROI story
Making a time-saving impact
Removing their hassle
Being a risk mitigator
If you can sharpen any one of these angles, you can unlock the accelerated customer growth you have been looking for. Equipped with an articulate value prop, your ideal customers will find a faster, clearer answer to the question, "Why you?"
 

Leveraging Custom Software Solutions with Slava Podmurnyi || Ep 324

Today's episode introduces us to a business owner who is leading a company that tackles innovation, client experience, and technology all in a day's work. 
Our guest today is Slava Podmurnyi. Slava is the CEO of a company called Visartech. They make custom software options available to a wider range of businesses, delivering great experiences for their end users.
If you're a small business, you may do everything off the shelf, but as you start growing, you might find you need something a little different. In today's episode, we will discuss custom software and Slava's entrepreneurial journey, and how he's built an international business.  
Slava is the Co-Founder and CEO at Visartech, where he is responsible for the strategy and business development of a software product development agency. He drives the company’s business vision implementation. Slava is an expert in innovative technologies and shares his experience on various platforms, especially event platforms (G2 Reach, GFiT, etc.) and media platforms like Forbes.
After listening to today's episode, visit Slava's website to learn how he helps people & businesses!
 

Why Strategy Matters to SME Businesses - Part 2 || Ep 323

The biggest problem with business strategy might be just how often it gets put on the back burner. If we're being honest, this is an even bigger problem when the status quo is calm. If there's no pain point to solve, business owners don't always look for strategic solutions.
But today, we're digging into why you need to keep your strategic vision active and evolving. Even when you're in peaceful stretches for your own business, the world around you is far less reliable. Change is coming, and you need to be getting stronger.
Join Jose today as he discusses decisions you can make to improve your company's horizon with sharper strategic vision.
 

Finding & Developing Sales Talent with Barbara Spector || Ep 322

In today's episode, we're diving into the crucial world of talent assessment, specifically, for hiring top-notch salespeople. In the world of owner-operator B2B, finding the right sales talent is pivotal to your success. Our guest today is Barbara Spector, an expert in identifying, acquiring, and developing sales talent to drive your revenue growth. She shares with us what she looks for when she helps businesses upgrade their sales team and reignite their growth.
Barbara Spector is a renowned sales force expert and founder of Smart Moves. With a degree from Boston University and certifications in over a dozen assessment methodologies, she is a sought-after consultant and speaker. Specializing in sales force retention and development, Barbara offers customized solutions for C-Suite Sales Leaders, aiming to accelerate bottom-line revenue. She has been a guest lecturer at Syracuse University and is recognized for her expertise in developing high-performing sales teams and executives for leading brands across the nation. Barbara is known for her engaging keynote presentations that inspire growth and operational efficiency in organizations. 
For more information about Barbara Spector, you can visit her website here.
 

Why Strategy Matters to SME Businesses Part 1 with Jose Palomino || Ep 321

There’s a word that often gets treated a little differently in the small and mid-market, and that is the word strategy. In big companies and corporations, all they talk about is strategy whether it’s their go to market strategy, their branding strategy, or their product development strategy. That word has a lot of currency in those circles.
Yet in over 20 years of providing coaching and consulting for mostly small to mid-market business owners, mostly in B2B, I found that often crossing that chasm requires a strategic perspective. It sometimes gets a little pushback because for a lot of businesses that are a little smaller, the sense of needing a big strategy feels overwhelming.
I've seen this when small businesses bring in strategy, people who have done a lot of work in large companies. It just feels too big for a 10, 20, or 30 person company. So it's not that the owners aren't smart enough to know they need a strategic vision, but the way it's done is often just too big.
That’s why I want to talk a little bit about an approach that could be very useful. If you're a leader now listening to this, even if you're a leader in a Fortune 100 company, everything here will have great application. Especially if you're in a small to mid market B2B company, I believe this will be very useful to you.
 

OEM and Digital Transformation with Kristina Harrington || Ep 320

Today's guest is Kristina Harrington COO and Co-Founder of GenAlpha Technologies. Kristina's focus is on the digital transformation of OEMs. While that sounds like a heady topic, it's very practical: it's all about how you, an OEM, support their customers with parts, add-ons, and configuration practically and compete with much larger companies. Kristina will explain how this is practical and how you can join the digital transformation revolution.  
As an original founder, Kris joined GenAlpha Technologies full-time in 2013. Prior to joining GenAlpha, Kris worked for over 10 years in leadership positions at two large multinational manufacturing companies, Bucyrus International and Caterpillar. 
Her responsibilities included working with internal stakeholders, dealers, and customers to deliver business results both in aftermarket and equipment sales. Along with the management team, Kris sets the Company’s vision and strategy and ensures GenAlpha delivers on the commitments made to each customer. 
As an advocate of manufacturing, she is a thought leader in the manufacturing digital transformation space, sharing her knowledge and experience in blogs, webinars, and podcasts.
After listening to today's episode, visit Kristina's website to read her article, How OEMs Can Leverage eCatalogs for Aftermarket Success. Additionally, check out Kristina's podcast, a BROADcast for Manufacturers.

The Five Questions for Every Growth Strategy with Jose Palomino || Ep 319

Is your approach to growth systematic? Is it a clearly defined process with targets, steps, and measurable outcomes? Today, we cut through the jungle of growth strategies and boil your strategy down to five simple questions.
Listen in to engage with these questions, and you'll the foundation of a strong growth strategy in 10 minutes!
 

Tax Strategies for Owner-Led Businesses with Wendy Barlin || Ep 318

Tax strategy might just be the unsexy topic that business owners need to be strategic about. Play it right, and you optimize your capital to grow. Play it wrong, and you can chop your growth plan out at the knees. That's why we need to talk to an expert.
Our guest today is Wendy Barlin of That's Deductible. Wendy is a CPA who has real knowledge on a topic that for any business owner is important. And that is: what's deductible? 
In this episode, we will discuss how to manage your reporting in such a way, as to always do the right thing, but do the right thing for your business to give you added flexibility. Because we know, that this added flexibility can be reinvested into your business. 
Wendy Barlin, CPA, is an author, professional speaker, and tax strategist. Wendy has spent her entire career helping people keep more of their hard-earned money with tax strategies and cash management plans.
Wendy is the owner and principal of About Profit (aboutprofit.com), utilizing bookkeeping, tax, and planning strategies, and helping business owners optimize cash flow and increase profitability. About Profit stands out from its competition through its unique fee model that puts people over profit.
Wendy is a published author. Her book, ”That’s Deductible! Simple Tips and Tricks to Find More Business Tax Deductions”, is available on Amazon.
After listening to today's episode, visit Wendy's website to check out several free resources.