The 4 Goals that Actually Measure Growth || Ep 361

Serious, scaleable growth isn't as easy as the early days of your business. You uncover that not all growth is good growth. You learn things like that the biggest customers aren't always the best customers and some contracts hurt your growth more than they help it.

That's why today, we're digging into the 4 KPIs that every owner needs to watch, each one a step further than the one before it. In this episode, we'll talk through how to accurately track and forecast:

1. Revenue Growth
2. Margin vs. Competitors
3. Profitability - (more than your margin)
4. Valuation Trajectory - how decisions now impact your exit plan