Yes, Your B2B Brand Needs PR with Lindsey Groepper || Ep 123

Our guest today is Lindsey Groepper, President of BLASTmedia. They are a PR firm with a specialization in B2B SaaS companies: software companies that work with manufacturers, industrial companies, etc. Today we are going to talk about PR. We will discuss if PR is still relevant; especially in mid-market B2B. And if it is relevant, think about how you as an owner use PR in a practical manner to leverage growth in your business. After listening to today’s episode, check out Lindsey’s podcast, SaaS Half Full. In her podcast, Lindsey talks with top marketing leaders who are crafting unique strategies for success.