The Five Big Questions You Must Answer for Prospects || Ep 301

Since I started Value Prop 20 years ago, one of the things that consistently comes up is why buyers should buy from you. Our guest today is Zach Basner of IMPACT. In today's episode, Zach and I will discuss the 5 big questions you and your company have to answer for prospective customers to build trust and predisposes them to what you have to offer them.  

Zach Basner is a transformational agent of change. Zach trains sales, marketing, and leadership teams around the world to embrace a culture of inbound within their organizations, empowering them to become the most trusted voice in their respective industries.

A charismatic, highly sought-after keynote speaker and consultant, Zach is known for his singular talent for inspiring audiences — both on stage and in the boardroom. He challenges business leaders and teams to discover new ways to connect with their buyers, build trust, and, ultimately, increase revenue.

After listening to today's episode, visit Zach's website to learn more!