Storytelling to Create Value for Customers with Katie Burkhart || Ep 274

Our guest today is Katie Burkhart of The MatterLogic Co. Katie is a skilled storyteller who understands the importance of connecting with potential customers through captivating narratives. In today's episode, we will discuss the use of storytelling to effectively communicate the value of your product. 

Katie Burkhart is the mastermind behind MatterLogic, the only system for running a business in the value economy, and has quickly become one of the go-to experts in the space. She also writes WTP where she shifts your focus by asking, “What’s the point?” She's an essentialist thinker, Entrepreneur contributor, keynote speaker, and jargon slayer. 

Once you've finished listening to today's episode, head over to Katie's check out her Substack, WTP. Furthermore, if you'd like to arrange a free 20-minute consultation with Katie, simply send her a message on LinkedIn and let her know you listened to her on our show today!